So Christmas is just around the corner, it’s time to get into the festive spirit, and that includes your social media strategy.
MDG Advertising share 7 ideas for festive social media posts in this infographic.
So Christmas is just around the corner, it’s time to get into the festive spirit, and that includes your social media strategy.
MDG Advertising share 7 ideas for festive social media posts in this infographic.
If your social media marketing efforts aren’t getting the return you were hoping for, don’t give up just yet. This doesn’t mean that it won’t work for your brand altogether and it may just be time to mix things up a bit.
Let me guess…you’re posting frequently, sharing really interesting content that you thought would get your audience buzzing, but engagement just isn’t that great?
Sometimes playing it by the book doesn’t quite cut it in the world of social media and the nature of it means that customers often expect a more personal touch than within the general marketing realm.
Once you have discovered what works best for your brand and what pushes your audience’s buttons, social media marketing can be an extremely valuable tool for building your brand awareness, creating a loyal customer base and increasing profits; so it’s worth doing well and formulating an effective strategy.
Here are a few slightly unconventional social media marketing tips that could work for you.
Manners cost nothing and people are naturally drawn to those who have a polite and friendly manner about them, so what’s stopping you from exhibiting this on social media?
An auto-generated thank you message is fine if you would just like to thank people for following your account, but if they are engaging with or sharing your content with their network, it’s important that they get a human response from you.
You can personalise your interactions by looking at their profile and complimenting/commenting on something they shared; or alternatively asking them for their own thoughts on the content that they engaged with.
Your customers are the ones who keep your business flourishing, by buying your product and recommending it to others, so it’s important that you show them that you value them by getting to know them.
Make a point of recognising your most engaged and loyal followers and making the effort to get to know them a bit better. Treat them like your friends, by interacting with their posts and making conversation with them regularly. By connecting with your customers on a more personal level, they are more likely to form a loyalty with the brand and become an ambassador for your brand.
— Natalie Weaving (@NatalieTFG) October 13, 2015
There are a number of weekly hashtag trends which provide you with the perfect opportunity to expand your reach and brand awareness. By posting content on one of these hashtags it will make your update visible to everyone who browses the related results and will encourage engagement from users who may not necessarily have had contact with your company before.
Some of the popular trends are #MondayMotivation, #TravelTuesday, #WisdomWednesday and #FridayFeeling. Stumbled across a quote that’s bound to get people rearing to go on a Monday morning or a funny post that’s sure to get people excited for the weekend? Get sharing them on the hashtags!
The same goes for keeping up to date with current events and getting involved in conversation about popular topics. Try to keep things positive and uplifting, as people are more likely to follow an account if they have something encouraging or optimistic to say.
— Twitter (@twitter) October 12, 2015
Images speak a thousand words and updates that include an image generally receive a much higher level of engagement than purely text, so get visual wherever possible! These images can original images that you have taken/created, such as photographs of your products, eye-catching graphics or photos of your team at work; or alternatively they can be images sourced from elsewhere. Funny memes or GIFs always work really well and are likely to get shared. Just make sure whatever you share is high quality as you don’t want it to look sloppy.
— Cadbury UK (@CadburyUK) August 25, 2015
Don’t blend into the crowd and allow yourself to go unnoticed. Quirky content will catch people’s attention and make them remember you! So as long as it is in keeping with your brand image, you shouldn’t be afraid of sounding a little silly, as humour and personality is something that a lot of people value and look for from a brand when they decide to follow them on social media. Funny or unusual content is also more likely to be shared by other users, so get them laughing!
This tweet is a poem,
It is about smoothies.
We didn’t really think this through,
Nothing rhymes with smoothies.#NationalPoetryDay
— innocent drinks (@innocent) October 8, 2015
User generated content is a really effective method for expanding your brand awareness, as each time somebody shares content related to your brand it exposes you to their personal network. It can also build a sense of community as gives followers a sense of involvement in the brand themselves when they work as a brand ambassador on social media. You can develop brand-specific hashtags for your fans to share their content on, collecting it all in one place and making it easier to browse through. Sharing some of the best posts shared by your followers or launching a competition are great ways to get people involved and make them feel valued.
