The Anatomy of a Perfect Blog Post

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Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn’t worth it. Considering our audiences have access to countless other articles, it’s unlikely that they’d settle for a half-baked attempt.

We get it, though: It can be difficult to keep track of all the right blog components when you’ve got a full plate of projects. There’s a lot to remember when crafting a solid blog post … which means there’s also a lot to forget.

To help you stay organized, check out the following infographic from iSpionage. This visual guide points out all the elements of an excellent blog post, making it a great source to reference next time you’re writing a piece.

Anatomy of a Blog Post

http://blog.hubspot.com/marketing/anatomy-perfect-blog-post

Starting a New Business? Here’s 9 Top Ways to Find New Customers Online

CartoonBusinessManSo you’re taking the plunge and starting a new business, but you’re not experienced at marketing so need help gaining customers?

Naturally we would suggest that creating a new website should be your first step towards building your online presence, but if you’ve already got that far what else can you do to generate sufficient leads?

The team and Find New Customers share their top 9 tips in this infographic.

Starting a New Business Here’s 9 Top Ways to Find New Customers Online

https://blog.red-website-design.co.uk/2016/05/03/starting-a-new-business-heres-9-top-ways-to-find-new-customers-online/

How Internet Behavior is Changing Around the World

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Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers.

But these changes aren’t happening at the same rate everywhere in the world. In Iceland, Monaco, and Ukraine, the majority of internet users are using desktop to surf the web. On the other end of the spectrum, most internet users in many Southeast Asian countries are relying on their mobile devices for internet.

Which devices are folks using to search the internet around the world? What do social sharing behaviors look like by device? What are some notable global social media trends?

To help us understand how internet behavior has been shifting on a global scale in the past year, the folks at AddThis looked at more than one trillion global pageviews from more than two billion internet users around the world. They used that data to create the infographic below. Check it out.

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http://blog.hubspot.com/marketing/internet-behavior-changes

8 Words That Will Increase Engagement on Your Social Media & Blog Posts

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Are you looking for ways to increase engagement on your social media and blog posts? Want to know the words that are proven to dramatically increase social shares and comments?

Whether you’re writing a headline to share on social media, or a call to action to finish off a blog post, the words you use could mean the difference between success and failure.

In our infographic below we look at 8 trigger words that can be used in your social media and blog content to convince followers and readers to take your desired course of action.

8 Words That Will Increase Engagement on Your Social Media & Blog Posts

https://blog.red-website-design.co.uk/2016/05/17/8-words-that-will-increase-engagement-on-your-social-media-blog-posts/

How to Effectively Promote Your Service on the Internet

Effectively-Promote-Your-Service-on-the-InternetWell, making a decision and establishing a business is just the very beginning of a long entrepreneurial journey. It doesn’t happen overnight. You have to plan, and you have to start promoting it the right way. And, in fact, at the moment, digital marketing is “the best”.

Do you want your business to reap effectively the benefits digital marketing has in store for you? Get to know the effective ways to promote your service on the internet.

Write an Article or Blog

Today, consumers are very smart, and they require something more than just advertisements and promotions. They are looking forward to easy-to-read, well-researched and informative content which enables them to make buying decisions pretty effectively. Well, who can give them advice better than yourself – an industry leader?

Create blog posts and articles which exhibit your knowledge and expertise at the same time assisting customers to overcome various issues. Such content will quickly bring you and of course, your brand to the limelight. Consequently, consumers will think of your brand the very next time they require your type of products or services.

Build and Manage a Positive Reputation Online

Survey shows that nearly two-thirds of consumers tend to sway either way because of online reviews. So, think of circulating several positive comments and reviews online that can generate traffic to your site.

But, don’t forget that reviews should be honest because readers can easily find the fake ones. Therefore, work on the weaker points of your products/services and then call in influential bloggers who are willing to try them free of cost. Provided they enjoy the experience delivered by you; you can request them to write & post reviews. Later, circulate these reviews through social media sites or press releases.

Draft a Case Study

Case studies can certainly increase brand awareness as well as show how exactly your brand is capable of delivering quality results to customers. Make sure you don’t make the case study appear too promotional. You just state the facts and allow your customers actually to do the talking instead via quotes exclaiming the professional element of your brand.

As soon as your case study gets ready, feature it notably on your website, send to your mailing lists & post about it on your social media accounts.

Use Social Media More

Social media provides a broad range of channels which promises you a much wider reach compared to any traditional form of advertising.

What exactly makes these platforms valuable is that it is possible for you to set your campaigns in a way that they reach a majority of your target audience. Also, you can engage both your existing & prospective clients via your forums, groups, or pages.

Create a Video

There is no arguing the fact ‘Seeing is believing’; so, it is a wise idea to treat your target consumers to a comprehensive and engaging video which showcases your brand rather than boring them with text and frustrating them with too many ads.

Besides entertaining your audience, videos could be worth a thousand ads. But make sure you create a great video that is capable of engaging your audience and it truly benefits them.

Needless to say, these techniques mentioned above will surely help you in reaching out to more consumers without breaking your bank or propelling your marketing team too far.

http://www.virtualsocialmedia.com/effectively-promote-service-internet/

How to Create Blog Content That’s 10 Times Better Than Your Competitors

CreateBlogContent10TimesBetterDo you want your blog to perform better against your competitors? Want to know how to rank higher on Google and generate more social shares?

Siege Media share their 17 tips for higher performing blog posts in the infographic below.

How to Create Blog Content That’s 10 Times Better Than Your Competitorshttps://blog.red-website-design.co.uk/category/content-marketing/

The Benefits of Business Blogs for Marketing

Why you should use blogging as a marketing tactic.

1) It Helps Drive Traffic to Your Website.

