10 Social Media Marketing Tips for Beginners

social-media-marketing-tips-for-beginners

What is Social Media Marketing?

Social media marketing is the process of building awareness about you, your products or services through the various social media channels. The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers.

The most popular social media networks today are: Facebook, Twitter, Google+, Pinterest, YouTube, Tumblr and Linkedin.

Why is Social Media Marketing Important?

Social Media marketing is important because:

  • It’s the fastest way to spread the word about a new product, service or news item – A tweet can go rival in minutes and spread a message around the Word faster than TV or other traditional media
  • It’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to find them
  • It’s the new marketing – Back in the old days marketers found out that many people spend time in their cars driving so they thought of the billboards on the roads. Today people are spending time on social media so as a marketer you have to start thinking this way too.
  • It’s the new influencer – more and more studies indicate that social media is turning into business as well with more companies stating that they have found customers from Facebook or Twitter.

Social Media Marketing Tips for Beginners

How can you take advantage of social media? How can beginners build a proper social media presence fast?

1. Decide which social media platform(s) to use

As a beginner to social media you have to choose one or two social media platforms and concentrate on those rather than trying to work on all platforms at the same time. This is a mistake that many beginners do and at the end they quit without having any benefit.

A nice way to find out which platform is best suited to your niche is to find the influencers and analyse where they have success. For example find out the leaders in your niche and check out the number of Facebook fans, twitter followers, Google+ followers, Pinterest followers etc.

If they have 100,000 Facebook fans but only 10,000 twitter followers then this is a good indication that FB is more suitable for your niche than twitter. It is also a sign that you are more likely to have success with FB than twitter so you can use your time more efficiently and engage more on FB rather than any other platform.

2. Optimize your social media profiles

Once you decide which social media tools you will use (at least for the beginning), the next step is to optimise your profiles on those sites. By optimizing your profiles you increase your chances of getting more followers and it is also a good way to boost your SEO efforts.

Some general rules that apply to all sites are:

  • Use a real photo, showing your face – avoid using animals, places or anything that is not real. Social media is about connecting people and if you want to have a trusted profile you need to get out of your cage and put your face on the web!
  • Write a good description about yourself or your company – What is your background or expertise? What are you proud off? Mention this is your profile.
  • Give an indication to users what type of info you will share – Although this is not necessary, I like to read in profiles what kind of info to expect from the particular person.  For example in my twitter profile I wrote: “..tweeting SEO, social media, internet marketing tips and advice”.
  • Include a link to your website (where applicable) – On Facebook include a link in the ‘About section’, on Twitter and Pinterest in the ‘Web site Section’, on Google+ in the ‘Contributor to’ section. In other words, do use your social media profiles for SEO purposes as well.

3. Connect your website or blog with your social media pages

After you have your social media profiles ready the next step is to connect your website with your social media pages. There is a certain procedure to follow for each platform and it is very important that you do it correctly.

A correct binding between the two means that search engines and social media websites know which website corresponds to which social media page. For example when I created the Google+ page for reliablesoft.net, Google+ did not know that this was the official page of the site until I have added the publisher verification code on my site.

4. Add social media buttons on your website

Besides connecting your website with the respective business pages on social media, you also need to add social media buttons on your website so that readers can easily share your content.

Depending on the platform there are many ways and plugins to do that, I suggest you search Google using “how to add social media buttons to xxxxxx” – replace xxxxx with the platform your website is based. For example if you are using wordpress search google for “how to add social media buttons to wordpress”.

As a general rule of thumb, keep the buttons above the fold to increase exposure and have in mind that larger buttons get more clicks than smaller buttons.

5. Find and follow the influencers in your niche

So far we have selected the most appropriate social media tools for our niche, optimized our social media profiles, connected our website with the social media pages and added the buttons on our pages for more interaction. The next obvious step is to find people to follow but most importantly to gradually build our tribe of followers.

I would say that there are 5 basic steps to follow to get more followers and these are described in points 6-10 below. Before getting into that, you should first find and follow the influencers in your niche.

It is almost certain that they will not follow you back because you have a new account with no followers but doing so is important for 3 reasons:

  1. Social media platforms will use this information to make suggestions on who to follow so by following popular people in your niche is like telling them that you are also in that niche.
  2.  When you follow popular people who are likely to get followed by others as well. A trick many people use is to follow the followers of a popular person because they know that some will follow them back as well.
  3. They will most probably share important and useful information about the niche so you have a chance to learn something new and re-share that with your followers.