— River Island (@riverisland) October 9, 2015
Recent changes to the Facebook algorithm means that many brands have found that their organic reach has dropped below 10%; however you can achieve a slightly broader reach by targeting your post according to gender, age, location, etc. You can target your posts by clicking the targeting icon next to the location tool at the bottom of the posting box on your business page.
There’s a lot to learn from your own social media use. Think about when you browse social media the most. If it’s when you’re on the move, you’re not alone. By posting either a couple of minutes before or after the clock strikes the hour, it is a clever way of catching people when they are on their way to or from a meeting or appointment, as this is a common time for people to check social media. Clever eh?
Posting updates during the lunch hour and evening are also good times to catch users.
— Microsoft (@Microsoft) September 22, 2015
Do you want to target a specific age group with your social media marketing strategy? Want to know where each generation is more likely to “hang out”?
WebPageFX share their tips for marketing to specific age groups in this infographic.
As a new business, it’s important to choose a marketing channel that offers the best results with the most prudent resources. Nowadays, more small businesses prefer social media marketing to other marketing channels, to help increase their brand’s reach, increase sales, and expand their professional network.
In order to know how social media can help promote your business while saving you valuable time and resources, we’ve compiled six tips on social media marketing for small businesses.
Before major social media networks made the foray into e-commerce, the selling relationship for businesses looked like this: listen, help solve problems, and make the sale. With the rise of social selling, the opportunity to connect with potential customers during the research phase got much easier with social media monitoring and social media engagement tactics. These tactics changed the game for social media marketing for small business.
With 72% of people more likely to make a future purchase from a small business after they interact with them on Twitter, there’s no reason for companies not to be on Twitter. The key to finding success on social media is to be on the social network your customers are on—and with over 200 million active users, there’s a high chance many of your customers are on Twitter. Twitter can help your business build relationships with customers, and connect you with the businesses and communities you are interested in. Using features like advanced Twitter search and Twitter lists, building and improving customer relationships online is manageable even with a small team.
Facebook and Twitter advertising have made it possible for companies to increase their reach through targeted ads and sponsored messaging. Social media marketing provides businesses with an opportunity to reach customers across the world—as opposed to a more traditional advertising medium such as a billboard, which is only visible to people on a particular route in a single city.
One of the most important social networks, where all businesses, big or small, should have a presence, is LinkedIn. LinkedIn allows businesses to provide authenticity and credibility of their brand through a business page that houses information covering the bases of who, what, and where of your business. It also allows small businesses to be in a space where professionals, potential investors, and customers are on. A LinkedIn company page is also a free marketing tool and if used correctly, can be an highly effective one.
Providing customer support can be expensive and time-consuming. But, with social media networks like Facebook, you are provided with an outlet to effectively solve customer problems. With the availability to post on your Facebook wall or send private messages, customers can connect directly to companies if and when they have a problem or feedback.
Trust is an important element in obtaining customer loyalty, and one of the best ways to gain this trust is giving people easy online access to information about your company. Neglecting your social media presence is one way of losing the opportunity to gain new customers or nurture current relationships. Gain the trust of your current and potential customers by creating social media profiles like a LinkedIn company page, Facebook business Page, Twitter profile, or an Instagram account. This puts a voice (and a face) to your company, which will give people more incentive to trust your brand.
Although there is no guarantee that paying for Facebook ads will boost your photography business, it can be a powerful promotional tool as it gives you so many options.
If you are paying good money to advertise on Facebook, though, it’s important that the adverts work hard for you.
Here’s a brief guide to the essentials of setting up a Facebook ad for a wedding business (the principles apply to other genres too, though it maybe harder to specify such exact targeting).
Once you click to create a new Facebook ad, you are given a range of options.