Raise your hand if you want more website visitors. Yeah, me too. Now think about the ways people find your website:
  • They could type your name right in to their browser, but that’s an audience you already have. They know who you are, you’re on their radar, and that doesn’t help you get more traffic on top of what you’re already getting.
  • You could pay for traffic by buying an email list (don’t you dare!), blasting them, and hoping some people open and click through on the emails. But that’s expensive and, you know, illegal.
  • You could pay for traffic by placing tons of paid ads, which isn’t illegal, but still quite expensive. And the second you run out of money, your traffic stops coming, too.
So, how can you drive any traffic? In short: blogging, social media, and search engines. Here’s how it works. Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right? (How often can you really update your About Us page, you know?) Well, blogging helps solve both of those problems. Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search. We’ll get into more of the benefits of blogging on your SEO a bit later, but it’s also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface.
Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.
Blog content also helps keep your social media presence going — instead of asking your social media manager to come up with brand new original content for social media (or creating that content yourself), your blog can serve as that repository of content. You’re strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. Quite a symbiotic relationship, if I do say so myself. So, the first benefit of blogging? It helps drive new traffic to your website and works closely with search engines and social media to do that.  
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2) It Helps Convert that Traffic into Leads.

Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads. Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple: Just add a lead-generating call-to-action to every blog post. Often, these calls-to-action lead to things like free ebooks, free whitepapers, free fact sheets, free webinars, free trials … basically, any content asset for which someone would be willing to exchange their information. To be super clear for anyone unfamiliar with how traffic-to-lead conversions work, it’s as simple as this:  
  • Visitor comes to website
  • Visitor sees call-to-action for a free offer
  • Visitor clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their information
  • Visitor fills out form, submits information, and receives the free offer
  If you scroll down in this blog post, you’ll see a call-to-action button. In fact, 99.9% of the blog posts we publish have call-to-action buttons … and yours should, too. That is how you turn that traffic coming to your blog into leads for your sales team.
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Note: Not every reader of your blog will become a lead. That’s okay. No one converts 100% of the people who read their blog into leads. Just get blogging, put calls-to-action on every blog post, set a visitor-to-lead conversion rate benchmark for yourself, and strive to improve that each month.  

3) It Helps Establish Authority.

The best business blogs answer common questions their leads and customers have. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes. This is a particularly handy tool for Sales and Service professionals. Can you imagine the impact of sending an educational blog post you wrote to clear things up for a confused customer? Or how many more deals a salesperson could close if their leads discovered blog content written by their salesperson? “Establishing authority” is a fluffy metric — certainly not as concrete as traffic and leads, but it’s pretty powerful stuff. And if you need to tie the impact of blogging to a less fluffy metric, consider measuring it the same way you measure sales enablement. Because at the end of the day, that’s what many of your blog posts are. Think about the sales enablement opportunities blogging presents:  
  • If prospects find answers to their common questions via blog posts written by people at your company, they’re much more likely to come into the sales process trusting what you have to say because you’ve helped them in the past — even before they were interested in purchasing anything from you.
  • Prospects that have been reading your blog posts will typically enter the sales process more educated on your place in the market, your industry, and what you have to offer. That makes for a far more productive sales conversation than one held between two relative strangers.
  • Salespeople who encounter specific questions that require in-depth explanation or a documented answer can pull from an archive of blog posts. Not only do these blog posts help move the sales process along more swiftly than if a sales rep had to create the assets from scratch, but the salesperson is further positioned as a helpful resource to their prospect.
 

 

4) It Drives Long-Term Results.

You know what would be cool? If any of the following things helped you drive site traffic and generate new leads:
  • Trip to Hawaii
  • Going to the gym
  • Sleeping
Good news, though! That’s what blogging does — largely through search engines. Here’s what I mean: Let’s say you sit down for an hour and write and publish a blog post today. Let’s say that blog post gets you 100 views and 10 leads. You get another 50 views and 5 leads tomorrow as a few more people find it on social media and some of your subscribers get caught up on their email and RSS. But after a couple days, most of the fanfare from that post dies down and you’ve netted 150 views and 15 leads. It’s not done. That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post. So while it may feel like day one or bust, in reality, blogging acts more like this:
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So while you’re hitting your snooze alarm, surfing in Hawaii, and pumping iron, you’re also driving traffic and leads. The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future. In fact, about 70% of the traffic each month on this very blog comes from posts that weren’t published in the current month. They come from old posts. Same goes for the leads generated in a current month — about 90% of the leads we generate every month come from blog posts that were published in previous months. Sometimes years ago. We call these types of blog posts “compounding” posts. Not every blog post will fit into this category, but the more evergreen blog posts you write, the more likely it is that you’ll land on one of those compounding blog posts. In our own research, we’ve found that about 1 in every 10 blog posts end up being compounding blog posts.
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To me (and hopefully to you), this demonstrates the scalability of business blogging. While you might not see immediate results, over time, you’ll be able to count on a predictable amount of traffic and leads for your business without any additional resource investment — the work to generate that traffic and those leads is already done.

Secondary Benefits of Business Blogging

There are other reasons businesses might want to blog, but I think they’re smaller and stray from the core benefits of blogging. For instance, I love to use our blog to test out big campaigns on the cheap — before we invest a lot of money and time into their creation. I also love to use our blog to help understand our persona better. And while this shouldn’t be their primary use, blogs also become great outlets through with marketers can communicate other PR-type important information — things like product releases or event information. It’s certainly easier to get attention for more company-focused initiatives if you’ve built up your own audience on your own property, as opposed to pitching your story to journalists and hoping one of them bites. These are all great side effects or uses of a business blog, but they’re secondary benefits to me. If you’re looking to start a business blog or get more investment for one you’ve already started, the reasons above are a great place to start arguing your case. http://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht