How to Market to Goldfish: What Decreasing Attention Spans Mean for Marketers


We’re easily distracted these days. For instance, did you know that the average person picks up their phone more than 1500 times a week? And that 95% of … oh look, a cat!

Holding concentration in the digital world is difficult. In fact, it’s gotten so bad that our attention spans have, on average, shrunk to 8.25 seconds — that’s shorter than a goldfish.

And if you’re struggling to keep people on your site then you’re not alone. Typically a person will leave a web page in just 10-20 seconds — which isn’t a very long time to convince them that they should be using your services.

So when it comes to marketing to your audience, how do you capture their attention long enough to take notice of you? Take a look a look at this infographic from Wyzowl to discover the facts about the shortening human attention span and what marketers can do about it.



http://blog.hubspot.com/marketing/human-attention-span-decreased

The Do’s and Don’ts of How to Use Facebook for Business


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You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actually doing marketing on Facebook is a whole other story.

Wouldn’t it be nice to have a little pocket guide to navigating Facebook?

To help you break through all the clutter on Facebook and actually start seeing results, Hubspot have put together the infographic and tips below. Check ’em out. 
 
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blog.hubspot.com/marketing/dos-donts-facebook-business-infographic


Feeling Unmotivated at Work? 7 Ways to Get Back in the Groove

Do you ever find yourself struggling to feel motivated at work? Perhaps you’re bored or tired. Or maybe you just don’t see the point in what you’re doing.

It can be really hard to focus and get your work done — let alone do it well — when you’re feeling unmotivated. Luckily, though, there are things you can do about it.

Check out the infographic below from ProEssayWriter to learn about the seven most common reasons people feel unmotivated at work — and how to fix them. You’ll be back on your A-game in no time.

 





http://blog.hubspot.com/marketing/stay-motivated-at-work

The Rise of Social Commerce


HELLO (1)


Social networks have come a long way from the simple days of connecting and communicating with friends. Over the past few years we have watched the likes of Twitter and Facebook develop into content promotion platforms as marketers, advertisers and brands push to drive users to conversions through engaging and clever content.

This has always been a process that involved the user clicking through to an external site to complete the action, but that has always left marketers asking themselves one of the most frustrating questions: how do we truly measure ROI on social? Well this seemingly unanswerable question may be about to be answered as social networks have begun to fully immerse themselves in social media, all with the help of a simple ‘buy’ button and here we have the rise of social commerce.


What is “social commerce”?


The term ‘social commerce’ is one that we’re increasingly seeing as social networks take on the role of selling for your favourite brands. Acting in the same style as an ecommerce site, social channels take on the role of placing orders and processing payments, cutting out the need for users to click through to an external site to complete the transaction.

Barely a week goes by without an update from one of the social giants in an arms race to reach social commerce success, so we’ve rounded up the latest.

Facebook


Facebook broke social media records and caused quite a stir this year by generating higher referral traffic for content publishers than Google for the first time. It’s no secret that Facebook is becoming quite the social media powerhouse with competitive ad rates and deals with the world’s biggest media publishers, but now it is about to introduce shoppable pages thanks to collaboration with Shopify. The term ‘Facebook Commerce’ has even begun to pop up. Watch this space as your Facebook feed begins to emerge with product pages from all your favourite brands. But does the word ‘intrusive’ spring to mind? There are already rumblings of discontent.

Twitter


It’s not been the best year for Twitter, with a drop in share price and the failure to gain the mass increases in users its competitors have enjoyed. This is not exactly encouraging to brands looking to invest in the social channel as part of their marketing strategy. Whilst Twitter is working and trialling a ‘buy’ button, it has also rolled out ‘product collections’ with description, price and the option to buy, book or visit the site for more information.

This is currently being trialled on a small number of accounts. These lack on-site checkout but do show what other users are tweeting about them and therefore help provide reviews for users. However, this format seems slightly out of place on Twitter, a place where users come to keep up to date with what is going on around the world or share what they ate for dinner – not buy a pair of trainers.

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Pinterest


Back in 2012, Bizrate announced that 70% of users out of their respondent online shopper survey used Pinterest to get inspiration on what to buy, while only 17% used Facebook to seek inspiration. Since then, 

Pinterest V Facebook

Pinterest has introduced pins. The network has the advantage of being a visually strong network where users come to seek ideas for anything from cooking to fashion to home décor. Providing the option to purchase what they have been looking at gives Pinterest the edge other social networks don’t have when it comes to social commerce. It isn’t a case of products being pushed at them, it’s a case of users having the ability to buy what they’ve already been seeking, thus making it feel much less intrusive, and probably even useful (at least until brands start spamming the service). Could this be a more successful story than Facebook and Twitter?

Instagram


Instagram is the dark horse in the social commerce race. With no option to post links with images, the only form of ecommerce functionality was brands resorting to ‘like to buy’ style sites outside of Instagram. This made Instagram seem an unlikely form for revenue generation for brands. However with the introduction of a call to action button in ads, Instagram has upped the stakes in social commerce success. In September 2015 Instagram hit 400 million users, surpassing Twitter’s 300 million user base, and is predicted to power ad revenues to $1.48 billion in 2016 and $2.81 billion by 2017. With the option to ‘shop now’, ‘install now’, ’sign up’ and ‘learn more’, Instagram is one to watch, particularly as all users have no choice but to experience these ads on their feed. Currently there is no in-app checkout like Facebook, Twitter and Pinterest are aiming to achieve.

Would you buy from social media? We found out


Social networks’ primary function is to provide a method of communication, but does this mean users will want to purchase during social hours? The likes of Facebook are constantly transforming ways in which adverts can reach its users; there is even talk of adverts in messenger from brand to consumer. But this could become too invasive for users.

