6 Tips On Social Media Marketing For Small Business

6-tips-on-social-media-marketing-for-small-businessAs a new business, it’s important to choose a marketing channel that offers the best results with the most prudent resources. Nowadays, more small businesses prefer social media marketing to other marketing channels, to help increase their brand’s reach, increase sales, and expand their professional network.

In order to know how social media can help promote your business while saving you valuable time and resources, we’ve compiled six tips on social media marketing for small businesses.

Here are 6 Tips on Social Media Marketing for Small Businesses

Tip #1: Use social media marketing to sell your products and services

Before major social media networks made the foray into e-commerce, the selling relationship for businesses looked like this: listen, help solve problems, and make the sale. With the rise of social selling, the opportunity to connect with potential customers during the research phase got much easier with social media monitoring and social media engagement tactics. These tactics changed the game for social media marketing for small business.

Tip #2: Large networks like Twitter can improve your customer relationships

With 72% of people more likely to make a future purchase from a small business after they interact with them on Twitter, there’s no reason for companies not to be on Twitter. The key to finding success on social media is to be on the social network your customers are on—and with over 200 million active users, there’s a high chance many of your customers are on Twitter. Twitter can help your business build relationships with customers, and connect you with the businesses and communities you are interested in. Using features like advanced Twitter search and Twitter lists, building and improving customer relationships online is manageable even with a small team.

Tip #3: Social media marketing can drastically increase your reach

Facebook and Twitter advertising have made it possible for companies to increase their reach through targeted ads and sponsored messaging. Social media marketing provides businesses with an opportunity to reach customers across the world—as opposed to a more traditional advertising medium such as a billboard, which is only visible to people on a particular route in a single city.

Tip #4: A LinkedIn business page can expand your professional network

One of the most important social networks, where all businesses, big or small, should have a presence, is LinkedIn. LinkedIn allows businesses to provide authenticity and credibility of their brand through a business page that houses information covering the bases of who, what, and where of your business. It also allows small businesses to be in a space where professionals, potential investors, and customers are on. A LinkedIn company page is also a free marketing tool and if used correctly, can be an highly effective one.

Tip #5: Facebook Page can improve your business’s customer support

Providing customer support can be expensive and time-consuming. But, with social media networks like Facebook, you are provided with an outlet to effectively solve customer problems. With the availability to post on your Facebook wall or send private messages, customers can connect directly to companies if and when they have a problem or feedback.

Tip #6: Use your social media presence to manage your brand’s online reputation

Trust is an important element in obtaining customer loyalty, and one of the best ways to gain this trust is giving people easy online access to information about your company. Neglecting your social media presence is one way of losing the opportunity to gain new customers or nurture current relationships. Gain the trust of your current and potential customers by creating social media profiles like a LinkedIn company page, Facebook business Page, Twitter profile, or an Instagram account. This puts a voice (and a face) to your company, which will give people more incentive to trust your brand.

https://blog.hootsuite.com/social-media-marketing-for-small-business/

Where Time Gets Lost at Work (And How to Get It Back)

wheretimegetslostatwork

We’ve all been there: heads down on an important project, cranking away, and then  woosh. You fly into a meeting. And then woosh, you fly into another meeting. Your stomach grumbles. It’s lunchtime. You decide to work at your desk so you can keep cranking on that project. But then ping, there’s a message from your manager. You have to drop everything and help put out a (digital) fire. By the time you get back to your important project, it’s 6 p.m. and everyone is packing up to go home.

What the heck happened to the day?!?

If you believe in the supernatural, you might be tempted to think that a Bermuda Triangle-esque time warp has opened up in your office, and you’ve been unwillingly sucked into its swirling vortex of temporal confusion.

But for a more scientific answer to the question, the team at Scoro has got you covered. Their infographic highlights some of the workday’s biggest time-wasters, along with suggestions for how you can avoid them.

Where_time_gets_lost_at_work.png

https://blog.hubspot.com/marketing/why-how-where-our-time-gets-lost-at-work-infographic

How to Promote Yourself on Facebook

Facebook Ad Tips For Photographers

Although there is no guarantee that paying for Facebook ads will boost your photography business, it can be a powerful promotional tool as it gives you so many options.

If you are paying good money to advertise on Facebook, though, it’s important that the adverts work hard for you.

Here’s a brief guide to the essentials of setting up a Facebook ad for a wedding business (the principles apply to other genres too, though it maybe harder to specify such exact targeting).

1) What Do You Want to Achieve?

facebook 1

Once you click to create a new Facebook ad, you are given a range of options.