6. Keep a balance between following and followers

Once you start following people you should always have in mind that it’s better to keep a balance between the number of people you follow and the number of people they follow you back. This is important especially in Twitter, Google+ and Pinterest and the reasons are a lot:

  • Software applications are using this ratio (followers/following) to make suggestions on ‘who to follow’ so if you have a very high ratio you minimize your chances of getting new quality followers.
  • It is a matter of trust – Who do you think has a trusted profile: someone with 1000 followers but following 2500 or someone with 550 followers that follows 510?
  • A balanced profile is better for SEO – SEO’s have been talking the last couple of months about the importance of social media for SEO and how things are changing and although it is not yet confirmed, it is more likely that people with strong social media profiles are in better position that those with weak profiles.

A strong profile in this case is someone that has more followers than following and someone that is followed by people who are considered influencers in the niche.

7.  Share interesting content (text, images, videos)

This is the foundation for having a successful social media marketing campaign. When we talk about publishing content we always say that ‘content is king’ and this true in social media as well. If you share interesting and useful content you can get more re-shares, more visitors to your website and under some conditions more customers as well.

What is interesting content? From my experience (and certain studies) this is a combination off:

  • Articles/Stories/Pages related to your niche but not only from your own website.
  • Interesting statistics about your niche
  • Motivational Quotes related to your niche or otherwise
  • Research studies
  • Images and Videos
  • Funny stuff- whatever your niche, you can share once in a while a joke, a funny image or video to make your followers smile.
  • Don’t forget about hashtags – hashtags (#) can make your content more searchable so don’t forget to use hashtags in the networks that support it (Twitter, Google+).

8. Post many times per day but don’t overdo it

A common question by people who are just beginning on social media is “how many times should I post per day?” The answer depends on the network. There are many studies analysing the effect of posting frequency and some best practices are:

  • Facebook personal page – As many times as you want
  • Facebook business page – No more than 1-2 times per day and no more than 7 times per week. There are studies that support this guideline.
  • Twitter – The more you tweet the more exposure you get.
  • Google+ Business page and Google+ profile page – as many times as you want but don’t overdo it because this may create the opposite results.
  • Pinterest – a few times per day is enough

9. Don’t forget to follow back

Most people concentrate on how to get new followers but they forget to follow back those who have already followed them. Every day you should create the habit of viewing the people who are already following you and decide who to follow back. If you don’t do this on a regular basis then most likely some will un-follow you and this is why you may sometimes notice a decrease in the number of followers.

10. Follow the rules and be patient

Social media networks have rules to keep spammers away. For example there is a limit on twitter on the number of people you can follow per day; there is also a limit on Google+ on the number of people you can add/delete from your circles, Facebook has its own rules etc.

This means that it may take some time to build thousands of followers so you need to be patient and not try to rush into results either by breaking the rules (your account will be suspended) or by spending your money in ‘buying followers or tweets’ or anything similar.

Try to spend your time in creating a great social media profile that will stand over time and why not become one of the authoritative profiles in your niche.

Conclusion

When it comes to social media there are 2 important pillars. The first one has to do with the setup of your social media profiles and the second one is about usage i.e. how you use your social media account.

For the first pillar it is important to engage in the networks more suited to your niche and to have a proper connection between your social media pages and website. For the second pillar it is important to follow the right people, be followed by the right people and share relevant and interesting content always by adhering to the rules of the different social media networks.

https://www.reliablesoft.net/10-social-media-marketing-tips-for-beginners/

How to Customize Your Facebook Page: 7 Tips and Tricks

customize-your-facebook-page.jpg

As the hub of your business presence on a (nearly) 1.6 billion-person social network, your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to sharing company updates and educational resources with your existing customers, you can use your Facebook Page to target nearly every stage of your marketing funnel.

But in a world where 40 million+ small businesses have Facebook Pages, simply creating a Page won’t guarantee you much in the way of results.

In order to attract and engage your target audience, you need your Facebook Page to stand out from the sea of sameness.

To help you get started, we put together this list of seven tips and tricks you can use for customizing your company’s Facebook Page.

7 Ways to Create a Custom Facebook Business Page

1) Claim Your Custom URL

First things first: If you haven’t already, head to the URL facebook.com/username and create a custom URL for your Facebook Page that’s short and easy to remember. The goal is to create alignment between your brand and the Page.

As you can see in the screenshots below, you first need to choose your Page from a dropdown menu, then you’ll be able to see if the URL you want is available.

custom-url-available.png

custom-URL-1.png

Keep in mind that you’re only allowed to change your Facebook Page URL once. So if you’re going to update it, choose your new URL wisely.