While I could set up an ad to get more Likes for my wedding photography Facebook page, I actually want to get more people to visit my website, so I select ‘Send people etc etc.’ It’s worth checking out the other options on this page as there are some powerful marketing tools.
Click ‘Help: Choosing an Objective’ if you are unsure.
Then it’s just a question of entering your website address. Be very careful of any typos or spelling mistakes, as the ad campaign will totally backfire if people can’t reach your site.
A good tip is to load your site’s home page (or other relevant page) and then copy and paste the address from the top web browser window, rather than manually typing it in.
This done, choose the geographical area you want to target. Choosing a whole country is a very grapeshot approach – and as a photographer in the south west, I might not want a booking in northern Scotland – so it pays to be specific.
This is also a good way to target affluent areas. Next, set the age of your target market, their gender, and interests. I’ve chosen women.
At the risk of stereotyping, it tends to be potential brides who respond more emotionally to wedding ads, though there are plenty of same sex couples need photographers, too! Common sense suggests I should choose ‘engaged’ as a relationship status, rather than already married.
For Interests, I’ve also chosen relevant topics and I have tried to target the ad at Mobile Device Users.
More and more people are seeing Facebook ads on smartphones or tablets and since I am mainly asking them to check out my website, there is a good chance they’ll click through (people are generally less confident about making payments on mobile devices, though this is changing).
Then, I specify how long I want the ad to run for, and how much I want to spend.
Now for the fun bit. You’re limited in how much you can write, so keep the headline and body text punchy and enticing – sell the benefits of what you offer, rather than just describing it.
Emphasise a unique selling point (in this case, last minute bookings) and choose a strong image that will also work on smaller and mobile-device screens. I select ‘Learn More’ as the call to action button, to get people to visit my site. Then review the ad and bingo!
Have you heard of Tumblr?
It’s a platform that combines the blogging power of WordPress with the social features of sites like Facebook and Pinterest. When used correctly it can be a real asset to your overall social media and content marketing strategy.
If you’d like to add it to your marketing arsenal take a look at this infographic from QuickSprout for 10 top tips to follow.
Are you looking for ways to gain more social media followers? Want to know the easiest ways to generate engagement on Facebook, Twitter and Instagram?
Building a social media presence doesn’t have to be difficult. Like most things, you just have to be proactive. Take the time to follow and engage with others, ask questions, share content, and your own followers and engagement will come.
To help, follow these tips from Student Experts.
So you’re a small business owner, you want to build an online presence, but you’re wondering where you should start?
Your online strategy should begin with and centre around a small business website. I know what you’re thinking – “You would say that, you own a web design company” – that’s true, but you will find it very hard to achieve real success online without one.
Trellis agree too, a website is the first item on their list of essential small business promotion tactics below.
As the hub of your business presence on a (nearly) 1.6 billion-person social network, your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to sharing company updates and educational resources with your existing customers, you can use your Facebook Page to target nearly every stage of your marketing funnel.
But in a world where 40 million+ small businesses have Facebook Pages, simply creating a Page won’t guarantee you much in the way of results.
In order to attract and engage your target audience, you need your Facebook Page to stand out from the sea of sameness.
To help you get started, we put together this list of seven tips and tricks you can use for customizing your company’s Facebook Page.
First things first: If you haven’t already, head to the URL facebook.com/username and create a custom URL for your Facebook Page that’s short and easy to remember. The goal is to create alignment between your brand and the Page.
As you can see in the screenshots below, you first need to choose your Page from a dropdown menu, then you’ll be able to see if the URL you want is available.
Keep in mind that you’re only allowed to change your Facebook Page URL once. So if you’re going to update it, choose your new URL wisely.
Head to the Settings menu (via the link on the right side of your Page’s top nav), and you’ll be able to unlock a host of customization options. Perhaps the most important: The ability to restrict the visibility of your Page, which you can control under the “General” settings tab.
Are there certain countries your company doesn’t sell to? You can prevent your Facebook Page from appearing there. Sell a product (e.g., alcohol) that has legal restrictions and/or that is otherwise geared toward an adult audience? You can restrict the visibility of your Facebook Page according to age.
