4 Steps to Boost Your Social Media Engagement

4 Steps to Boost Your Social Media Engagement

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door.

Social media instead demands a symbiotic relationship between brands and their fans

You will only drive results from social media when your fans truly like you, identify with the values you project, and derive value from the content you publish.

Here we shall discuss a few ways to move your business beyond “sales” mode into to true “relationship” mode.

Discover Where You Stand

When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now. You need to know how aware they are of your brand, its offerings, whether they perceive your brand positively or negatively, how your competitors fare in the same space, and so on. This allows you to make more informed decisions, as opposed to shots in the dark.

A tool like Mention offers you the ability to listen in on conversations about your brand and its related keywords across the web. Using Mention, not only do you get to hear in real time what’s being said about you online, you even get to participate in these conversations directly.

An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously.


Mention allows you to track and analyze your brand’s position over time, helping you judge the effectiveness of your social media efforts.

Another powerful tool is Talkwalker, which corrals all online activity surrounding your brand in a single, searchable place. Choose your search terms (your company name, your industry niche, potential content topics, etc.), and watch related posts appear alongside easy-to-understand engagement data. You can even sort results by engagement statistics or tweak your search terms to monitor your competitors’ activities.

PR Tips results

Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags. Whether the hashtag is an official part of your campaign or fan-generated, you’ll be able to track its use over time and any positive or negative sentiment attached to it.

Free Up Precious Time with Auto-Scheduling

Posting content on a regular basis is critical to showing up on users’ cluttered social media feeds. A post or two a day may seem relatively easy to do, but will have pretty much no impact on your fans. The odds of your lone post showing up versus thousands of others put up by friends, family, and other brands fighting for your users’ attention are pitiably low.

While Facebook is getting all the negative publicity for low (or no) exposure, the problem is especially compounded when it comes to Twitter. How many 140 character bursts do you need to get your followers to react? How do you manage to craft and publish multiple “interesting” or “engagement-inducing” tweets every single day?

Enter Tweet Jukebox. All you need to do is divvy up your content into different “jukeboxes” or categories. Tweet Jukebox then uses this content to automatically post tweets as per a schedule you decide. You can store thousands of records per jukebox, ensuring that you never run out of things to tweet

The best part is, when a user mentions your brand online in a tweet, you can thank every single one of them (automatically).

Tweet Jukebox

As you can see in the screenshot above, Tweet Jukebox comes with a free built-in Jukebox with quotes that can be directly posted on Twitter at the click of a “Tweet it Now” button. They also have an interesting “Jukebox Store”—a little like the iTunes store—where they feature hundreds of Jukeboxes that users can download and use for free. The service even allows users to create their very own content, store them in Jukeboxes, and share them with the Tweet Jukebox community.

Still short of content? Tweet Jukebox also goes back to older tweets and reposts them with a fresh twist. So much for social media being a time hog. With the chore of posting and scheduling multiple times a day taken care of, you can now focus on the more important task of creating and curating great content that your users will love.

If you find yourself overwhelmed by all the channels you monitor and fill in a single day, Sprout Social offers a solution. This social media management tool’s standout feature is its single, streamlined feed—a blessing for any manager who’s tired of juggling multiple tabs and menus. From your dashboard, you can auto-schedule posts across all major social platforms. Free social ROI reports help take the mystery out of how those posts performed.

SproutSocial Messages

Get Credible Spokespeople for Free

Talking up your brand on social media is good, but getting important people talking about it piques your audience’s interest and takes your brand visibility (and eventually acceptance) to a new level. Advertising professionals have known for decades what social media marketers are only just realizing: A celebrity endorsement is social media gold for your brand.

HARO is one such tool that will help put your brand on the New York Times front page (It could happen!) without you spending a penny on any of it. HARO (or Help A Reporter Out) connects journalists in need of interesting new content with content experts who need a platform to publish their stuff. This synergetic equation means that you can offer interesting and novel content that features your brand to reporters looking for their latest scoop.