2) Control Who Gets to See Your Page

settings-4.png

Head to the Settings menu (via the link on the right side of your Page’s top nav), and you’ll be able to unlock a host of customization options. Perhaps the most important: The ability to restrict the visibility of your Page, which you can control under the “General” settings tab.

Are there certain countries your company doesn’t sell to? You can prevent your Facebook Page from appearing there. Sell a product (e.g., alcohol) that has legal restrictions and/or that is otherwise geared toward an adult audience? You can restrict the visibility of your Facebook Page according to age.

page-visibility.png

By fine-tuning these visibility settings, you can help make sure your Page is reaching the right audience.

3) Control What Content Appears on Your Page

While you’re in the General Settings menu customizing your Facebook Page’s visibility settings, you might also want to consider customizing what content will be allowed to appear on your Page. Specifically, you can control who’s allowed to post content to your Page, as well as what types of content (e.g., videos and/or photos) people are — or aren’t — allowed to post.

Worried about bad language or inappropriate topics popping up in posts and replies on your Page? Adjust your Page Moderation settings to block the use of specific words, and turn on (or increase) your Page’s Profanity Filter. FYI: There are three Profanity Filter settings, “Off,” “Medium,” and “Strong,” which are based on the words and phrases that Facebook users have most frequently deemed offensive.

page-content-control.png

4) Add a Call-to-Action Button

It’s a little tweak that can make a big impact: Setting up a call-to-action (CTA) button on your Facebook Page. The best part is that it only takes a few seconds to do.

If you haven’t already created a CTA for your Page, you’ll see an “Add Action Button” button where your future CTA will appear. (And yes, I realize how meta it is to be clicking on a CTA that’s telling you to create a CTA. Welcome to the weird world of online marketing.)

add-action-button.png

Once you click that button, you’ll be taken to a menu where you can select the CTA you want and preview it across different devices.

create-cta-facebook-page.png

The CTA you choose should depend on the specific goals you’re trying to accomplish. Facebook gives you 11 different options:

  • “Contact Us”
  • “Book Now”
  • “Call Now”
  • “Send Message”
  • “Use App”
  • “Play Game”
  • “Shop Now”
  • “Sign Up”
  • “Watch Video”
  • “Send Email”
  • “Learn More”

In addition to having your Page CTA redirect to a webpage, you can specify that it sends mobile visitors to your app or a mobile version of your site. Sure, it’s a minor adjustment, but the end result is a better experience for your visitors.

mobile-visitors-facebook-page

However you end up configuring your CTA, remember to use tracking links when redirecting people to one of your other properties. That way you can monitor how successful your CTA has been at generating traffic and leads.

5) Customize Your Page’s Tabs

tabs-facebook-page.png

You can customize your Facebook Page’s tabs at a basic level by navigating to the “More” tab and selecting “Manage Tabs” from the dropdown menu. From there, you’ll be able to re-position the order in which your Page’s tabs appear.

custom-tabs-facebook.png

Clicking that “Add or Remove Tabs” link at the bottom of the Manage Tabs menu will take you to Facebook’s Apps menu, where you can install new apps. Once you install the app — like the Notes app, for example — you’ll be able to feature it as a tab on your Page.

add-apps.png

To create an entirely unique, non-Facebook-app-related tab for your Page, there’s a bit of a development rabbit hole you’ll need to go down. While it’s not impossible to do, it’s definitely tricky.

6) Use Custom Images

Facebook recommends “adding big, beautiful photos and images” to your Facebook Page. In a perfect world, this would entail having a photographer take some high-quality shots — or having a graphic designer create some custom images — that highlight your company’s products, services, branding, culture, and so on.

You could also go the Patagonia Facebook Page route and combine photos with design work, like you see in the examples below.

patagonia-example-1.jpg

patagonia-example-3.jpg

Regardless of the types of images you end up using, make sure you stick to Facebook’s recommended image dimensions. Here they are:

  • Profile picture: 180 x 180 pixels (at least)
  • Cover photo: 851 pixels wide x 315 pixels tall (JPG file format / less than 100KB file size.

7) Add Ratings & Reviews to Your Page

Know how some Facebook Pages have those little rating and review widgets with the stars?

ratings-and-reviews.png

Those will only appear if you’ve designated your Page as a local business during setup and have entered your full business address. If you’re creating a new Page, don’t worry: this option is hard to miss.

local-business.png

If you already have a Facebook Page and want to make the switch to the local business setting, head to the About tab, choose Page Info, and then hover over the Category section. Click on the little pencil icon that appears and you’ll be able to switch your page to the “Local Businesses” category.

change-category-local-business.png

Assuming you have your business’s full address already entered in, Facebook’s Ratings & Reviews functionality should soon become available on your Page.

http://blog.hubspot.com/blog/tabid/6307/bid/26267/8-Creative-Ways-to-Customize-Your-Facebook-Business-Page.aspx

7 Ways to Use Pinterest to Promote Your Business

Image centric social networks are rapidly gaining market share due to their high engagement levels.

