How to Use Facebook for Business: 13 Essential Tips

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Facebook is constantly making changes to the design of the profiles — for businesses and individuals alike. They’ve made a few cool changes in the past few years, including adding call-to-action buttons to business Pages and letting you record company milestones, like product launches and events.

There are a lot of ways Facebook is helping brands build a follower base, increase visibility, improve branding, communicate with and engage fans, and even drive traffic and leads.

So, what can you do to optimize your brand’s presence on Facebook? Check out the infographic below from Cafe Quill for helpful tips on getting the most from your Facebook business Page.

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https://blog.hubspot.com/marketing/facebook-for-business-tips#sm.0013qdarh11maf7tx5111ixvlxs1s

4 Steps to Boost Your Social Media Engagement

4 Steps to Boost Your Social Media Engagement

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door.

Social media instead demands a symbiotic relationship between brands and their fans

You will only drive results from social media when your fans truly like you, identify with the values you project, and derive value from the content you publish.

Here we shall discuss a few ways to move your business beyond “sales” mode into to true “relationship” mode.

Discover Where You Stand

When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now. You need to know how aware they are of your brand, its offerings, whether they perceive your brand positively or negatively, how your competitors fare in the same space, and so on. This allows you to make more informed decisions, as opposed to shots in the dark.

A tool like Mention offers you the ability to listen in on conversations about your brand and its related keywords across the web. Using Mention, not only do you get to hear in real time what’s being said about you online, you even get to participate in these conversations directly.

An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously.

Mention

Mention allows you to track and analyze your brand’s position over time, helping you judge the effectiveness of your social media efforts.

Another powerful tool is Talkwalker, which corrals all online activity surrounding your brand in a single, searchable place. Choose your search terms (your company name, your industry niche, potential content topics, etc.), and watch related posts appear alongside easy-to-understand engagement data. You can even sort results by engagement statistics or tweak your search terms to monitor your competitors’ activities.

PR Tips results

Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags. Whether the hashtag is an official part of your campaign or fan-generated, you’ll be able to track its use over time and any positive or negative sentiment attached to it.

Free Up Precious Time with Auto-Scheduling

Posting content on a regular basis is critical to showing up on users’ cluttered social media feeds. A post or two a day may seem relatively easy to do, but will have pretty much no impact on your fans. The odds of your lone post showing up versus thousands of others put up by friends, family, and other brands fighting for your users’ attention are pitiably low.

While Facebook is getting all the negative publicity for low (or no) exposure, the problem is especially compounded when it comes to Twitter. How many 140 character bursts do you need to get your followers to react? How do you manage to craft and publish multiple “interesting” or “engagement-inducing” tweets every single day?

Enter Tweet Jukebox. All you need to do is divvy up your content into different “jukeboxes” or categories. Tweet Jukebox then uses this content to automatically post tweets as per a schedule you decide. You can store thousands of records per jukebox, ensuring that you never run out of things to tweet

The best part is, when a user mentions your brand online in a tweet, you can thank every single one of them (automatically).

Tweet Jukebox

As you can see in the screenshot above, Tweet Jukebox comes with a free built-in Jukebox with quotes that can be directly posted on Twitter at the click of a “Tweet it Now” button. They also have an interesting “Jukebox Store”—a little like the iTunes store—where they feature hundreds of Jukeboxes that users can download and use for free. The service even allows users to create their very own content, store them in Jukeboxes, and share them with the Tweet Jukebox community.

Still short of content? Tweet Jukebox also goes back to older tweets and reposts them with a fresh twist. So much for social media being a time hog. With the chore of posting and scheduling multiple times a day taken care of, you can now focus on the more important task of creating and curating great content that your users will love.

If you find yourself overwhelmed by all the channels you monitor and fill in a single day, Sprout Social offers a solution. This social media management tool’s standout feature is its single, streamlined feed—a blessing for any manager who’s tired of juggling multiple tabs and menus. From your dashboard, you can auto-schedule posts across all major social platforms. Free social ROI reports help take the mystery out of how those posts performed.

SproutSocial Messages

Get Credible Spokespeople for Free

Talking up your brand on social media is good, but getting important people talking about it piques your audience’s interest and takes your brand visibility (and eventually acceptance) to a new level. Advertising professionals have known for decades what social media marketers are only just realizing: A celebrity endorsement is social media gold for your brand.

HARO is one such tool that will help put your brand on the New York Times front page (It could happen!) without you spending a penny on any of it. HARO (or Help A Reporter Out) connects journalists in need of interesting new content with content experts who need a platform to publish their stuff. This synergetic equation means that you can offer interesting and novel content that features your brand to reporters looking for their latest scoop.

HARO sends you alerts about journalists in need of “sources” or content experts in specific areas, and you can reach out to the ones that match your skill sets. The credibility of the journalist in question automatically lends credibility to your product and gives your brand an opportunity to be featured on respected platforms that it may not have been able to get on otherwise.

Deal with Customer Issues in a Jiffy

Getting face to face or screen to screen with users in real time is an option that no marketing platform other than social media offers. Then why relegate the critical function of CRM to traditional channels like the phone or email? Companies that have invested in CRM via social media regularly reap the benefits of instant and engaging conversations with customers instead of plain old complaint resolutions. You should, too.

Nimble is a social CRM tool that allows you to offer customer care over social media platforms with ease. Nimble does a bunch of things exceedingly well. It builds detailed customer profiles by collating data from various sources: Outlook, Gmail, Facebook, LinkedIn, and more.

