10 Instagram Strategies for Creative Marketers

10 Instagram Strategies for Creative Marketers

Instagram has seen incredible growth since it was acquired by Facebook in 2012 — in fact it’s grown by 400 percent! That’s why for marketers, it can be an extremely helpful tool. 

Why Instagram?

First, Instagram is easy to use, which is a big plus. Also, it’s not (yet) as ad-driven as Facebook, making it a friendlier option for those who prefer to spend marketing funds elsewhere. Since Instagram is visual, capturing someone’s attention on Instagram is much easier than on Facebook. Plus, the meaty part of this, is that it drives 58 times more engagement per follower than Facebook, and 120 times more than Twitter. That’s significant to anyone who likes numbers!

Creative Instagram strategies

By its very nature, Instagram leaves lots of room for creativity. But, if you’re planning to use the network as a marketing channel, it’s best to put some strategy in place before leaping into the fray. Beyond the obvious items like having a solid bio with your URL, a great profile photo and connecting your account to Facebook, I’ve pulled together several ideas worth considering.

 
  1. Choose a theme for your posts — That is, develop a plan for what kinds of things you’ll post. By implementing this type of strategy, you’ll have a more targeted account rather than one that’s all over the place. Stick with your theme, which may be based around your core message, or related to a topic that you’re promoting. It also might have a color. Whatever you choose, let your followers (and potential followers) know right up front what they can expect.
  2. Your Instagram bio — While it’s obvious that you have to have one, it’s a good idea to steer clear of your standard out-of-the-box bio. Choose messaging that sets yourself up as an expert and drives attention to whatever you’re promoting, and that ultimately can help drive traffic back to your site.
  3. Your website — Make sure your site is optimized for mobile browsing since the large majority of Instagram users are on mobile devices. And, your URL should be in your bio, but it should also appear on every post, both as a watermark and either in the description or comments!
  4. Simple, meaningful images — The average person gets distracted in 8 seconds, so it’s important to grab your audience quickly with clear, meaningful images that don’t require a lot of thought. They should be interesting, inviting and simple. Since most users are mobile, there are some screen limitations, so text-heavy images are not ideal.
  5. Posting frequency — The more you post, the faster you’ll grow. Some of the biggest accounts post 4 to 10 times every day. That may be out of reach for you, but, at minimum aim for once a day.
  6. Hashtags — While hashtags are recommended on Twitter, they’re practically a hard requirement of Instagram. And the more the better. 11 hashtags per post seems to be the magic number, although you can have as many as 30! And not all of them have to be included in the photo description, but work well in the comments section too!
  7. @Mentions — Tagging another Instagram user who is authentically connected to your post is the perfect way to use this feature. (Simply use @ + their username to tag them in your post.) Don’t use this to tag random people or Instagram will flag and/or deactivate your account, but if the person is truly connected, it’s a great feature!
  8. Location sharing  Just like @mentions, turning on your location is a great way to boost engagement.
  9. Great photos — Having great photos is so integral to Instagram that it’s almost an afterthought to mention. Your own photos may work for some components, but if you’re sticking with a theme, consider using stock images, whether from a paid subscription-based site or royalty-free Creative Commons Zero licensed images — like those from Librestock.com.
  10. Customized images — After you’ve found images that work for you, you’ll want to customize them with something to make the image your own. Perhaps a product title, a quote from someone famous, a simple product review or even a teaser/promo for an announcement. Regardless of how you customize it, be sure to include your logo and/or URL so that, should your image find its way out of Instagram and into the wilds of the internet, your fans can find you easily.

Instagram is a great place to be for anyone looking to market anything. It’s a spectacular tool for reaching new audiences and new demographics. Plus, there is room for so much creative thinking, that it’s almost certainly worth your while to give Instagram a shot. With a little strategy and some great photos, you’ll see what it can do to boost your marketing efforts.

https://www.entrepreneur.com/article/285997

Christmas is Coming! 7 Fantastic Ideas for Festive Social Media Posts

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So Christmas is just around the corner, it’s time to get into the festive spirit, and that includes your social media strategy.

MDG Advertising share 7 ideas for festive social media posts in this infographic.

christmas-is-coming-7-fantastic-ideas-for-festive-social-media-postshttps://blog.red-website-design.co.uk/2016/11/18/christmas-is-coming-7-fantastic-ideas-for-festive-social-media-posts-infographic/

8 Unconventional Social Media Marketing Tips

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If your social media marketing efforts aren’t getting the return you were hoping for, don’t give up just yet. This doesn’t mean that it won’t work for your brand altogether and it may just be time to mix things up a bit.