Everyone apparently loves an enticing photo.7 Ways to Use Pinterest to Market Your Business

Pinterest has become the social media network to watch after growing over 4,000% in the last 6 months.

At an average of 88.3 minutes per visitor it ranks third on engagement behind Facebook and Tumblr and well ahead of LinkedIn (16 minutes) and Google Plus (5.1 minutes).

Pinterest is a social network with a simple premise: Users share photos that they find online by “pinning” them, the equivalent of “liking” a status on Facebook or giving a +1 on Google. Users have to download a toolbar that can be used to pin items from any Web site. The photo and information then appear on your Pinterest board, and users who follow you can see your collection of photos and even re-pin them if they like them. The simplicity of this system does not lend itself to obvious marketing strategies, but there are a number of ways that you can use this growing social network to promote your business:

1. Share Your Products

The most obvious way to use Pinterest for your business is to pin your own products to share with other users. There are a few ways that you can leverage this strategy for the most benefit. Since you can create several boards, it is best to group your pins into product categories for specific customers, such as items for moms, kids, artists, and others. Doing so creates a virtual product catalog of interest to these consumers or for gift ideas for these groups. You can also create a “best of” board, showing off your most popular products.

7 Ways to Use Pinterest to Promote Your Business

2. Add to Gifts

When you create an entry for your pins, you can add a price tag. When you select this option, you can then add a link, pointing back to your Web site. Items added in this way are automatically included in the “gifts” section on Pinterest, which is a virtual catalog of gift ideas. Be sure to select your best photos for pinning, and include an evocative description.

3. Highlight Services

Not every business sells products. Pinterest is still a useful marketing tool for these businesses. If you provide a service, you can create a kind of visual resume with Pinterest. For example, if you design Web sites, you can pin a screenshot of a home page. If you are a graphic designer, you can pin samples of your work. If you offer other services, such as consulting or writing work, you can use Pinterest to share photos that inspire or that share a message about your work. For example, financial consultants could pin to photos that represent client goals, such as financial independence or financing education. Non-profit groups can share photos of the clients they are helping.

Pinterest for selling services

4. Maximize SEO Efforts

When you pin your products, you have an opportunity to maximize your SEO strategy and to drive trafic back to your site. You create quality backlinks whenever you or other users link to your products. When you write descriptions, you can use your targeted keywords, which will attract your target customers and encourage them to visit your site. You can share your pins on other social networks like Facebook and Twitter, encouraging more links to your products. All of these efforts will help to drive more traffic to your site and to increase your search-engine ranking.

5. Offer Added Value

Savvy social-networking users can easily identify a profile that is designed primarily to market products and services, and they are likely to avoid these profiles. Offer other users more reasons to visit your profile by offering them added value. Pin to other products and services that will benefit them, but that also complement your own products and services. For example, if you create custom wedding gowns, you can link to other bridal accessories or to beautiful wholesale fabrics. If you are a Web designer, you can link to useful tech gadgets.

6. Offer Exclusive Content

Encourage users to interact with you on Pinterest and to visit your Web site by offering exclusive content. You can hold contests by asking users to re-pin your items for each “entry.” The more items are re-pinned, the more buzz you will build around your products and your site. You can also offer exclusive discounts or other promotions by using a QR code or other tactics.

7. Engage with Users

Pinterest is a social network, so take the time to form relationships with other users and to build a community around your brand. When you see that users have re-pinned your items, comment and thank them. Follow other users, and this will encourage them to follow you in return. Ask for customer feedback by encouraging them to re-pin their favorite products in your catalog. The more you can do to encourage customer interaction, the better relationship you will have with them.

With the number of Pinterest users growing rapidly — as much as 4,000 percent in the last six months — the site is quickly becoming a dominant player in the social-networking field. Finding ways to leverage this site to promote your business is important to your overall marketing strategy.

How to Sell on Pinterest - Infographic http://www.jeffbullas.com/2012/02/02/7-ways-to-use-pinterest-to-promote-your-business/

The Anatomy of a Perfect Blog Post

Anatomy_of_a_blog_post.jpeg

Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn’t worth it. Considering our audiences have access to countless other articles, it’s unlikely that they’d settle for a half-baked attempt.

We get it, though: It can be difficult to keep track of all the right blog components when you’ve got a full plate of projects. There’s a lot to remember when crafting a solid blog post … which means there’s also a lot to forget.