While I could set up an ad to get more Likes for my wedding photography Facebook page, I actually want to get more people to visit my website, so I select ‘Send people etc etc.’ It’s worth checking out the other options on this page as there are some powerful marketing tools.

Click ‘Help: Choosing an Objective’ if you are unsure.

2) Supply Website Details

facebook 2

Then it’s just a question of entering your website address. Be very careful of any typos or spelling mistakes, as the ad campaign will totally backfire if people can’t reach your site.

A good tip is to load your site’s home page (or other relevant page) and then copy and paste the address from the top web browser window, rather than manually typing it in.

3) Set the Region

facebook 3

This done, choose the geographical area you want to target. Choosing a whole country is a very grapeshot approach – and as a photographer in the south west, I might not want a booking in northern Scotland – so it pays to be specific.

This is also a good way to target affluent areas. Next, set the age of your target market, their gender, and interests. I’ve chosen women.

At the risk of stereotyping, it tends to be potential brides who respond more emotionally to wedding ads, though there are plenty of same sex couples need photographers, too! Common sense suggests I should choose ‘engaged’ as a relationship status, rather than already married.

4) Interests, Behaviours and Budget

facebook 4

For Interests, I’ve also chosen relevant topics and I have tried to target the ad at Mobile Device Users.

More and more people are seeing Facebook ads on smartphones or tablets and since I am mainly asking them to check out my website, there is a good chance they’ll click through (people are generally less confident about making payments on mobile devices, though this is changing).

Then, I specify how long I want the ad to run for, and how much I want to spend.

5) Text and picture

facebook 5

Now for the fun bit. You’re limited in how much you can write, so keep the headline and body text punchy and enticing – sell the benefits of what you offer, rather than just describing it.

Emphasise a unique selling point (in this case, last minute bookings) and choose a strong image that will also work on smaller and mobile-device screens. I select ‘Learn More’ as the call to action button, to get people to visit my site. Then review the ad and bingo!

https://www.learningwithexperts.com/photography/blog/how-to-promote-yourself-on-facebook

6 Ways To Market Yourself Better With Instagram

Market Tips For Instagram

If you think you know all about Instagram – that it is just a way for hipsters to swap heavily processed snapshots of their cappuccino – then think again. Because it’s purely based around images, Instagram has become one of the most effective social media vehicles for photographers; unlike Facebook, you’re not competing with silly memes or news stories, or all the general chit chat and background noise you get on Twitter. It takes a while to learn how to use Instagram effectively though, so here are some tips to ensure you make the most of the big I…

1) Be There and Don’t Be Square

Par6997812
Instagram have made its name with distinctive 640×640 square images, but you can now post images in other formats too. This is particularly good news if you want to post a landscape image, as you won’t have to crop bits off, and it also makes posting video a lot easier. Indeed, posting video that wasn’t recorded with Instagram apps used to be a real headache; given the growing importance of video in advertising, this change was probably inevitable. So if the square format restriction put you off in the past, you now have more flexibility.

2) Upload Your Best Images Regularly

tumblr_npbzuaxgII1upqzato1_1280

A neglected Instagram feed will put followers off, so as with your other social media properties or indeed your website, you need to keep it populated with good images. Think of yourself as a curator of your best work, rather than regarding Instagram updating as a chore. It’s essential if you want to build any kind of following.

3) Be Consistent

instagram_android

Again, as with Facebook, if you are using Instagram for business, don’t mix messages. It’s going to look weird if you are regularly posting serious documentary or travel images, and then start posting goofy selfies or trivia/smut. Or if you start posting heavy human-rights stories when you are known as a wedding or pet photographer….

4) Keep Your Personal Information Updated

818c9442ca99c391_shutterstock_182593865.xxxlarge_2x

It is particularly important you do this with your contact details, and they should include details of your website and Facebook and Twitter pages. It’s all very well generating lovely images and having a great looking Instagram feed, but it will all come to naught if potential clients can’t hook up with you.

5) Don’t Forget Captions

instagram-iphone-app-1920

A picture may be worth a thousand words, but it can be worth even more if you provide an illuminating or entertaining caption. You can use hashtags in your write-ups to attract people who are interested in similar things (eg weddings) or people in your area. Words and pictures work very well as a package.

6) Make It Easy to Share Your Images

Instagram-Update
Don’t get too obsessed about protecting your images or making them hard to copy. You want people to share your images, and start talking about you. If you are that worried, make images small to begin with, so they can’t be used at any decent size, or watermark them, but try and do this subtly. Heavy-handed watermarking can put potential clients off.

https://www.learningwithexperts.com/photography/blog/6-ways-to-market-yourself-better-with-instagram