Let me guess…you’re posting frequently, sharing really interesting content that you thought would get your audience buzzing, but engagement just isn’t that great?

Sometimes playing it by the book doesn’t quite cut it in the world of social media and the nature of it means that customers often expect a more personal touch than within the general marketing realm.

Once you have discovered what works best for your brand and what pushes your audience’s buttons, social media marketing can be an extremely valuable tool for building your brand awareness, creating a loyal customer base and increasing profits; so it’s worth doing well and formulating an effective strategy.

Here are a few slightly unconventional social media marketing tips that could work for you.

1) Thank Your Followers

Manners cost nothing and people are naturally drawn to those who have a polite and friendly manner about them, so what’s stopping you from exhibiting this on social media?

An auto-generated thank you message is fine if you would just like to thank people for following your account, but if they are engaging with or sharing your content with their network, it’s important that they get a human response from you.

You can personalise your interactions by looking at their profile and complimenting/commenting on something they shared; or alternatively asking them for their own thoughts on the content that they engaged with.

https://twitter.com/UndercoverRec/status/646661933857406976

2) Get to Know Your Customers

Your customers are the ones who keep your business flourishing, by buying your product and recommending it to others, so it’s important that you show them that you value them by getting to know them.

Make a point of recognising your most engaged and loyal followers and making the effort to get to know them a bit better. Treat them like your friends, by interacting with their posts and making conversation with them regularly. By connecting with your customers on a more personal level, they are more likely to form a loyalty with the brand and become an ambassador for your brand.

3) Join Hashtag Trends

There are a number of weekly hashtag trends which provide you with the perfect opportunity to expand your reach and brand awareness. By posting content on one of these hashtags it will make your update visible to everyone who browses the related results and will encourage engagement from users who may not necessarily have had contact with your company before.

Some of the popular trends are #MondayMotivation, #TravelTuesday, #WisdomWednesday and #FridayFeeling. Stumbled across a quote that’s bound to get people rearing to go on a Monday morning or a funny post that’s sure to get people excited for the weekend? Get sharing them on the hashtags!

The same goes for keeping up to date with current events and getting involved in conversation about popular topics. Try to keep things positive and uplifting, as people are more likely to follow an account if they have something encouraging or optimistic to say.

4) Get Visual

Images speak a thousand words and updates that include an image generally receive a much higher level of engagement than purely text, so get visual wherever possible! These images can original images that you have taken/created, such as photographs of your products, eye-catching graphics or photos of your team at work; or alternatively they can be images sourced from elsewhere.  Funny memes or GIFs always work really well and are likely to get shared. Just make sure whatever you share is high quality as you don’t want it to look sloppy.

5) Stand Out

Don’t blend into the crowd and allow yourself to go unnoticed. Quirky content will catch people’s attention and make them remember you! So as long as it is in keeping with your brand image,  you shouldn’t be afraid of sounding a little silly, as humour and personality is something that a lot of people value and look for from a brand when they decide to follow them on social media. Funny or unusual content is also more likely to be shared by other users, so get them laughing!

6) Encourage User Generated Content

User generated content is a really effective method for expanding your brand awareness, as each time somebody shares content related to your brand it exposes you to their personal network. It can also build a sense of community as gives followers a sense of involvement in the brand themselves when they work as a brand ambassador on social media. You can develop brand-specific hashtags for your fans to share their content on, collecting it all in one place and making it easier to browse through. Sharing some of the best posts shared by your followers or launching a competition are great ways to get people involved and make them feel valued.

7) Broaden Your Facebook Reach By Narrowing It

Recent changes to the Facebook algorithm means that many brands have found that their organic reach has dropped below 10%; however you can achieve a slightly broader reach by targeting your post according to gender, age, location, etc. You can target your posts by clicking the targeting icon next to the location tool at the bottom of the posting box on your business page.

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8) Post Before or After the Hour:

There’s a lot to learn from your own social media use. Think about when you browse social media the most. If it’s when you’re on the move, you’re not alone. By posting either a couple of minutes before or after the clock strikes the hour, it is a clever way of catching people when they are on their way to or from a meeting or appointment, as this is a common time for people to check social media. Clever eh?

