How Often You Should Post on Twitter and Other Social Media Networks

If you’ve been using multiple social media networks to market your business you’ll know that they aren’t all created equal. What is the norm on one network would be frowned upon on another, especially when it comes to the frequency in which you post updates.
 
For the recommended guidelines for each of the major social media sites take a look at the infographic below from Constant Contact.
 
How Often You Should Post on Twitter, Facebook and Other Social Media Networks
 
 

40 Creative Ways to Incorporate a Hidden Message in Your Logo

Are you considering having a new logo designed? Are you wondering how to incorporate a hidden message to really set your business aside from your competitors?
 
Taking on board how others have achieved this can act as inspiration for your own logo so take a look at this infographic from Made by Oomph which contains 40 examples of hidden messages and what they actually mean.
 
40 Creative Ways to Incorporate a Hidden Message in Your Logo
 
 

13 Google Search Tricks That Will Make Your Life Much Easier

Do you struggle to find the information you need on Google? Would you like some time saving tricks that will leave you to concentrate on running your business?
 
We all use Google to search for the things we need, but sometimes we don’t find what we’re looking for straight away and can waste time looking at sites that don’t help us. There are a number of hidden tricks within Googles search facility that can cut that waste out for you.
 
Take a look at this infographic from Veravo which gives you 13 ways to save time using Google.
 
13 Google Search Tricks That Will Make Your Life Much Easier
 
 

How to Add a Watermark to an Image in Photoshop

With the rise of digital photography, more and more of us are sharing our images on the internet. This is a great way to get advice, improve your technique, and meet likeminded people, but it does have a downside – copyright theft.
 
It’s becoming increasingly important to protect your images and prevent (or at least dissuade) unscrupulous people from using them without your permission. Adding a watermark to your photos is the ideal way to do this.
 
Applying a watermark in Photoshop is quick and easy. You can add a simple text watermark or one based around a logo or image; I’ll describe each in turn. For this tutorial I’ll be using the following image – feel free to download it and follow along.
 
The image we'll be watermarking
This is the image we’re going to be watermarking.
 

Creating a Text Watermark


A text watermark is the most straightforward type to create. It can consist of words (such as your name, website, or image title), and special symbols like the copyright symbol.
 

1. Create a New Layer


Start by opening your picture in Photoshop. Create a new layer by selecting Layer > New > Layer, name it “Watermark”, and click OK.
 
Adding a new layer to hold the watermark
Add a new layer to hold the watermark
 

2. Enter Your Text

 
With the new layer selected, choose the Text tool. Click anywhere on the image and type your copyright notice. Don’t worry about the font, size, position, or colour for now; we’ll change all of these in a minute.
 
Adding text to the watermark layer
Add your copyright notice to the image.
 
If you’d like to add any special characters (such as the copyright symbol), you can insert these using the Windows Character Map (Start > Programs > Accessories > System Tools > Character Map) or Mac OS X’s Character Pallette (Edit > Special Characters). As a shortcut, the copyright symbol (©) can be inserted in Windows by holding Alt and typing “0169” on the numeric keypad, and in Mac OS X by pressing Option+G.
 

3. Tweak the Font


Select the Text tool and highlight your copyright notice. Use the toolbar to change the font face and colour to suit your personal tastes. You can also play around with the font size, although we’ll be resizing the watermark in the next step anyway.
 
Choose a colour for your text. Plain, neutral colours look best, so I tend to choose either pure white or black depending on what stands out more. You might also like to try a 50% gray (RGB 128, 128, 128).
 
Adjusting the watermark's font
Adjust the font to something more suitable.
 

4. Position the Watermark


Next you need to choose where your watermark is going to go. I like to put mine on an area of roughly even colour where it isn’t obscuring the main subject of the shot, usually near a corner. You might like to make yours more prominent, so do whatever you prefer.
 
Choose a position for your watermark
Choose a position for your watermark.
 
If you want to resize or rotate your watermark, use the Free Transform tool (Ctrl+T in Windows, Cmd+T on Mac). When resizing, remember to hold down Shift to constrain the text’s proportions and stop it getting stretched out of shape.
 

5. Finishing Touches


The watermark is ok as it stands, but it’s not particularly subtle and really draws the eye. This can be quickly corrected by adjusting the layer’s opacity – somewhere between 30% and 50% tends to work well.
 
The final text watermark
Play around with opacity and effects to finish your watermark off.
 
You might want to jazz the text up a bit by adding some effects to it. The Bevel and Emboss effect can look good and is useful for separating the watermark from the background on some images. Don’t go overboard though – a simple watermark is easier to read and less distracting.
 
 

6 Ways to Improve Your SEO and Boost Your Google Ranking for FREE

We always say that SEO done the right way isn’t quick and isn’t cheap. This still holds true, but there are ways you can make small improvements to your site without spending a penny as long as your website allows you to make changes via a content management system (CMS).
 
The infographic below from WeddingWire shows you the 6 on site changes you can make. It’s all about making sure Google knows what each page is about using keyword placement. Don’t overcook it and keyword stuff though, Google really hates that.
 
6 Ways to Improve Your SEO and Boost Your Google Ranking for FREE
 
 

PNG, JPEG, or GIF? How to Pick the Right File Extension

When you’re first starting to create visual content, one of the easiest things to overlook is the image file type. It’s easy to get caught up in picking the right fonts, colors, and graphics to support your final project, so when you get to that final stage to pick a file type … you just breeze on past it. 
 
But picking the wrong file type can be more disastrous than you’d think.

Certain types could make your final design look distorted and unattractive, thereby undoing all the meticulous work you put into creating the image. Beyond the aesthetics, some file types take up more memory than others. If you put those file types on your website, you could end up unknowingly slowing down your site’s speed (and we all know that that could have an impact on your SEO).
 
To make sure you’re avoiding those mistakes, this infographic from WhoIsHostingThis.com will walk you through the best practices of choosing the right file types for your visual content. Read up on the whole process below. 
 
 
Know-Your-File-Types
 
 

What Are The Best Times to Post on Social Media?

Are you sending out your social media posts at the right time? Do you feel your posts aren’t getting noticed?
 
The best time to post on social media is very common question but is quite difficult to answer. There are a number of factors that can affect this such as the type of business you are, the social networks you are using, or even your target demographic.
 
There are certain noticeable trends when it comes to timings though and QuickSprout have put those together in the infographic below.
 
FAQ What Are The Best Times to Post on Social Media
 

Who Owns a Photo Once It’s Put Online? – Understanding Copyright

Who actually owns a photo once you upload it to the internet? This fantastic photography cheat sheet compiled by Clifton Cameras answers some of the key questions about copyright for photographers.
 
From cases like David Slater’s famed monkey self-portrait to social media ownership to how to protect your photos online, this handy infographic should set you on the right path.
 
Who owns a photo once it's put online: free cheat sheet to understanding copyright