8 Unconventional Social Media Marketing Tips

let's jump start social

If your social media marketing efforts aren’t getting the return you were hoping for, don’t give up just yet. This doesn’t mean that it won’t work for your brand altogether and it may just be time to mix things up a bit.

Let me guess…you’re posting frequently, sharing really interesting content that you thought would get your audience buzzing, but engagement just isn’t that great?

Sometimes playing it by the book doesn’t quite cut it in the world of social media and the nature of it means that customers often expect a more personal touch than within the general marketing realm.

Once you have discovered what works best for your brand and what pushes your audience’s buttons, social media marketing can be an extremely valuable tool for building your brand awareness, creating a loyal customer base and increasing profits; so it’s worth doing well and formulating an effective strategy.

Here are a few slightly unconventional social media marketing tips that could work for you.

1) Thank Your Followers

Manners cost nothing and people are naturally drawn to those who have a polite and friendly manner about them, so what’s stopping you from exhibiting this on social media?

An auto-generated thank you message is fine if you would just like to thank people for following your account, but if they are engaging with or sharing your content with their network, it’s important that they get a human response from you.

You can personalise your interactions by looking at their profile and complimenting/commenting on something they shared; or alternatively asking them for their own thoughts on the content that they engaged with.

https://twitter.com/UndercoverRec/status/646661933857406976

2) Get to Know Your Customers

Your customers are the ones who keep your business flourishing, by buying your product and recommending it to others, so it’s important that you show them that you value them by getting to know them.

Make a point of recognising your most engaged and loyal followers and making the effort to get to know them a bit better. Treat them like your friends, by interacting with their posts and making conversation with them regularly. By connecting with your customers on a more personal level, they are more likely to form a loyalty with the brand and become an ambassador for your brand.

3) Join Hashtag Trends

There are a number of weekly hashtag trends which provide you with the perfect opportunity to expand your reach and brand awareness. By posting content on one of these hashtags it will make your update visible to everyone who browses the related results and will encourage engagement from users who may not necessarily have had contact with your company before.

Some of the popular trends are #MondayMotivation, #TravelTuesday, #WisdomWednesday and #FridayFeeling. Stumbled across a quote that’s bound to get people rearing to go on a Monday morning or a funny post that’s sure to get people excited for the weekend? Get sharing them on the hashtags!

The same goes for keeping up to date with current events and getting involved in conversation about popular topics. Try to keep things positive and uplifting, as people are more likely to follow an account if they have something encouraging or optimistic to say.

4) Get Visual

Images speak a thousand words and updates that include an image generally receive a much higher level of engagement than purely text, so get visual wherever possible! These images can original images that you have taken/created, such as photographs of your products, eye-catching graphics or photos of your team at work; or alternatively they can be images sourced from elsewhere.  Funny memes or GIFs always work really well and are likely to get shared. Just make sure whatever you share is high quality as you don’t want it to look sloppy.

5) Stand Out

Don’t blend into the crowd and allow yourself to go unnoticed. Quirky content will catch people’s attention and make them remember you! So as long as it is in keeping with your brand image,  you shouldn’t be afraid of sounding a little silly, as humour and personality is something that a lot of people value and look for from a brand when they decide to follow them on social media. Funny or unusual content is also more likely to be shared by other users, so get them laughing!

6) Encourage User Generated Content

User generated content is a really effective method for expanding your brand awareness, as each time somebody shares content related to your brand it exposes you to their personal network. It can also build a sense of community as gives followers a sense of involvement in the brand themselves when they work as a brand ambassador on social media. You can develop brand-specific hashtags for your fans to share their content on, collecting it all in one place and making it easier to browse through. Sharing some of the best posts shared by your followers or launching a competition are great ways to get people involved and make them feel valued.

7) Broaden Your Facebook Reach By Narrowing It

Recent changes to the Facebook algorithm means that many brands have found that their organic reach has dropped below 10%; however you can achieve a slightly broader reach by targeting your post according to gender, age, location, etc. You can target your posts by clicking the targeting icon next to the location tool at the bottom of the posting box on your business page.

targeting-fb

8) Post Before or After the Hour:

There’s a lot to learn from your own social media use. Think about when you browse social media the most. If it’s when you’re on the move, you’re not alone. By posting either a couple of minutes before or after the clock strikes the hour, it is a clever way of catching people when they are on their way to or from a meeting or appointment, as this is a common time for people to check social media. Clever eh?

Posting updates during the lunch hour and evening are also good times to catch users.

http://linkhumans.com/blog/unconventional-social-media-marketing-tips

Recipe of a Winning Website

webdesign

An attractive design with an eye-catching theme matching the essence of a brand, head-turning headlines, big and bold images that become a major attention seeker – these are all the attributes that make a web design beautiful and a complete stunner.

But are these the only elements that matter? What about the nitty gritty parts of a website design that make it user-friendly? Will it create the hook for visitors and aid in conversions? What about the role of functionality?

They are, in actual, what makes a design beautiful in a glimpse. As a visitor goes further, what will really matter the most is the website’s functionality, the helpful navigation menu that will get him through, solid calls-to-action that will convert and various indicators that ensures security and trust. These stand as relevant answers to the questions asked above.

A stunning design could be an add-on to all of those mentioned above but never a primary concern. To ensure that all the web designers and entrepreneurs are on the same page regarding such essentials of design that makes it last longer than ever, we have gathered a list of 10 elements.

The infographic below clearly explains all the important elements that surround a quality design, what they mean, how they drive conversions, and why ignoring them could be a menace to your overall design. So take a look at this information-rich infographic below, make notes from them, understand them and implement them in your next website designing endeavors to rather make it a winning website that stands out – not because of its beauty but largely because of its functionality.

winning website

http://www.dubaimonsters.ae/blog/infographics/recipe-of-a-winning-website/

How to Market Your Business to Each Age Group on Social Media

Do you want to target a specific age group with your social media marketing strategy? Want to know where each generation is more likely to “hang out”?

WebPageFX share their tips for marketing to specific age groups in this infographic.

how-to-market-your-business-to-each-age-group-on-social-mediahttps://blog.red-website-design.co.uk/2016/10/31/how-to-market-your-business-to-each-age-group-on-social-media-infographic/

How to Find the Best Hashtags and Increase Your Social Media Reach

Do you add hashtags to your social media posts? Want to know how to find better ones that can help you reach more people?

For the social media newbies out there it’s essential to include hashtags on your social media posts. They will enable them to be seen by a wider audience, those who might not already be following you. But how do you find hashtags that aren’t spammy and can actually help you?

Salesforce share their tips in the infographic below.

How to Find the Best Hashtags and Increase Your Social Media Reachhttps://blog.red-website-design.co.uk/2015/12/21/how-to-find-the-best-hashtags-and-increase-your-social-media-reach/