HARO sends you alerts about journalists in need of “sources” or content experts in specific areas, and you can reach out to the ones that match your skill sets. The credibility of the journalist in question automatically lends credibility to your product and gives your brand an opportunity to be featured on respected platforms that it may not have been able to get on otherwise.

Deal with Customer Issues in a Jiffy

Getting face to face or screen to screen with users in real time is an option that no marketing platform other than social media offers. Then why relegate the critical function of CRM to traditional channels like the phone or email? Companies that have invested in CRM via social media regularly reap the benefits of instant and engaging conversations with customers instead of plain old complaint resolutions. You should, too.

Nimble is a social CRM tool that allows you to offer customer care over social media platforms with ease. Nimble does a bunch of things exceedingly well. It builds detailed customer profiles by collating data from various sources: Outlook, Gmail, Facebook, LinkedIn, and more.


It tracks step by step every interaction you’ve ever had with each user, thus offering a clear portrait of every customer. This rich customer data helps you respond to them in a more meaningful way, on the platform they are most comfortable with.

Conversations across platforms all come to one location, creating a unified inbox from where you can respond to every customer input instantaneously.

Every seasoned salesman knows that it’s not rock bottom prices but the strength of relationships that they build with clients that will see them through. Use social media as a tool to build relationships instead of hard selling to them with every post.


8 Words That Will Increase Engagement on Your Social Media & Blog Posts


Are you looking for ways to increase engagement on your social media and blog posts? Want to know the words that are proven to dramatically increase social shares and comments?

Whether you’re writing a headline to share on social media, or a call to action to finish off a blog post, the words you use could mean the difference between success and failure.

In our infographic below we look at 8 trigger words that can be used in your social media and blog content to convince followers and readers to take your desired course of action.

8 Words That Will Increase Engagement on Your Social Media & Blog Posts


8 Top Tips for Being Productive


How to Pick the Right Social Platform to Grow Your Sales

Your salespeople are online, and so are their prospects and customers. They make up the millions of people who are on social media on a daily basis. How can your sales team reach out to people in their pipeline?

This infographic breaks down 12 different popular social media sites, including Facebook, Instagram, and LinkedIn, as well as sites you may not be as familiar with, like Meerkat and Vimeo. For example, Facebook is ideal for building a community around your brand, and the majority of its users are college graduates or people who have some college education. And a site some salespeople may neglect is YouTube. It has over 1 billion users, and the site—even just the mobile site—reaches more 18-34 and 18-49 year-olds than any cable network.

YouTube and Facebook each offer unique ways to connect with prospects and customers online, and with stats on those two sites, as well as information on ten more sites, your salespeople can reach out more effectively.

Check out the infographic below to learn more on how social media can help drive sales.


How to Effectively Promote Your Service on the Internet

Effectively-Promote-Your-Service-on-the-InternetWell, making a decision and establishing a business is just the very beginning of a long entrepreneurial journey. It doesn’t happen overnight. You have to plan, and you have to start promoting it the right way. And, in fact, at the moment, digital marketing is “the best”.

Do you want your business to reap effectively the benefits digital marketing has in store for you? Get to know the effective ways to promote your service on the internet.

Write an Article or Blog

Today, consumers are very smart, and they require something more than just advertisements and promotions. They are looking forward to easy-to-read, well-researched and informative content which enables them to make buying decisions pretty effectively. Well, who can give them advice better than yourself – an industry leader?

Create blog posts and articles which exhibit your knowledge and expertise at the same time assisting customers to overcome various issues. Such content will quickly bring you and of course, your brand to the limelight. Consequently, consumers will think of your brand the very next time they require your type of products or services.

Build and Manage a Positive Reputation Online

Survey shows that nearly two-thirds of consumers tend to sway either way because of online reviews. So, think of circulating several positive comments and reviews online that can generate traffic to your site.