To help you stay organized, check out the following infographic from iSpionage. This visual guide points out all the elements of an excellent blog post, making it a great source to reference next time you’re writing a piece.

Anatomy of a Blog Post

http://blog.hubspot.com/marketing/anatomy-perfect-blog-post

How Internet Behavior is Changing Around the World

internet-behavior-shifts.jpeg

Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers.

But these changes aren’t happening at the same rate everywhere in the world. In Iceland, Monaco, and Ukraine, the majority of internet users are using desktop to surf the web. On the other end of the spectrum, most internet users in many Southeast Asian countries are relying on their mobile devices for internet.

Which devices are folks using to search the internet around the world? What do social sharing behaviors look like by device? What are some notable global social media trends?

To help us understand how internet behavior has been shifting on a global scale in the past year, the folks at AddThis looked at more than one trillion global pageviews from more than two billion internet users around the world. They used that data to create the infographic below. Check it out.

shifting-internet-behavior-infographic.png

http://blog.hubspot.com/marketing/internet-behavior-changes

How to Use Facebook for Business: 13 Essential Tips

thumbs-up-facebook-business-page.jpeg

Facebook is constantly making changes to the design of the profiles — for businesses and individuals alike. They’ve made a few cool changes in the past few years, including adding call-to-action buttons to business Pages and letting you record company milestones, like product launches and events.

There are a lot of ways Facebook is helping brands build a follower base, increase visibility, improve branding, communicate with and engage fans, and even drive traffic and leads.

So, what can you do to optimize your brand’s presence on Facebook? Check out the infographic below from Cafe Quill for helpful tips on getting the most from your Facebook business Page.

facebook-business-page-tips-infographic.jpg

https://blog.hubspot.com/marketing/facebook-for-business-tips#sm.0013qdarh11maf7tx5111ixvlxs1s

4 Steps to Boost Your Social Media Engagement

4 Steps to Boost Your Social Media Engagement

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door.

Social media instead demands a symbiotic relationship between brands and their fans

You will only drive results from social media when your fans truly like you, identify with the values you project, and derive value from the content you publish.

Here we shall discuss a few ways to move your business beyond “sales” mode into to true “relationship” mode.

Discover Where You Stand

When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now. You need to know how aware they are of your brand, its offerings, whether they perceive your brand positively or negatively, how your competitors fare in the same space, and so on. This allows you to make more informed decisions, as opposed to shots in the dark.

A tool like Mention offers you the ability to listen in on conversations about your brand and its related keywords across the web. Using Mention, not only do you get to hear in real time what’s being said about you online, you even get to participate in these conversations directly.

An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously.

Mention

Mention allows you to track and analyze your brand’s position over time, helping you judge the effectiveness of your social media efforts.

Another powerful tool is Talkwalker, which corrals all online activity surrounding your brand in a single, searchable place. Choose your search terms (your company name, your industry niche, potential content topics, etc.), and watch related posts appear alongside easy-to-understand engagement data. You can even sort results by engagement statistics or tweak your search terms to monitor your competitors’ activities.

PR Tips results

Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags. Whether the hashtag is an official part of your campaign or fan-generated, you’ll be able to track its use over time and any positive or negative sentiment attached to it.

Free Up Precious Time with Auto-Scheduling

Posting content on a regular basis is critical to showing up on users’ cluttered social media feeds. A post or two a day may seem relatively easy to do, but will have pretty much no impact on your fans. The odds of your lone post showing up versus thousands of others put up by friends, family, and other brands fighting for your users’ attention are pitiably low.

While Facebook is getting all the negative publicity for low (or no) exposure, the problem is especially compounded when it comes to Twitter. How many 140 character bursts do you need to get your followers to react? How do you manage to craft and publish multiple “interesting” or “engagement-inducing” tweets every single day?

Enter Tweet Jukebox. All you need to do is divvy up your content into different “jukeboxes” or categories. Tweet Jukebox then uses this content to automatically post tweets as per a schedule you decide. You can store thousands of records per jukebox, ensuring that you never run out of things to tweet

The best part is, when a user mentions your brand online in a tweet, you can thank every single one of them (automatically).

Tweet Jukebox

As you can see in the screenshot above, Tweet Jukebox comes with a free built-in Jukebox with quotes that can be directly posted on Twitter at the click of a “Tweet it Now” button. They also have an interesting “Jukebox Store”—a little like the iTunes store—where they feature hundreds of Jukeboxes that users can download and use for free. The service even allows users to create their very own content, store them in Jukeboxes, and share them with the Tweet Jukebox community.

