How to Use Pinterest to Generate Revenue [Infographic]

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Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there’s certainly already a lot to love about Pinterest.
 
But what if we told you that the content sharing service had even more to offer?
 
The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses to use Pinterest to drive revenue.
And with nearly 30% of online American adults using Pinterest, this isn’t an opportunity you’ll want to leave on the table.
 
To help you get a handle on how to make Pinterest work better for your business, make your way through the infographic below from QuickSprout. It includes insight on what the most popular categories are and how to drive more engagement. Check it out to get the background you need to start putting your own Pinterest strategy into practice.
 
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The SEO Technique You Must Use if You Want to Increase Your Ranking on Google

Do you own a website and want to rank higher on Google for your desired keywords?
 
The process of improving your websites’ ranking in the natural listings on Google is called SEO. There are a number of SEO techniques you will read about but there is one that trumps the lot and that is creating content that people will naturally want to share and link to.
 
It’s the hardest technique to do well so you may find that most SEO companies will play down its importance or ignore it altogether. If that’s your SEO company you should perhaps find another.
 
The infographic below from Brafton shows you the importance of content for SEO.
 
The SEO Technique You Must Use if You Want to Increase Your Ranking on Google
 
 

Photography & the Law: Know Your Rights

Photography & The Law: Know Your Rights
The news that Guardian editor Alan Rusbridger recently got stopped by police for using a tripod on Hampstead Heath in London shows that even the great and good aren’t immune from hassle when it comes to photography.
 
So, here’s a quick update of what you can and can’t do as a photographer in the UK. Please note this is written as general advice only for readers in the UK, and is NOT legal advice or guidance.
 
While other countries like the USA may have similar laws, if you need clarification of your rights as a photographer, you need to consult a solicitor or your professional body.
 

Photographing on the Street

 
Photography & The Law: Know Your Rights
 
The good news is that you are generally allowed to take photographs on a public right of way, including the pavement or road, on the condition that you don’t cause an obstruction or break the law in other ways (including anti-terrorism laws).
 
You are also free to take photographs of people in public places, so long as you don’t harass them – how the law defines ‘harassment’ is a complex issue, but if you shoot like US photographer Bruce Gilden, shoving lenses and flashes right up in somebody’s face, you can expect to get a hard time (although paparazzi don’t seem to get prosecuted that much).
 
You may also get into trouble for invading people’s privacy if you snap them in their houses with a long lens.
 
People may ask why you are photographing children, too, although there is nothing illegal at all about this. If people do ask to see your photographs, you are under no obligation to show them.
 
If you shoot a demonstration or public disturbance, make sure you don’t get in the way of the police (obstruction), or, god forbid, get mistaken for a troublemaker.
 
If you have a press pass or some other accreditation that identifies you as a photographer, make sure it can be seen.
 

Photographing Buildings

 
Photography & The Law: Know Your Rights
 
You are allowed to shoot buildings if you are standing in a public place such as on a public pavement.
 
Property owners have no right to stop people taking photos of their buildings, so long as the photographer is standing in a public place (e.g. the road outside).
 
That said, you are not allowed to take photos ‘professionally’ in London’s Trafalgar Square, Parliament Square and Royal parks. Now, you are likely to get nobbled for this even if you are an amateur with pro-looking gear, including a tripod.
 
Try to shoot a police station, armed-forces base or a school, even from a public place, and you are also likely to get grilled sooner or later.
 
If so, be polite and clear about why are you there, but there is certainly no need to feel guilty or defensive. Once you enter privately owned land – e.g. a shopping centre – you have no automatic right to take photos without the owner’s permission.
 
You are allowed to take pictures of art in public spaces, such as sculpture, without infringing any copyright laws.
 

Museums, Art Galleries etc.

 
Photography & The Law: Know Your Rights
As these are classed as private property, even if they owned by the local council, you have no automatic right to take pictures.
 
It’s very much a case by case situation, and you may need to buy a photography pass (many big churches now ask for this). Or, some photography might be allowed, but you may not be allowed to use flash or a selfie stick.
 

Transport Hubs

 
Photography & The Law: Know Your Rights
Most train companies are OK about you taking photos so long as you don’t get in the way of passengers by erecting a tripod (they seem to be a red rag to a bull…).
 
If you intend to spend any time in a train or tube station, it’s worth asking permission from the manager to avoid being hassled by security jobsworth.
 