Posting updates during the lunch hour and evening are also good times to catch users.

http://linkhumans.com/blog/unconventional-social-media-marketing-tips

Recipe of a Winning Website

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An attractive design with an eye-catching theme matching the essence of a brand, head-turning headlines, big and bold images that become a major attention seeker – these are all the attributes that make a web design beautiful and a complete stunner.

But are these the only elements that matter? What about the nitty gritty parts of a website design that make it user-friendly? Will it create the hook for visitors and aid in conversions? What about the role of functionality?

They are, in actual, what makes a design beautiful in a glimpse. As a visitor goes further, what will really matter the most is the website’s functionality, the helpful navigation menu that will get him through, solid calls-to-action that will convert and various indicators that ensures security and trust. These stand as relevant answers to the questions asked above.

A stunning design could be an add-on to all of those mentioned above but never a primary concern. To ensure that all the web designers and entrepreneurs are on the same page regarding such essentials of design that makes it last longer than ever, we have gathered a list of 10 elements.

The infographic below clearly explains all the important elements that surround a quality design, what they mean, how they drive conversions, and why ignoring them could be a menace to your overall design. So take a look at this information-rich infographic below, make notes from them, understand them and implement them in your next website designing endeavors to rather make it a winning website that stands out – not because of its beauty but largely because of its functionality.

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http://www.dubaimonsters.ae/blog/infographics/recipe-of-a-winning-website/

How to Market Your Business to Each Age Group on Social Media

Do you want to target a specific age group with your social media marketing strategy? Want to know where each generation is more likely to “hang out”?

WebPageFX share their tips for marketing to specific age groups in this infographic.

how-to-market-your-business-to-each-age-group-on-social-mediahttps://blog.red-website-design.co.uk/2016/10/31/how-to-market-your-business-to-each-age-group-on-social-media-infographic/

How to Find the Best Hashtags and Increase Your Social Media Reach

Do you add hashtags to your social media posts? Want to know how to find better ones that can help you reach more people?

For the social media newbies out there it’s essential to include hashtags on your social media posts. They will enable them to be seen by a wider audience, those who might not already be following you. But how do you find hashtags that aren’t spammy and can actually help you?

Salesforce share their tips in the infographic below.

How to Find the Best Hashtags and Increase Your Social Media Reachhttps://blog.red-website-design.co.uk/2015/12/21/how-to-find-the-best-hashtags-and-increase-your-social-media-reach/

6 Tips On Social Media Marketing For Small Business

6-tips-on-social-media-marketing-for-small-businessAs a new business, it’s important to choose a marketing channel that offers the best results with the most prudent resources. Nowadays, more small businesses prefer social media marketing to other marketing channels, to help increase their brand’s reach, increase sales, and expand their professional network.

In order to know how social media can help promote your business while saving you valuable time and resources, we’ve compiled six tips on social media marketing for small businesses.

Here are 6 Tips on Social Media Marketing for Small Businesses

Tip #1: Use social media marketing to sell your products and services

Before major social media networks made the foray into e-commerce, the selling relationship for businesses looked like this: listen, help solve problems, and make the sale. With the rise of social selling, the opportunity to connect with potential customers during the research phase got much easier with social media monitoring and social media engagement tactics. These tactics changed the game for social media marketing for small business.

Tip #2: Large networks like Twitter can improve your customer relationships

With 72% of people more likely to make a future purchase from a small business after they interact with them on Twitter, there’s no reason for companies not to be on Twitter. The key to finding success on social media is to be on the social network your customers are on—and with over 200 million active users, there’s a high chance many of your customers are on Twitter. Twitter can help your business build relationships with customers, and connect you with the businesses and communities you are interested in. Using features like advanced Twitter search and Twitter lists, building and improving customer relationships online is manageable even with a small team.

Tip #3: Social media marketing can drastically increase your reach

Facebook and Twitter advertising have made it possible for companies to increase their reach through targeted ads and sponsored messaging. Social media marketing provides businesses with an opportunity to reach customers across the world—as opposed to a more traditional advertising medium such as a billboard, which is only visible to people on a particular route in a single city.

Tip #4: A LinkedIn business page can expand your professional network

One of the most important social networks, where all businesses, big or small, should have a presence, is LinkedIn. LinkedIn allows businesses to provide authenticity and credibility of their brand through a business page that houses information covering the bases of who, what, and where of your business. It also allows small businesses to be in a space where professionals, potential investors, and customers are on. A LinkedIn company page is also a free marketing tool and if used correctly, can be an highly effective one.