But, don’t forget that reviews should be honest because readers can easily find the fake ones. Therefore, work on the weaker points of your products/services and then call in influential bloggers who are willing to try them free of cost. Provided they enjoy the experience delivered by you; you can request them to write & post reviews. Later, circulate these reviews through social media sites or press releases.

Draft a Case Study

Case studies can certainly increase brand awareness as well as show how exactly your brand is capable of delivering quality results to customers. Make sure you don’t make the case study appear too promotional. You just state the facts and allow your customers actually to do the talking instead via quotes exclaiming the professional element of your brand.

As soon as your case study gets ready, feature it notably on your website, send to your mailing lists & post about it on your social media accounts.

Use Social Media More

Social media provides a broad range of channels which promises you a much wider reach compared to any traditional form of advertising.

What exactly makes these platforms valuable is that it is possible for you to set your campaigns in a way that they reach a majority of your target audience. Also, you can engage both your existing & prospective clients via your forums, groups, or pages.

Create a Video

There is no arguing the fact ‘Seeing is believing’; so, it is a wise idea to treat your target consumers to a comprehensive and engaging video which showcases your brand rather than boring them with text and frustrating them with too many ads.

Besides entertaining your audience, videos could be worth a thousand ads. But make sure you create a great video that is capable of engaging your audience and it truly benefits them.

Needless to say, these techniques mentioned above will surely help you in reaching out to more consumers without breaking your bank or propelling your marketing team too far.


How to Create Blog Content That’s 10 Times Better Than Your Competitors

CreateBlogContent10TimesBetterDo you want your blog to perform better against your competitors? Want to know how to rank higher on Google and generate more social shares?

Siege Media share their 17 tips for higher performing blog posts in the infographic below.

How to Create Blog Content That’s 10 Times Better Than Your Competitorshttps://blog.red-website-design.co.uk/category/content-marketing/

Instagram For Business

InstagramForBusinessInstagram marketing leverages a popular visual platform to build customer engagement and brand recognition on a massive scale. Instagram is swiftly becoming a respected branding tool, if used the right way, will result in increased customer loyalty and retention for savvy businesses. Why? Because visual content elicits emotions, it tells a story and it connects with people in a way that no other medium can.

Instagram reported a huge growth in their user base from 200 Mil to 300 Mil over a period of 9 months

Instagram reported a huge growth in their user base from 200 Million to 300 million over a period of 9 months, this now puts them ahead of Twitter in the number of active users. To date, there are over 2,500 brands that have adopted Instagram to market their product and services. Brands on Instagram get more engagement per follower than Facebook or Twitter, according to Forrester.   

Forrester Instagram Stats on Brands

Source: Forrester

 To help you think about how you could use Instagram for your content and visual marketing needs, I am sharing five Instagram case studies of businesses that have increased their brand awareness and revenue by using immense creativity to capture more audience’s attention.

Instagram marketing for Business: 5 Stunning Case Studies Illustrate The Social Platforms Branding Power


Levi's instagram marketing case study

Levi’s is an iconic San Francisco denim clothing brand. Its jeans are the most known and emulated clothing in world. Levis has 359,729 followers on Instagram. Levis wanted to be at the forefront of customers’ minds and increase its brand awareness among audiences.

Levis ran a 9 day campaign in November; they showcased four photos of their customers who were dressed with unique denim fabric and shared photos of memorable times in beautiful outdoor spaces. These photos ads were aimed at 18-34 aged audiences in U.S.

Results were awesome, as Levi’s posts reached 7.4 million viewers who visit Instagram on a regular basis to get motivated by well-crafted images, and they saw a 24% lift in ad recall.

Director of digital Levis Julie Channing said, “Not only were we able to reach a large audience with our ads on Instagram, but the metrics clearly show we engaged with them in a memorable and authentic way. We’re pleased with these results.”


chobani case study on Instagram marketing

Chobani is founded by Hamdi Ulukaya in 2005, New York. They are unique in creating their appetizing and nutritive yogurt that is prepared with natural ingredients. The goal of Chobani was to change the outlook of people towards yogurt being great for any meal rather than only for breakfast.