Nimble

It tracks step by step every interaction you’ve ever had with each user, thus offering a clear portrait of every customer. This rich customer data helps you respond to them in a more meaningful way, on the platform they are most comfortable with.

Conversations across platforms all come to one location, creating a unified inbox from where you can respond to every customer input instantaneously.

Every seasoned salesman knows that it’s not rock bottom prices but the strength of relationships that they build with clients that will see them through. Use social media as a tool to build relationships instead of hard selling to them with every post.

http://www.convinceandconvert.com/social-media-strategy/social-media-engagement/

How to Pick the Right Social Platform to Grow Your Sales

Your salespeople are online, and so are their prospects and customers. They make up the millions of people who are on social media on a daily basis. How can your sales team reach out to people in their pipeline?

This infographic breaks down 12 different popular social media sites, including Facebook, Instagram, and LinkedIn, as well as sites you may not be as familiar with, like Meerkat and Vimeo. For example, Facebook is ideal for building a community around your brand, and the majority of its users are college graduates or people who have some college education. And a site some salespeople may neglect is YouTube. It has over 1 billion users, and the site—even just the mobile site—reaches more 18-34 and 18-49 year-olds than any cable network.

YouTube and Facebook each offer unique ways to connect with prospects and customers online, and with stats on those two sites, as well as information on ten more sites, your salespeople can reach out more effectively.

Check out the infographic below to learn more on how social media can help drive sales.

https://www.salesforce.com/ca/blog/2016/02/social-platform-to-grow-sales.html

The Future of Social Media: 8 Trends That Will Take Charge in 2016

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What does 2016 have in store for your social media marketing strategy? Want to know the trends that you may need to integrate into your plans this year?

Social media platforms are fast changing and ever evolving places. Keeping up with those changes not only helps you stay better educated, but it also ensures your business stays at the forefront of your customers minds.

What changes will happen in 2016 though? CJG Digital Marketing share their predictions in the infographic below.

The Future of Social Media 8 Trends That Will Take Charge in 2016http://blog.red-website-design.co.uk/2016/01/11/the-future-of-social-media-8-trends-that-will-take-charge-in-2016/

5 Simple Social Media Techniques to Drive More Traffic to Your Website

social-media-439155_1280Are you looking for ways to make the most of your social media efforts? Want some simple techniques to drive more referral traffic?

We all know Facebook is naff for organic reach, but with Twitter recently removing the share count from their social buttons, organic Twitter traffic for some has started already to decline too. It’s clearly becoming harder to generate free traffic from social sites.

How do you reverse the trend? Your Personal Marketer share their top 5 tips in the infographic below.

5 Simple Social Media Techniques to Drive More Traffic to Your Website

http://blog.red-website-design.co.uk/2015/12/16/5-simple-social-media-techniques-to-drive-more-traffic-to-your-website/

The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites

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Social media is one of the best ways to amplify the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.

So … When’s the best time to post content to social media?

Unfortunately, there’s no perfect answer. Different businesses may find different days and times work best for them. In fact, timing often depends on the platform you’re using, how your target audience interacts with that platform, the region(s) you’re targeting, the content of your post (e.g. funny or serious), and your goals (e.g. clicks versus shares).

That being said, there is ample data out there on optimal times to post on Facebook, Twitter, LinkedIn, Pinterest, and Instagram. In the infographic below, we’ve pulled together data and research collected by the folks at CoSchedule from a variety of sources, including QuickSprout, SurePayroll, The Huffington Post, Buffer, TrackMaven, Fast Company, and KISSmetrics.

Think of this data as a general guideline, and use it to help you find the optimal posting times for your business.

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http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic

How to Use Instagram Photos to Boost Your Email Engagement


Marketers love email marketing. And marketers love Instagram. But very rarely do they bring these two loves together: Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content less than 3% of the time. 


One online retailer recently experimented with using Instagram images to drive impressions and purchases from its email marketing campaigns, and the combination led to a 7X increase in engagement on the site.

Read more about how Instagram images are currently being used in marketing to discover the opportunities of using visuals in your email marketing campaigns.

 

http://blog.hubspot.com/marketing/instagram-email-marketing-engagement

The Do’s and Don’ts of How to Use Facebook for Business


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You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actually doing marketing on Facebook is a whole other story.

Wouldn’t it be nice to have a little pocket guide to navigating Facebook?

To help you break through all the clutter on Facebook and actually start seeing results, Hubspot have put together the infographic and tips below. Check ’em out. 
 
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blog.hubspot.com/marketing/dos-donts-facebook-business-infographic


How to Promote Your Blog: The Definitive Blog Post Promotion Checklist

Are you looking for ways to promote your blog? Want to attract more readers and generate more social shares and links?

From guest posting and social media to industry specific forums and manual blogger outreach there are loads of ways to get more eyeballs on your blog posts. Take the time to research your industry and establish the best people to contact.

For guidance Blogging Wizard have shared their blog promotion ideas in the infographic below.

How to Promote Your Blog The Definitive Blog Post Promotion Checklist


12 Secret Facebook Features Every Marketer Should Be Using

Using Facebook is easy enough — most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective. 

The problem is that these new features don’t always make a splash in the press, so many of the improvements for users aren’t well know.

If you want to up your Facebook skills, check out this infographic from Post Planner. You’ll learn how to track the activity of your competitors, use post attribution settings, and even save content for future use.  

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http://blog.hubspot.com/marketing/secret-facebook-features-infographic