However, even if social commerce is a hit, it doesn’t mean it will be the same rule for all social channels. As highlighted, Pinterest provides directly what users want to see. The blend of commerce will appear natural within the existing format, just with the addition of a buy button. Whereas with Facebook, the pushing of products on a network primarily used for socialising with friends could run the risk of coming across as intrusive.

Pinterest V Facebook

PushON ran a social survey questioning whether users would be happy to buy from social media, and there will be an in-depth post on the subject shortly. However, an early result suggested that 17% of respondents felt social media marketing is intrusive and social media should just be place for them to socialise with friends.

Trust in brands also plays a huge role in users’ confidence in social media. 50% of our respondents admitted they would feel more confident buying from a brand’s site than on social media. One respondent explained that they didn’t believe a social network could provide enough information around a product to encourage the purchasing decision that an ecommerce site could. This is an interesting point. High street apparel may succeed due to needing minimum information, but larger purchases such as technology, home furnishings and holidays require vast amounts of information and planning before the consumer makes the decision of purchase. Can the likes of Facebook or Twitter really help drive those big decisions or will it just be too much distance between brand and consumer?

One to Watch


These days so much goes into ecommerce success for retailers. From flowing and creative websites to well designed and produced supporting content around services or products teamed with a strong marketing campaign. By social networks stepping in as ecommerce platforms, is it drawing brands too far away from the purchase process for customers?

The same applies to customers. Will they trust social networks when shopping for brands, or is it a case of social networks immersing into an area consumers aren’t ready for? Social commerce will definitely be one to rise, but could it fall?

http://www.pushon.co.uk/blog/the-rise-of-social-commerce/
 

5 Tips To Make Your Email Newsletter More Profitable

Email newsletters, or ezines, have been around for years. They were one of the first forms of early communication in the online world. And even though they’ve undergone a lot of changes over the years, they still remain a tried and true marketing format.

Depending on your age, you’re probably thinking “email”, really? Rumor has it those 30 and under rarely even open up an email program anymore. And for those 30 and over, its all just a bunch of spam, right?

Wrong. I personally still have about a 45 percent open rate on every ezine I send out. That means almost half of my list opens up and reads my newsletter on a regular basis. They read, they click, and they take action.

Other studies have shown that on average (if you build up a great list), you can expect to find almost half of your list to open up on a regular basis, and read for at least 10 seconds. And up to 35 percent will open it for at least three seconds, meaning they are scanning your information for content relevant to them.

That’s huge. And it definitely proves that email isn’t dead. Not by a longshot.

Whether you are new to ezines and just thinking about starting one up, or have been using one on and off through the years, here are 5 tips to pay attention to:

Tip #1: Rely on a System


I’ve spoken with two potential clients this week about improving their online marketing processes. And in both cases, they were attempting to manage a newsletter list on their own, sending out through their Outlook program. Does that sound like you? If so, stop now.

5 Tips To Make Your Email Newsletter More Profitable

Outlook isn’t made for sending out multiple emails to a varied list. In fact, if your list gets too big (25? 50? There isn’t a defining amount) Outlook will shut you down, your host may suspend your website, and you can quickly lose all the traction you’ve built to your site.

Instead, rely on a third party system specifically made for ezines, like aWeber or Constant Contact. I prefer aWeber myself, and have used them for years. I like having access to both an ezine system and an autoresponder system. These third party systems also provide you with everything you need to be successful at emailing your list, from list building management tools, to CAN SPAM compliance features, to quick building features for integration with your website. For one low monthly price, you can everything you need to automate your process and keep it manageable too.

Tip #2: Sending Consistency


Emailing only becomes reliable when your audience can rely upon you. Send out too frequently and they may delete you because they simply don’t have time. Send out too intermittently and they may forget who you are. Focus in on a frequency that works for you and stick with it – calendar it if you have to. Try once per month at a minimum, or go with twice per month or even once per week if you feel you can handle the workload.

Tip #3: Look and Feel


Think about your favorite emails at the moment – what do you like about them? Use those as your templates when creating your own. You can start with one of the templates most third party systems like aWeber have, or create your own to match your branding. If graphics intimidate you, start simple with a text ezine. You can always move up from there. The important thing is to get it out.

Tip #4: Subject Line


While most people focus in on the content of your ezine, they often forget about spending quality time on the one thing that matters most: your subject line.

When you receive dozens of emails at a time, most people scan and delete within seconds. Your goal is to be recognizable and avoid the delete key whenever possible. Make sure your emails always come from the same source, and that your subject lines give people enough information to know it pertains to them, and is of interest to them.

Every delivery system is different; some truncate after 60 characters; some will give you even less than that. Recent studies have shown that 10 characters or less have the highest open rate. Second in line are subject lines with 50-59 characters in length.

Tip #5: Make It Clickable


From top to bottom, give people a way to click out of the ezine and into your information all over the web. If you’re active on Facebook, make sure to include a Facebook link. If you want people to comment, ask them to leave a message after they click to your information online.

You can even write specifically to motivate people to click back to your site to continue to read. Ask questions, or leave the story line hanging. The goal is to like what you have to say, want more, and click to your site to get it. Once there, they will hopefully find a reason to connect with you in some other manner.


How to Promote Your Blog: The Definitive Blog Post Promotion Checklist

Are you looking for ways to promote your blog? Want to attract more readers and generate more social shares and links?

From guest posting and social media to industry specific forums and manual blogger outreach there are loads of ways to get more eyeballs on your blog posts. Take the time to research your industry and establish the best people to contact.

For guidance Blogging Wizard have shared their blog promotion ideas in the infographic below.

How to Promote Your Blog The Definitive Blog Post Promotion Checklist