8 Social Media Tricks to Make People Crave Your Products

Are you wondering how to make a real impact on social media? Social media is a great way of selling your products or services, especially if you know how to get people engaged and excited. It takes a lot of hard work, but the results are spectacular if you go about it the right way. The good news is that it isn’t rocket science – there are lots of social media tricks that make people really want to buy from you. Here are eight of the best to get you started.



Use Great Graphics

Most people think visually – they respond much better to pictures than they do to words. If your product looks great, then show it off with bright, high-quality photos and even videos. Make sure that your images are interesting – don’t just use boring product shots. Instead, use images of people using your products. For example, if you’re selling lifejackets, show high-energy shots of the world’s greatest white-water rafting locations. You can even try a little visual humor. Even if your product isn’t something you can photograph, you can still generate lots of visual interest by using infographics – for instance, come up with some fascinating facts and then use a site such as Easel.ly to build an infographic around these.


Build Excitement Early

If you’re going to launch a new product online, don’t wait until the last minute to start building excitement. Instead, start talking about your product on social media long before you’re ready to take orders. Create buzz by releasing teaser videos, set up waiting lists, give people a behind-the-scenes look as you develop your product – there are lots of ways to build anticipation. Don’t give away all your secrets, though – people love a mystery and will keep coming back to find out more. If you do this, you’ll have them lining up to buy your product when you do launch.


Create Relationships

It’s called social media for a reason. One of the fastest ways to annoy people on social media is to start out with a hard product pitch. With social media, selling comes later. Start out by building relationships with your audience, so that you get positive engagement. Give them useful information, help them solve problems, entertain them – but don’t start selling until they’re ready. Once you see that you have a social media following that’s actively interested in your products, this is the time to start to promote. But don’t just switch from relationship building to an outright sales campaign – think about how you can leverage your relationship and keep your audience onside.


Get Bloggers to Review Your Products

Ask yourself this. When you buy something, who do you trust for recommendations? If you’re like most people, you ask family or friends what they think. It’s similar on social media – people pay attention to what bloggers say. This is because bloggers are independent and don’t have a vested interest in selling your product. Not only that, good bloggers have a huge following, so they give you a ready-made audience. You can reach out to bloggers yourself or, to make the process simple, you can connect with bloggers on sites such as Tomoson.


Get A Little Crazy

On social media, people want to be entertained, not bored. Don’t be afraid to get inventive, even a little insane. Don’t offend anyone – but it’s okay to be a bit nutty. This doesn’t work for everything – for instance, stay serious if you’re selling security systems – but more times than not you’ll generate much more engagement if you do something truly memorable. If you’re selling pizzas, for example, run a social media campaign that shows how pizzas have inspired great people throughout history – such as Galileo dropping a cannonball and a pizza off the Leaning Tower of Pisa. Or, was it the Leaning Tower of Pizza? The possibilities are endless – just use your imagination.


Special Offers

One of the great tricks of selling on social media is to make people feel special. You’ll build real loyalty if you give exclusive offers that people can only get when they follow you online. Try giving away limited-time discount coupons available only on your social media channels, or run contests where people get a free entry for sharing their ideas and stories. Just make sure that your offers are truly exclusive, not something you offer to everyone.


Share Customer Reviews

We’ve already talked about getting bloggers to review your product. But some of the most powerful reviews come from customers themselves – after all, they’ve actually bought the product and used it. Customers love when they can give their feedback, and will often write much more personal reviews that resonate with other potential buyers. If you share customer reviews on your social channels – for example, tweet out links or send Facebook updates – then you’ll encourage other customers to review your product as well. Don’t worry if you get some negative customer reviews – everyone does. As long as the majority are positive, you’ll still see huge benefits.

15 Clever Tactics to Get Your First 1000 Blog Subscribers Extremely Quickly

Have you just started a new blog and are looking to quickly build your email subscriber list? Or perhaps you’ve been established a while and have experienced poor growth up until now?
Whatever your circumstances take a look at this infographic from QuickSprout who have put together 15 fantastic ways to quickly grow your blog email subscriber base.
15 Fantastic Tips to Get Your First 1000 Blog Subscribers Extremely Quickly

7 Tips for Better Food Photography

For the past couple of years, many of my monthly photography assignments have been food related. This type of assignment has its benefits! Aside from eating really well, and discovering a ton of great new restaurants, I’ve been able to gradually raise my food photography game with the best possible coach- experience.
Here are seven basic tips to help elevate your food photography game.

1. Fill the Frame

Beautiful, sweeping table scapes a la Pottery Barn are always cool, but often times restaurants and environments where you would shoot food commercially just don’t have the beautiful, highly styled environment to make a zoomed out shot work. Closeups are usually more appetizing and get your idea across more quickly and effectively. How to shoot an effective closeup?
Choose a featured item (in this case the beautiful slice of fresh apple), lock focus on it, and build your shot around that. Use a shallow depth of field to de-emphasize the little bit of background that you will see. Side note: a red linen was used because green and red are a classic complimentary color paring and help balance the green and red in the overall image.

2. Go Vertical

One thing I see beginning photographers doing a lot is shooting only about 10% of their shots in the vertical camera orientation. Do something different and shoot vertically! Some subjects like these “goat cheese popsicles” dictate a vertical composition by their shape.
Other times, it may not be as obvious. Magazines and cookbooks like vertical compositions because they can easily be a full page print or if you’re lucky, a cover shot which often times pays the photographer a usage bonus.
When in doubt, try to capture a horizontal and vertical version of the same dish and have both in your library. (Another common color wheel combination, is blue and orange).