By fine-tuning these visibility settings, you can help make sure your Page is reaching the right audience.
While you’re in the General Settings menu customizing your Facebook Page’s visibility settings, you might also want to consider customizing what content will be allowed to appear on your Page. Specifically, you can control who’s allowed to post content to your Page, as well as what types of content (e.g., videos and/or photos) people are — or aren’t — allowed to post.
Worried about bad language or inappropriate topics popping up in posts and replies on your Page? Adjust your Page Moderation settings to block the use of specific words, and turn on (or increase) your Page’s Profanity Filter. FYI: There are three Profanity Filter settings, “Off,” “Medium,” and “Strong,” which are based on the words and phrases that Facebook users have most frequently deemed offensive.
It’s a little tweak that can make a big impact: Setting up a call-to-action (CTA) button on your Facebook Page. The best part is that it only takes a few seconds to do.
If you haven’t already created a CTA for your Page, you’ll see an “Add Action Button” button where your future CTA will appear. (And yes, I realize how meta it is to be clicking on a CTA that’s telling you to create a CTA. Welcome to the weird world of online marketing.)
Once you click that button, you’ll be taken to a menu where you can select the CTA you want and preview it across different devices.
The CTA you choose should depend on the specific goals you’re trying to accomplish. Facebook gives you 11 different options:
In addition to having your Page CTA redirect to a webpage, you can specify that it sends mobile visitors to your app or a mobile version of your site. Sure, it’s a minor adjustment, but the end result is a better experience for your visitors.
However you end up configuring your CTA, remember to use tracking links when redirecting people to one of your other properties. That way you can monitor how successful your CTA has been at generating traffic and leads.
You can customize your Facebook Page’s tabs at a basic level by navigating to the “More” tab and selecting “Manage Tabs” from the dropdown menu. From there, you’ll be able to re-position the order in which your Page’s tabs appear.
Clicking that “Add or Remove Tabs” link at the bottom of the Manage Tabs menu will take you to Facebook’s Apps menu, where you can install new apps. Once you install the app — like the Notes app, for example — you’ll be able to feature it as a tab on your Page.
To create an entirely unique, non-Facebook-app-related tab for your Page, there’s a bit of a development rabbit hole you’ll need to go down. While it’s not impossible to do, it’s definitely tricky.
Facebook recommends “adding big, beautiful photos and images” to your Facebook Page. In a perfect world, this would entail having a photographer take some high-quality shots — or having a graphic designer create some custom images — that highlight your company’s products, services, branding, culture, and so on.
You could also go the Patagonia Facebook Page route and combine photos with design work, like you see in the examples below.
Regardless of the types of images you end up using, make sure you stick to Facebook’s recommended image dimensions. Here they are:
Know how some Facebook Pages have those little rating and review widgets with the stars?
Those will only appear if you’ve designated your Page as a local business during setup and have entered your full business address. If you’re creating a new Page, don’t worry: this option is hard to miss.
If you already have a Facebook Page and want to make the switch to the local business setting, head to the About tab, choose Page Info, and then hover over the Category section. Click on the little pencil icon that appears and you’ll be able to switch your page to the “Local Businesses” category.
Assuming you have your business’s full address already entered in, Facebook’s Ratings & Reviews functionality should soon become available on your Page.
Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers.
But these changes aren’t happening at the same rate everywhere in the world. In Iceland, Monaco, and Ukraine, the majority of internet users are using desktop to surf the web. On the other end of the spectrum, most internet users in many Southeast Asian countries are relying on their mobile devices for internet.
Which devices are folks using to search the internet around the world? What do social sharing behaviors look like by device? What are some notable global social media trends?
To help us understand how internet behavior has been shifting on a global scale in the past year, the folks at AddThis looked at more than one trillion global pageviews from more than two billion internet users around the world. They used that data to create the infographic below. Check it out.