Still short of content? Tweet Jukebox also goes back to older tweets and reposts them with a fresh twist. So much for social media being a time hog. With the chore of posting and scheduling multiple times a day taken care of, you can now focus on the more important task of creating and curating great content that your users will love.

If you find yourself overwhelmed by all the channels you monitor and fill in a single day, Sprout Social offers a solution. This social media management tool’s standout feature is its single, streamlined feed—a blessing for any manager who’s tired of juggling multiple tabs and menus. From your dashboard, you can auto-schedule posts across all major social platforms. Free social ROI reports help take the mystery out of how those posts performed.

SproutSocial Messages

Get Credible Spokespeople for Free

Talking up your brand on social media is good, but getting important people talking about it piques your audience’s interest and takes your brand visibility (and eventually acceptance) to a new level. Advertising professionals have known for decades what social media marketers are only just realizing: A celebrity endorsement is social media gold for your brand.

HARO is one such tool that will help put your brand on the New York Times front page (It could happen!) without you spending a penny on any of it. HARO (or Help A Reporter Out) connects journalists in need of interesting new content with content experts who need a platform to publish their stuff. This synergetic equation means that you can offer interesting and novel content that features your brand to reporters looking for their latest scoop.

HARO sends you alerts about journalists in need of “sources” or content experts in specific areas, and you can reach out to the ones that match your skill sets. The credibility of the journalist in question automatically lends credibility to your product and gives your brand an opportunity to be featured on respected platforms that it may not have been able to get on otherwise.

Deal with Customer Issues in a Jiffy

Getting face to face or screen to screen with users in real time is an option that no marketing platform other than social media offers. Then why relegate the critical function of CRM to traditional channels like the phone or email? Companies that have invested in CRM via social media regularly reap the benefits of instant and engaging conversations with customers instead of plain old complaint resolutions. You should, too.

Nimble is a social CRM tool that allows you to offer customer care over social media platforms with ease. Nimble does a bunch of things exceedingly well. It builds detailed customer profiles by collating data from various sources: Outlook, Gmail, Facebook, LinkedIn, and more.

Nimble

It tracks step by step every interaction you’ve ever had with each user, thus offering a clear portrait of every customer. This rich customer data helps you respond to them in a more meaningful way, on the platform they are most comfortable with.

Conversations across platforms all come to one location, creating a unified inbox from where you can respond to every customer input instantaneously.

Every seasoned salesman knows that it’s not rock bottom prices but the strength of relationships that they build with clients that will see them through. Use social media as a tool to build relationships instead of hard selling to them with every post.

http://www.convinceandconvert.com/social-media-strategy/social-media-engagement/

Instagram For Business

InstagramForBusinessInstagram marketing leverages a popular visual platform to build customer engagement and brand recognition on a massive scale. Instagram is swiftly becoming a respected branding tool, if used the right way, will result in increased customer loyalty and retention for savvy businesses. Why? Because visual content elicits emotions, it tells a story and it connects with people in a way that no other medium can.

Instagram reported a huge growth in their user base from 200 Mil to 300 Mil over a period of 9 months

Instagram reported a huge growth in their user base from 200 Million to 300 million over a period of 9 months, this now puts them ahead of Twitter in the number of active users. To date, there are over 2,500 brands that have adopted Instagram to market their product and services. Brands on Instagram get more engagement per follower than Facebook or Twitter, according to Forrester.   

Forrester Instagram Stats on Brands

Source: Forrester

 To help you think about how you could use Instagram for your content and visual marketing needs, I am sharing five Instagram case studies of businesses that have increased their brand awareness and revenue by using immense creativity to capture more audience’s attention.

Instagram marketing for Business: 5 Stunning Case Studies Illustrate The Social Platforms Branding Power

 Levi’s

Levi's instagram marketing case study

Levi’s is an iconic San Francisco denim clothing brand. Its jeans are the most known and emulated clothing in world. Levis has 359,729 followers on Instagram. Levis wanted to be at the forefront of customers’ minds and increase its brand awareness among audiences.

Levis ran a 9 day campaign in November; they showcased four photos of their customers who were dressed with unique denim fabric and shared photos of memorable times in beautiful outdoor spaces. These photos ads were aimed at 18-34 aged audiences in U.S.

Results were awesome, as Levi’s posts reached 7.4 million viewers who visit Instagram on a regular basis to get motivated by well-crafted images, and they saw a 24% lift in ad recall.

Director of digital Levis Julie Channing said, “Not only were we able to reach a large audience with our ads on Instagram, but the metrics clearly show we engaged with them in a memorable and authentic way. We’re pleased with these results.”