Airports, being much more security conscious, are another matter, but most will allow plane spotters to take photos so long as you are well away from any sensitive areas, such as passenger security checks or customs.
 
Military air bases are much stricter so don’t expect to get anywhere close to the aircraft without permission.
 

Deleting Images

 
Photography & The Law: Know Your Rights
Interestingly, even the police can’t force you to delete your images – they can grab your memory card as evidence, but they can’t stand there and insist you erase the images contained on it.
 
So, security guards or the general public certainly don’t have the right to get you to delete images either, and you should stand your ground if they demand that you do.
 
If you get forced by some heavies on the street to delete some images, you can actually report them to the police (or if that seems like too much bother, just take the card out once you have deleted the images and you should be able to recover the pictures with special software).
 
 

How to Market Your Website Online

 
 
Many people have been asking me this very question, how do I market my website online? Well there are many answers and in this post I am going to explain some of the most popular old and new ways to market your website online.
 
Write Articles/Blog
 
Setup a blog or write articles and publish them the article houses such as EzineArticles and more. By writing articles on topics of your services or products this can help achieve some pretty good rankings in the search engines. Make sure you are using your keywords in your title of the article and also inside the body as well. The more articles you write the better your chances are of your website getting found online. This also creates credibility branding for your website.
 
Twitter
 
This goes along with writing articles. Twitter is a social engine that people use to post articles or just keep abreast of what the user is doing at a particular time. There is a great tool that connects your RSS blog to twitter automatically. This tool is called Twitter Feed. By using this FREE tool every time you post an article to your blog it automatically gets posted to twitter as well. Its a great little tool and automates the blogging process.
 
Link Building
 
Link building is still the most popular way to market and increase your ranks in the search engines. The more inbound links you acquire to your website the higher achieved rank you will get. There are numerous ways to increase link popularity. One way is to simply type your main keyword into a search engine and whatever sites pop up simply ask them to trade a link. Explain to the webmaster that by having a link on both your site and theirs can benefit both parties. Another way to increase link popularity is to use an article submitter. In the first section we spoke about articles and how this helps increase your popularity. This also can help increase your link popularity as well. By using an article submitter such as Article Marketer, you can include a link with your keyword in the title back to your website. This article marketer submits your articles to thousands of different article houses, in turn you increase your link popularity thousand fold!
 
Submit Your Site to Trade Organization Sites and Specialized Directories.
 
Some directories are based on particular industries, such as education or finance. You probably belong to various trade associations that feature member directories. Ask for a link. Even if you have to pay something for a link from the organization, it may help boost your PageRank.
 
Marginal directories, however, come and go very quickly, making it hard to keep up, so don’t try to be exhaustive here. Beware of directories that solicit you for “upgraded listings.” Unless a directory is widely used in your field, a premium ad is a waste of money – but the (free) link itself will help boost your PageRank and hence your search engine ranking.
 
SubmitWolf is a directory submission tool I’ve used with good success . You complete a listing form in the software interface. Then they submit your listing to all the appropriate directories they know of, plus links to sites that require manual submission. It’s a time saver and works well. Just be careful to submit only to actual directories, not “linking sites.”
 
 

Hashing Out Hashtags: What They Are & How to Use Them [Infographic]

What do overalls, Mariah Carey’s Christmas album, and hashtags all have in common?
 
Believe it or not, they are all products of the 90s.
 
While hashtags didn’t rise to popularity (with the help of Twitter) until after 2007, they were actually first used during the late 90s to categorize items into groups on IRC (Internet Relay Chat.)

Since then, you’ve seen them, you’ve used them, but it’s likely that you’re not quite sure why.
 
You’re not alone.
 
While the concept has been around for a while, the social application of hashtags is still a relatively new concept for marketers transitioning away from traditional marketing methods. And like most new things, hashtagging has left us with a ton of questions.
 
How many is too many? How long should they be? Where should you use them? And perhaps most importantly, why should you use them?
 
For answers to all of your burning hashtag questions, check out this infographic from SurePayroll. Not only have they laid out the basics for hashtagging on Twitter, Instagram, and Facebook, but they also dive into some tips to help you run a successful hashtag campaign.
 