Tip #5: Facebook Page can improve your business’s customer support

Providing customer support can be expensive and time-consuming. But, with social media networks like Facebook, you are provided with an outlet to effectively solve customer problems. With the availability to post on your Facebook wall or send private messages, customers can connect directly to companies if and when they have a problem or feedback.

Tip #6: Use your social media presence to manage your brand’s online reputation

Trust is an important element in obtaining customer loyalty, and one of the best ways to gain this trust is giving people easy online access to information about your company. Neglecting your social media presence is one way of losing the opportunity to gain new customers or nurture current relationships. Gain the trust of your current and potential customers by creating social media profiles like a LinkedIn company page, Facebook business Page, Twitter profile, or an Instagram account. This puts a voice (and a face) to your company, which will give people more incentive to trust your brand.

https://blog.hootsuite.com/social-media-marketing-for-small-business/

6 Ways To Market Yourself Better With Instagram

Market Tips For Instagram

If you think you know all about Instagram – that it is just a way for hipsters to swap heavily processed snapshots of their cappuccino – then think again. Because it’s purely based around images, Instagram has become one of the most effective social media vehicles for photographers; unlike Facebook, you’re not competing with silly memes or news stories, or all the general chit chat and background noise you get on Twitter. It takes a while to learn how to use Instagram effectively though, so here are some tips to ensure you make the most of the big I…

1) Be There and Don’t Be Square

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Instagram have made its name with distinctive 640×640 square images, but you can now post images in other formats too. This is particularly good news if you want to post a landscape image, as you won’t have to crop bits off, and it also makes posting video a lot easier. Indeed, posting video that wasn’t recorded with Instagram apps used to be a real headache; given the growing importance of video in advertising, this change was probably inevitable. So if the square format restriction put you off in the past, you now have more flexibility.

2) Upload Your Best Images Regularly

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A neglected Instagram feed will put followers off, so as with your other social media properties or indeed your website, you need to keep it populated with good images. Think of yourself as a curator of your best work, rather than regarding Instagram updating as a chore. It’s essential if you want to build any kind of following.

3) Be Consistent

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Again, as with Facebook, if you are using Instagram for business, don’t mix messages. It’s going to look weird if you are regularly posting serious documentary or travel images, and then start posting goofy selfies or trivia/smut. Or if you start posting heavy human-rights stories when you are known as a wedding or pet photographer….

4) Keep Your Personal Information Updated

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It is particularly important you do this with your contact details, and they should include details of your website and Facebook and Twitter pages. It’s all very well generating lovely images and having a great looking Instagram feed, but it will all come to naught if potential clients can’t hook up with you.

5) Don’t Forget Captions

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A picture may be worth a thousand words, but it can be worth even more if you provide an illuminating or entertaining caption. You can use hashtags in your write-ups to attract people who are interested in similar things (eg weddings) or people in your area. Words and pictures work very well as a package.

6) Make It Easy to Share Your Images

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Don’t get too obsessed about protecting your images or making them hard to copy. You want people to share your images, and start talking about you. If you are that worried, make images small to begin with, so they can’t be used at any decent size, or watermark them, but try and do this subtly. Heavy-handed watermarking can put potential clients off.

https://www.learningwithexperts.com/photography/blog/6-ways-to-market-yourself-better-with-instagram

24 Tips to Gain & Engage Followers on Facebook, Twitter & Instagram

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Are you looking for ways to gain more social media followers? Want to know the easiest ways to generate engagement on Facebook, Twitter and Instagram?

Building a social media presence doesn’t have to be difficult. Like most things, you just have to be proactive. Take the time to follow and engage with others, ask questions, share content, and your own followers and engagement will come.

To help, follow these tips from Student Experts.

24 Tips to Gain & Engage Followers on Facebook, Twitter & Instagramhttps://blog.red-website-design.co.uk/2016/08/10/24-tips-to-gain-engage-followers-on-facebook-twitter-instagram-infographic/

The 5 Most Important Ways to Promote Your Small Business Online

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So you’re a small business owner, you want to build an online presence, but you’re wondering where you should start?

Your online strategy should begin with and centre around a small business website. I know what you’re thinking – “You would say that, you own a web design company” – that’s true, but you will find it very hard to achieve real success online without one.

Trellis agree too, a website is the first item on their list of essential small business promotion tactics below.

The 5 Most Important Ways to Promote Your Small Business Online

https://blog.red-website-design.co.uk/2016/06/03/the-5-most-important-ways-to-promote-your-small-business-online/