Chobani

chobani case study on Instagram marketing

Chobani is founded by Hamdi Ulukaya in 2005, New York. They are unique in creating their appetizing and nutritive yogurt that is prepared with natural ingredients. The goal of Chobani was to change the outlook of people towards yogurt being great for any meal rather than only for breakfast.

Chobani ran a four week campaign in which they targeted females aged 18-49 in U.S. They posted images of quick breakfasts, a savory snack and indulgent dessert images that can be made with yogurt.

Chobani reached 4 million users in U.S., 22% lift in recall, 7% lift in people who used Chobani anytime in a day.

Jessica Lauria, Director of Brand Communications Chobani said “Instagram is a great platform for Chobani. It allows us to show how people actually use our product and inspires new ways to savor. This campaign showcased delicious creations and different times of day, extending our existing presence of real, beautiful imagery to new audiences and effectively changing people’s perceptions about enjoying Chobani throughout the day.”

Ben and Jerry’s

Ben & Jerry’s is an American ice-cream company founBen and Jerry's Instagram marketing case studyded in 1978. Ben & Jerry’s wanted to drive brand awareness for the creative and fun-loving brand and its new flavor launch: “Scotchy Scotch Scotch”.

Ben & Jerry’s , one of the first brands to join Instagram in 2011, ran an eight day campaign that included four photos of ice-cream in a cartoon, bucket and cone to tell its visual story. Photo ads were targeted to users among 18-35 age in the U.S. It managed the frequency of ads so that users were able to see Ben & Jerry’s ad only three times on average.

Ben & Jerry’s reached 9.8 million people in the U.S., saw 33% lift in ad recall and 17% more people became aware of its new flavor launch.

Mike Hayes, Digital Marketing Manager of Ben & Jerry’s said, “Since its launch, Instagram has provided us with an amazing platform to connect with our fans and tell our story visually. Ads on Instagram let us reach and engage with more fans about our flavors, fun and values.0

You Fresh Naturals

 You Fresh Naturals Instagram marketing case study You Fresh natural is a nut gourmet butter company that focuses on natural, gluten-free, and vegan products. It has 83,530 followers on Instagram. The goal of You fresh Natural was to create healthy treats for all kinds of palettes. It also wanted to increase brand awareness and conversion sales.

Jay, CEO of You Fresh Naturals, knew that an Instagram account was needed to achieve its goal. The company used hashtags, creative campaigns, Tagging Friends and Affiliate Selling with its Instagram friends.

The company earned $34,000 in one month, out of which $10,000 were earned only by affiliate selling. It made $7,827 in one week, found 1,980 new customers and made $1,290 per sale with Instagram.

CEO Jay Lawrence said, “Instagram is modern. The scroll function means it’s in your face. With Instagram, I’ll literarily get 20 comments in two minutes. It’s the best platform I’ve ever used to attract customers to my products. I knew Instagram comment selling would work. People love the impulsive side. If I put a post of an order for two jars, I would get a hundred comments in 40 minutes.”

Ikea
ikea instagram marketing case study

One of the pioneers in the selling and designing of ready to assemble furniture and home accessories, Ikea was started 1943 by Ingvar Kamprad in Sweden. Ikea has its presence in more than 40 countries, and it owns more than 340 stores

Ikea wanted to target a huge customer base of people who are young and constantly on the move. In order to promote their new 2014 PS collections, Ikea teamed up with the Moscow based agency Instinct to create a unique campaign on Instagram. It created an account within Instagram to showcase its new 2014 PS collection. The Instagram account, ikea_ps_2014, functions just like a regular website. It has 12 image tabs displaying the different product categories, like a virtual catalog.

It included a call to action in its timeline to generate a pro-active feeling in its client base. The initial numbers are encouraging, with the account having gathered more than 12,000 followers since the promotion started in June.

As you can see from the examples above, each company had a goal in mind and a strategy for achieving it with Instagram. Make sure you clearly identify your goal and then develop the right visual marketing strategy to promote it.

http://www.jolynnoblak.com/instagram-for-business-5-stunning-case-studies-illustrate-the-social-platforms-branding-power/

 

Guide to Creating Visual Content for Social Media

Fields of flowers in the mountainsPosting visual content is one of the most important things you can do to improve your social media strategy.

A successful social strategy will often include photos, videos, and screenshots of infographics or other graphs.
 
But posting visual content for the sake of posting visual content isn’t the best way to optimize your presence on social media. It’s important that your visual content be compelling, relevant, and correctly formatted.
 
