Marketers love email marketing. And marketers love Instagram. But very rarely do they bring these two loves together: Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content less than 3% of the time.
One online retailer recently experimented with using Instagram images to drive impressions and purchases from its email marketing campaigns, and the combination led to a 7X increase in engagement on the site.
Read more about how Instagram images are currently being used in marketing to discover the opportunities of using visuals in your email marketing campaigns.