How to Use Instagram Photos to Boost Your Email Engagement


Marketers love email marketing. And marketers love Instagram. But very rarely do they bring these two loves together: Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content less than 3% of the time. 


One online retailer recently experimented with using Instagram images to drive impressions and purchases from its email marketing campaigns, and the combination led to a 7X increase in engagement on the site.

Read more about how Instagram images are currently being used in marketing to discover the opportunities of using visuals in your email marketing campaigns.

 

http://blog.hubspot.com/marketing/instagram-email-marketing-engagement

The Anatomy of a Perfect Checkout Page

The-anatomy-of-a-perfect-checkout-page-V2-min.png.pagespeed.ce.OALmBQNp2i

 

So you’ve spent time, money and effort creating your online shop. Your landing page is engaging, your product descriptions are tempting and your product photos are spot on. You have a steady stream of traffic coming to your site – but are your sales figures matching up?

If not, it might be time to optimize your checkout process.

Your checkout process is that last hurdle before visitors into customers, so it’s crucial to get it right. According to the Baymard Institute, 68.83% of online shopping carts are abandoned. That’s a huge missed opportunity that could potentially be recovered.

So what makes the perfect checkout page?

Perfection varies according to your product and audience. Imagine buying a high-end designer item versus buying office stationery. You’ll want to dwell over one purchase while pay using a one-click button for the other. No two eCommerce websites are alike, and so no two checkout processes should be either.

The only way to find your own version of ‘perfection’ is to continuously test to see what works. It’s imperative to explore the possibilities in a planned way – with A/B testing.

You simply create an alternative version of  your checkout page and compare it against the original to see which produces the best results. The benefit of testing is that you get data that tells you which version works better before committing to any major changes. A/B tests can be as simple as changing a few words to altering the entire layout.

Here are some ideas to get started:

Test for Checkout Page Usability

  • Is the information ordered logically?
  • Are instructions on forms clear?
  • Are there any distractions?
  • Is the text big enough?

Test for Psychological Triggers on Checkout Page

  • Are there visual cues of security?
  • Is the progress bar obvious enough?
  • Are the images large enough?
  • Does the colour scheme work?

VWO’s repository of over 150 case studies is a good starting point for those who want to see what others are testing. But every retailer is different – so look at your own findings and data to see what you should try.

Fine-tuning the checkout process takes time and experimentation. Get it right and you’ll end up with happy customers who will be coming back for more. Get it wrong and your tests will only point you in the right direction.

We’ve put together this handy infographic that pinpoints the key elements to a successful checkout page which can help when planning your testing process. Don’t rely on luck and guesses – test, plan and strategically experiment with your process to ensure your sales match up with your web traffic.

ecommerce_infographic

 

https://vwo.com/blog/anatomy-perfect-checkout-page/

50+ Easy to Follow Web Design Guidelines for a More Successful Website

Are you considering launching a new website? Or perhaps you’re always on the lookout for tips to improve your existing site?

When it comes to creating a user friendly, high converting website there are many things to consider. There’s the site navigation and page layout, the written and visual content, and perhaps more importantly there’s SEO.

For some help getting each of those plus more right take a look at this infographic from Karim Khalaf.

50+ Easy to Follow Tips for a More Successful Small Business Website

 

http://blog.red-website-design.co.uk/2015/12/04/50-easy-to-follow-web-design-guidelines-for-a-more-successful-website/

Are You Adapting? The Biggest Changes to SEO in the Past Year

Do you keep up to date with changes in the world of SEO? Want to know the key areas that have changed in the past 12 months?

If you invest time and / or money into SEO it’s important to keep up to date with any changes that can affect your site. Otherwise you could be wasting time and money on techniques that are no longer effective, or even worse could be doing you harm.

Executive SEO share the biggest changes in the world of SEO in the infographic below.
Are You Adapting The Biggest Changes to SEO in the Past Year

http://blog.red-website-design.co.uk/2015/12/02/are-you-adapting-the-biggest-changes-to-seo-in-the-past-year/

Want to Rank Better in Search? Avoid These 10 SEO Mistakes



Search ranking is a critical component of any inbound marketing strategy. When it comes to designing and writing content for your website, it’s important to have search engine optimization top-of-mind.

After all, the top three results on a search query get 61% of all search clicks — and 75% of search engine users never scroll past the first page of search results.

If you find yourself struggling to gain exposure in search engines, it could be because your website isn’t optimized for search.

Want to increase your website traffic via organic search? Start by ensuring you aren’t making any of the most common SEO mistakes on your website. Mistakes like keyword stuffing, broken links, duplicate content, and non-unique title tags can really hurt your chances of being found in search.

Check out the infographic below from Fertile Frog for a list of 10 common SEO mistakes and how to fix them. 
 




http://blog.hubspot.com/marketing/seo-mistakes-to-avoid