To help you create visual content your followers will love, QuickSprout created the infographic below. It’ll teach you the major types of visual content, the best tools you can use to create original visuals, and tips on creating the most compelling, aesthetically pleasing designs.
 
creating-visually-appealing-content-infographic
 
 

10 Cool Things to Do on Pinterest for Business

pinterest button

While social networks such as Twitter and Facebook are great for sharing content, some businesses can benefit more by showing their visual sides on Pinterest.

The visual bookmarking site first began as a tool used mainly by women, but all that has changed. Now, both young and old, suburbanites and city-dwellers, males and females can all be found browsing boards and adding pins.

Today, more than 30 percent of Pinterest users are men, and 45 percent of all users are from outside the U.S. They’re not just pinning recipes and gowns anymore, either.

Below are cool things to do on Pinterest for business that will ensure your business is discovered by millions of Pinterest users who are looking to buy, plan, and do almost anything.

Verify Your Business Account

This may seem like a no-brainer, but many people miss this critical step. As a business, you need to sign-up for a Pinterest for Business account. Verifying your business website lets your users know that your account is official.

To verify your website, go to Pinterest settings and click “confirm website.” Check out these steps if you need help. Once your business is verified, you will be given full access to Pinterest business analytics, rich pins and promoted posts.

The best part about verifying your Pinterest for Business account is that when someone shares anything from your website, the pin automatically gets tagged with your logo. This is just a simple step that will see users market your products for you.

Add a “Pin It” Button

One easy way of letting your prospective customers know about your presence and products on the social bookmarking site is to add a Pinterest button. The site has a variety of choices available on their Goodies page; find one that appeals to you.

Adding a Pin It button encourages your readers and customers to pin your products on Pinterest and this increases your business visibility.

Write Strong Pin Captions

Many Pinterest users search the platform for information and as a result, pins that provide the most relevant and valuable information perform better on the site. Businesses should include more information on their products so as to gain more exposure for their brand and ultimately drive sales.

Keep in mind that many people now browse on a mobile device and for Pinterest users using Android phones or iPhone they will only be able to see up to four lines of text for your description. Therefore, it is important that you write strong captions that will get their attention.

Pin a Variety of Subjects

Your followers have a wide variety of interests, so why only present them with a few subjects? Pin a variety of subjects and not just what you have on your business. Pinterest did this with its Things to Try in 2015 post. They encouraged Pinners to create their own boards and share across other social media sites such as Facebook.

Pin Others’ Pins

Did you know that more than 80 percent of all Pinterest pins are re-pinned? Before you re-pin, you first need to find out what appeals to your audience. What moves them? What interests them? What do they want to learn more about?

Find and re-pin pins with the desired topics and you will be seen as an expert in your industry.

Pin Your Own Content

While pinning others’ pins, it is important that you also pin some of your original content. Always remember, you want your users to find out more about your business, services and products.

Your followers want to see your original content and this could include new ideas, services and innovations that relate to your business.

For good return on investment, consistently pin content that links back to your email opt-in page, website or blog, and to your online catalog or product page. It’s a total buzz kill when someone clicks on your pin only to find that it’s a dead end.

Clearly State Product or Service Price

Remember to include your service or product price when pinning as it makes it easy for users to immediately tell how much something costs. You could take this further by using Rich Pins that allow for inclusion of extra info like availability of the item or changes in price.

If you, for instance, reduce the price of a product, Pinterest automatically emails anyone who had pinned the products, letting him or her know of the cut. This, in turn, directs more visits to your Pinterest account, blog or website, and may even end up in some purchases. You will have to add some code to your website for this function and Pinterest has all the details to help you.

Consider Using Buyable Pins

Pinterest upgraded its Pins last year, providing its users with Buyable Pins. The “Buy It” pins appear next to the “Pin It” button and once you click it you will be checked out. Checkout happens within the social bookmarking site or within the Pinterest app for mobile shoppers. Pinterest does not take any commissions from the sales.

Expand Your Reach With Group Boards

To be able to fully harness the marketing power of Pinterest, you need to stop looking at it only as a place for competition but also as a place where you can grow together with other sellers. Join forces and audiences by creating group boards. This allows multiple sellers to contribute content so users are always assured of fresh, interesting pins.

Create your own group board or join existing ones that are already doing well. Find boards that attract your target customers and then reach out to the owner and ask if you can contribute.

Measure Pin Success With Analytics

Did you know that Pinterest drives more traffic than Reddit, LinkedIn and Twitter combined? Do you know how much traffic your blog or website gets from it? Pinterest Analytics can tell you. You can also easily tell the pins and boards that are getting the most attention from the clicks and re-pins they are getting.

http://smallbiztrends.com/2016/01/cool-things-to-do-on-pinterest-for-business.html