Introduction to YouTube Marketing

Introduction to YouTube Marketing

YouTube is a video Social Networking site, and the 2nd most popular search site on the Internet after Google, who owns YouTube. YouTube video watching is a significant activity on the Internet, with over 1 billion visits to YourTube daily and over 100 million videos watched daily. And it’s easy for anyone who sees your video to rate it and share it with his Social Network.

How YouTube Works

YouTube’s theme is “Broadcast Yourself,” and as such encourages everyone to make and broadcast videos on everything imaginable. YouTube is owned and operated by Google, and leverages the search power of Google.

All YouTube videos are indexed by Google’s search and will appear in Google’s search results when you select Video in the search options on Google. Using YouTube is a great way to get listed in Google’s search results since Google gives YouTube videos priority in their search results.

YouTube videos can be viewed by anyone with access to the Web site. No user account or log-in is needed to search for or watch videos. Setting up a user account, on the other hand, allows you to upload videos, and also lets you customize your viewing with YouTube by subscribing to “channels” and giving feedback ratings on videos.

When you set up your own YouTube user account, many of the familiar functions of Social Networking are offered as options, such as sending a YouTube video link to a friend or contact, commenting on a video, and rating a video. You can also link to a YouTube video from your blog and include it in a post.

Using YouTube for Marketing

Videos on YouTube can be short and simple. For your marketing, decide on a goal for your YouTube activity. Some common themes include customer support, educational, product instructions, customer interviews, employee interviews, event videos, and professional produced videos.

Your YouTube videos need to have tags and descriptions associated with them for search in YouTube, so use your keywords and be sure to include them when you pload your video. Google’s search bots cannot index the media, only the text associated with the media, so adding tags is critical to your video being indexed.

Just like any Social Media, creating an account and only posting once (one Video) won’t have a great impact. Creating a series of videos, however, will result in increased search optimization and followers of your YouTube channel. Find a way to implement regular video production into your marketing effort to build an audience on YouTube and increase your ranking.

Video Production

For production, you can use a hand-held video camera. My favorite is the Kodak series, since they have an option for an accessory microphone, but any major brand that has a microphone input will produce good video. Good sound quality is important for video production and making your YouTube video easy to understand. If you have a story to tell, make some notes and rehearse them several times to make it sound more natural when you are reading from them.

If you find you’re better at ad-hoc video, keep a video camera with you for part to capture some of your daily activities. If you have a smartphone, use the built-in video camera to capture some short videos. Simple YouTube uploading from a YouTube app is usually a feature included with most smartphones.

Microsoft Windows Live Movie Maker and the Apple iMovie applications allow basic video editing and are a good place to start for editing your own video productions. Consider getting a professional video made if you decide to expand your marketing and want more complex stories told in your videos. The production quality on YouTube is improving and a good video production can be created for $1,000-$4,000 as a starting point. The higher the budget, the more you’ll get in scripting, production preparation, and concept development by a professional. But don’t let that stop you from doing something on your own, good audio quality and a steady camera can result in an excellent video.

Remember, it’s the message and content that’s important to viewers.

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