3. Use the Foreground and Background for Depth

In many cases, food photographers show background items out of focus (salt and pepper in this photo), to give a sense of place and context to the image. You can expand on that by adding the hint of an object like this glass in the foreground. This will help give your images a three dimensional quality and anchor the edges of the image visually.
Similar to landscape photography, think “foreground, middle ground, background”. If you have all three, you’ll have an enhanced sense of space and depth.

4. Backlight It

This eggs benedict photo was made with a very simple lighting setup- a shoot through umbrella from behind the food and a large handheld reflector in front. If you can use daylight through a window and a reflector in front, all the better. Soft backlight (light coming toward the camera) is probably the most common way to light food. Look at your favorite magazines and cookbooks and note the direction of the shadows. Backlight helps define the texture and edges of garnishes while not looking too flat or boring on the front of the dish.
Use a white or silver reflector to kick some light back in from the front (camera side) of the plate.

5. Experiment with Focal Length

There’s a big difference between moving in with your camera and zooming in with a telephoto lens. When we zoom out or use a wide angle lens and move physically closer, it’s easier to show more of the environment. This Thai restaurant had an environment that went along with the dish nicely and gave an editorial feeling.
If your goal is to isolate the dish and make a more compressed photo, move physically farther from your subject and let the telephoto lens do the zooming.

6. Act Fast

If you don’t have the benefit of a professional food stylist helping with the photo shoot, time is of the essence. Hot dishes make herbs and garnishes wilt quickly. Sauces can run away from you in a hurry and oils can separate out of them.  Have a simple, reliable setup that you can execute quickly and without letting the food sit for too long.
Alternatively, you can shoot a “stand in” dish before bringing in the “hero” plate. Use a simple, repeatable lighting setup or daylight to speed things up. (see #4).

7. Include Some Action

When shooting static subjects, a bit of action can always add some interest and dynamism. Flames burning, liquid pouring, hands lifting something etc, can all add a spark of motion or interest to a still photo. Some off-camera flash mixed with a slow shutter made the above image an easy one to produce in a limited time frame.

Starting a New Business? Here’s 11 Necessities to be Successful

Are you thinking of starting a new business? Wondering what you’ll need in order to make it a success?
Starting (and growing) a small business is more than just having an idea and hoping people buy it. At some point you’ll need to consider hiring employees, and you’ll definitely need some kind of marketing plan in place.
The guys at Merchant Resources have included their 11 necessities for a successful small business in the infographic below.

Starting a New Business Here’s 11 Necessities to be Successful


Why People Like, Share, and Comment on Facebook

Of Facebook’s 1.25 billion monthly active users, 44% Like their friends’ posts at least once a day — and 29% do it multiple times a day. That’s hundreds of millions of people interacting with content on the social network on a daily basis.
So what motivates people to Like Facebook posts — and share them, and comment on them? And why should businesses care?

Research has found several psychological reasons behind why users enjoy using Facebook so much. For example, studies observing people browsing on Facebook found psychological indications of happiness, like pupil dilation. By uncovering this type of audience insight, marketers can apply this information to create more effective Facebook marketing campaigns. 
Check out the infographic below from QuickSprout to learn more about why people use Facebook and what businesses can learn from it.

10 Emotional Triggers Your Website Copy Must Invoke to Get People to Buy From You

Convincing your website visitors to buy from you should be the end game for most businesses, but just how is your website content doing that for you?
The infographic below from Cox Business gives you 10 emotional triggers you can invoke through clever use of website copy and how they can make your customers buy from you.
10 Critical Emotional Triggers Your Website Copy Must Invoke to Get People to Buy From You

The Science Behind Brand Success on Instagram

Instagram has been slow to open up the network to advertising. It was only in March that the company allowed select brands to include links to additional content in its ads. 

Now, the platform is moving into the ecommerce realm with its recently announced “Shop Now” buttons, more sophisticated targeting, and an API for automated advertising.
There is still a lot of opportunity for brands that wish to bootstrap it and build an audience without a paid budget. Kissmetrics created this infographic to highlight the best times to post, the most engaging filters and colors, and how to increase your following on the platform. 

How to Get Your First 1,000 Real Facebook Fans

Congratulations! You’ve joined tens of millions of other businesses around the world by creating a Facebook Page for your business.
At this point, perhaps you’ve familiarized yourself with the layout of a Facebook business Page.
Maybe you’ve populated it with some general contact information, a link to your website, and a profile and cover photo. You might’ve even published your very first Facebook post.
But, as you’ll soon discover, merely setting up your Page is only a small part of your Facebook strategy. How do you actually get people to visit it? How do you get them to Like it, engage with it, and become a part of your online community?
In the infographic below from QuickSprout, entrepreneur and analytics expert Neil Patel illustrates what marketers can do to gain traction on Facebook and attract loyal fans, followers, and (eventually) customers. Check it out for a step-by-step guide for how to get your first 1,000 real fans and continue to grow from that point on.


How to Convert More Website Visitors Into Paying Customers

So you’re working hard on your marketing strategy, you’re getting people to your site, but not enough of them are buying from you?
If that sounds like you then you need to read up on Conversion Rate Optimisation (CRO) which as you might have already guessed is the process of improving your site to increase customer conversions.
For some guidance take a look at this infographic from AmeriCommerce.
How to Convert More Website Visitors Into Paying Customers

How Do People Use Twitter?

With over 270 million active global users, Twitter is a great platform for businesses to communicate with their current audience, gain new prospects, and drive traffic to their websites.
But just because lots of people are on Twitter doesn’t mean they all use it the same way. For marketers looking to drive traffic, subscribers, leads, and customers to their websites, knowing more about who uses the platform and how they use it is essential.