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5 Top Tips for Better Plant and Flower Photography

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 It’s high summer in many parts of the world, so a great time to work on your plant and flower photography skills now that everything in the garden is lovely. The beauty of garden photography is that you don’t need too much in the way of specialist lenses or equipment, and even if you live in a high-rise apartment in the middle of a city, public parks are gardens are not usually too far away. Read on for some blooming brilliant photography tips!
 

1) Get the Timing Right


In this image I hadn't noticed the shaddows of grass falling on the petals and spoiling the shot
Shadows cast on the blue petals have spoiled this shot

In high summer, the light can be very harsh on a cloudless sunny day, so as with landscape photography, it makes sense to do your photography as early as possible. The light is lovely and mellow first thing, and you won’t need to use a reflector so much to reduce the impact of harsh shadows. Apart from harsh light, the other big headache is the breeze, so invest in a Wimberley Plamp to keep the flowers still, or a similar device.
 

2) Use a Tripod


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While you might not want to lug your tripod around the garden, they help you to fine tune your composition and experiment with creative effects, such as shooting with a very narrow aperture for maximum depth of field. They also free-up one of your hands so you can use a reflector to bounce nice light back on to the petals. Consider using a scrim too, which softens the light and makes your subjects appear to glow.
 

3) Be a Perfectionist


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While it can take you longer, it’s well worth seeking out perfect specimens – or as perfect as you can find. Damaged petals, whether damaged by water or the effects of insects, will be painfully obvious if you are shooting close up, and can take ages to fix in Photoshop.
 

4) Shoot from a Variety of Angles


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Flower and plant photography is not just about close-ups with macro lenses. If you wish to sell your garden images, or promote them on your blog, it’s best to get a range of perspectives, from an opening ‘establishing’ shot to a very detailed close-up. It is a good idea to shoot flowerbeds at an angle when using a zoom lens; this will compress the border and make plants in the background appear further forward. If you are taking a wider angle shot of a large expanse of garden, consider adding some kind of attractive foreground interest to lead the eye in – but make sure it’s not distracting clutter like garden rubbish!
 

5) Choose your Lenses Carefully


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A couple of zoom lenses, covering both wide angle to medium telephoto up to 200mm, should suffice for general garden images. For flower close-ups, a 100mm to 200mm macro lens fits the bill. When using a zoom lens, try using its widest aperture, then extending the zoom to its greatest length.  This will give you the smallest depth of field possible with that lens and can lead to some very creative photographs.
 
 

Google Adwords for Beginners: 28 Tips to Get Started With Paid Search [Infographic]

Are you considering paying to get your site to the top of Google? Want some tips on how to make the most of Google Adwords?
 
Paid adverts appear above the natural and maps listings you see when you search for something on Google so the benefits of being listed there are obvious. There are many pitfalls of Adwords though, some of which could be very costly so it’s vital you get things right.
 
To help, the guys at White Shark Media have put together the infographic below which contains 28 tips for Adwords beginners.
 
Google Adwords for Beginners 28 Tips to Get Started With Paid Search
 
 

3 Proven Strategies Guaranteed to Generate More Website Traffic

How is your website performing? Are you looking for ways to boost your website traffic?
 
More targeted traffic coupled with a website optimised for conversions can result in a massive increase in potential leads and customers so it’s easy to see why increasing traffic should be part of any online business owners plans.
 
To help, the team at Superfast Business have put together 3 tactics you can use in the infographic below.
 
3 Proven Strategies Guaranteed to Generate More Website Traffic
 
 

9 Reasons Why Your Internet Marketing Strategy Will Fail Without a Blog

There’s no getting away from it, your business needs a blog if you want to succeed online!
 
Google’s algorithms demand that you create content that people will want to share and your customers demand information that will help them.
 
Take a look at the infographic below from QuickSprout which gives you 9 reasons why your business should be blogging.
 
9 Reasons Why Your Internet Marketing Strategy Will Fail Without a Blog
 
 

13 Ways to Get More People to See Your Facebook Posts

Whether you’ve recently joined Twitter or you just want to start making the most of the network, the first thing on your mind will be to build more followers. More targeted followers means more engagement and more potential web traffic which ultimately leads to better business results.
 
So how do you get more followers? You could just go and buy a shed load of fake one from the spammers that are trying their best to take over Twitter, or you could follow the 7 quick and easy tips detailed in the infographic below from Sweb Development.
 
13 Ways to Get More People to See Your Facebook Posts