Chobani ran a four week campaign in which they targeted females aged 18-49 in U.S. They posted images of quick breakfasts, a savory snack and indulgent dessert images that can be made with yogurt.

Chobani reached 4 million users in U.S., 22% lift in recall, 7% lift in people who used Chobani anytime in a day.

Jessica Lauria, Director of Brand Communications Chobani said “Instagram is a great platform for Chobani. It allows us to show how people actually use our product and inspires new ways to savor. This campaign showcased delicious creations and different times of day, extending our existing presence of real, beautiful imagery to new audiences and effectively changing people’s perceptions about enjoying Chobani throughout the day.”

Ben and Jerry’s

Ben & Jerry’s is an American ice-cream company founBen and Jerry's Instagram marketing case studyded in 1978. Ben & Jerry’s wanted to drive brand awareness for the creative and fun-loving brand and its new flavor launch: “Scotchy Scotch Scotch”.

Ben & Jerry’s , one of the first brands to join Instagram in 2011, ran an eight day campaign that included four photos of ice-cream in a cartoon, bucket and cone to tell its visual story. Photo ads were targeted to users among 18-35 age in the U.S. It managed the frequency of ads so that users were able to see Ben & Jerry’s ad only three times on average.

Ben & Jerry’s reached 9.8 million people in the U.S., saw 33% lift in ad recall and 17% more people became aware of its new flavor launch.

Mike Hayes, Digital Marketing Manager of Ben & Jerry’s said, “Since its launch, Instagram has provided us with an amazing platform to connect with our fans and tell our story visually. Ads on Instagram let us reach and engage with more fans about our flavors, fun and values.0

You Fresh Naturals

 You Fresh Naturals Instagram marketing case study You Fresh natural is a nut gourmet butter company that focuses on natural, gluten-free, and vegan products. It has 83,530 followers on Instagram. The goal of You fresh Natural was to create healthy treats for all kinds of palettes. It also wanted to increase brand awareness and conversion sales.

Jay, CEO of You Fresh Naturals, knew that an Instagram account was needed to achieve its goal. The company used hashtags, creative campaigns, Tagging Friends and Affiliate Selling with its Instagram friends.

The company earned $34,000 in one month, out of which $10,000 were earned only by affiliate selling. It made $7,827 in one week, found 1,980 new customers and made $1,290 per sale with Instagram.

CEO Jay Lawrence said, “Instagram is modern. The scroll function means it’s in your face. With Instagram, I’ll literarily get 20 comments in two minutes. It’s the best platform I’ve ever used to attract customers to my products. I knew Instagram comment selling would work. People love the impulsive side. If I put a post of an order for two jars, I would get a hundred comments in 40 minutes.”

ikea instagram marketing case study

One of the pioneers in the selling and designing of ready to assemble furniture and home accessories, Ikea was started 1943 by Ingvar Kamprad in Sweden. Ikea has its presence in more than 40 countries, and it owns more than 340 stores

Ikea wanted to target a huge customer base of people who are young and constantly on the move. In order to promote their new 2014 PS collections, Ikea teamed up with the Moscow based agency Instinct to create a unique campaign on Instagram. It created an account within Instagram to showcase its new 2014 PS collection. The Instagram account, ikea_ps_2014, functions just like a regular website. It has 12 image tabs displaying the different product categories, like a virtual catalog.

It included a call to action in its timeline to generate a pro-active feeling in its client base. The initial numbers are encouraging, with the account having gathered more than 12,000 followers since the promotion started in June.

As you can see from the examples above, each company had a goal in mind and a strategy for achieving it with Instagram. Make sure you clearly identify your goal and then develop the right visual marketing strategy to promote it.