6 Tips On Social Media Marketing For Small Business

6-tips-on-social-media-marketing-for-small-businessAs a new business, it’s important to choose a marketing channel that offers the best results with the most prudent resources. Nowadays, more small businesses prefer social media marketing to other marketing channels, to help increase their brand’s reach, increase sales, and expand their professional network.

In order to know how social media can help promote your business while saving you valuable time and resources, we’ve compiled six tips on social media marketing for small businesses.

Here are 6 Tips on Social Media Marketing for Small Businesses

Tip #1: Use social media marketing to sell your products and services

Before major social media networks made the foray into e-commerce, the selling relationship for businesses looked like this: listen, help solve problems, and make the sale. With the rise of social selling, the opportunity to connect with potential customers during the research phase got much easier with social media monitoring and social media engagement tactics. These tactics changed the game for social media marketing for small business.

Tip #2: Large networks like Twitter can improve your customer relationships

With 72% of people more likely to make a future purchase from a small business after they interact with them on Twitter, there’s no reason for companies not to be on Twitter. The key to finding success on social media is to be on the social network your customers are on—and with over 200 million active users, there’s a high chance many of your customers are on Twitter. Twitter can help your business build relationships with customers, and connect you with the businesses and communities you are interested in. Using features like advanced Twitter search and Twitter lists, building and improving customer relationships online is manageable even with a small team.

Tip #3: Social media marketing can drastically increase your reach

Facebook and Twitter advertising have made it possible for companies to increase their reach through targeted ads and sponsored messaging. Social media marketing provides businesses with an opportunity to reach customers across the world—as opposed to a more traditional advertising medium such as a billboard, which is only visible to people on a particular route in a single city.

Tip #4: A LinkedIn business page can expand your professional network

One of the most important social networks, where all businesses, big or small, should have a presence, is LinkedIn. LinkedIn allows businesses to provide authenticity and credibility of their brand through a business page that houses information covering the bases of who, what, and where of your business. It also allows small businesses to be in a space where professionals, potential investors, and customers are on. A LinkedIn company page is also a free marketing tool and if used correctly, can be an highly effective one.

Tip #5: Facebook Page can improve your business’s customer support

Providing customer support can be expensive and time-consuming. But, with social media networks like Facebook, you are provided with an outlet to effectively solve customer problems. With the availability to post on your Facebook wall or send private messages, customers can connect directly to companies if and when they have a problem or feedback.

Tip #6: Use your social media presence to manage your brand’s online reputation

Trust is an important element in obtaining customer loyalty, and one of the best ways to gain this trust is giving people easy online access to information about your company. Neglecting your social media presence is one way of losing the opportunity to gain new customers or nurture current relationships. Gain the trust of your current and potential customers by creating social media profiles like a LinkedIn company page, Facebook business Page, Twitter profile, or an Instagram account. This puts a voice (and a face) to your company, which will give people more incentive to trust your brand.

https://blog.hootsuite.com/social-media-marketing-for-small-business/

The 5 Most Important Ways to Promote Your Small Business Online

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So you’re a small business owner, you want to build an online presence, but you’re wondering where you should start?

Your online strategy should begin with and centre around a small business website. I know what you’re thinking – “You would say that, you own a web design company” – that’s true, but you will find it very hard to achieve real success online without one.

Trellis agree too, a website is the first item on their list of essential small business promotion tactics below.

The 5 Most Important Ways to Promote Your Small Business Online

https://blog.red-website-design.co.uk/2016/06/03/the-5-most-important-ways-to-promote-your-small-business-online/

How to Use Social Media For Photographers – It’s Not Just Facebook and Twitter

Unless you are a really into social media, it’s easy get to get tunnel vision and just focus on the two main channels, Facebook and Twitter. Both are great ways to promote your work and reach out to customers but there are other channels that can be useful for photographers. Here’s a quick reminder of other social media services to consider.

Instagram

instagram

While you may associate Instagram with lots of ‘retro’ photos of people’s morning cappuccino, Instagram is actually about sharing and enjoying photography. So it’s a perfect way to get your work out there.

If somebody likes one of your images they are likely to talk about it and share with their friends – and because Instagram is all about images, you don’t have to compete with all the other trivia that people see in their Facebook newsfeeds. Share new images on Instagram every time you have done a shoot and link it back to your main website or other online platforms.

Common sense suggests it’s best to post images around late afternoon/evening in the territories you want to target, or at the weekends, but with the rise of smartphones, people are now on Instagram all the time. Use Iconosquare to find out when your account is most active, and other important information.

Google +

google plus

It’s easy to forget about Google + and dismiss it as a wannabe Facebook, but it’s becoming more and more important as an image-sharing platform. Being active on Google + and posting good content on there can also help improve your Google rankings, for free.

Research has suggested that most people look at their Google + accounts in the mornings, before the beginning of the work day, but you can post anytime. It’s worth being on Google + just to raise your presence on the Google search engine, and again it’s free.

Pinterest and Tumblr

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Pinterest may not be for everyone, but it’s useful for wedding and portrait photographers as there seems to be a lot of brides on there, looking for ideas for the big day.

As with Facebook, there is a lot of other information to contend with – everything from recipes to random pictures to clothes patterns – so you need to be posting quality images to make sure you get people’s attention.

It’s important you provide full contact information with your ‘pins’ so potential customers can easily get in touch. Tumblr is another good way to post portfolios of work, though it seems to be slightly waning in popularity.

It’s worth putting regular work on there though, as research also shows that people spend more time on Tumblr than they do on Facebook.

LinkedIn

linked in

If you’re a commercial photographer, don’t forget LinkedIn. It’s a great way to keep in touch with business contacts and make new ones, and photography-related jobs are regularly posted on there. You will need to pay for a professional account, but if you only get one job a year off LinkedIn, it should soon pay for itself.

https://www.learningwithexperts.com/photography/blog/social-media-for-photographers

How Internet Behavior is Changing Around the World

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Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers.

But these changes aren’t happening at the same rate everywhere in the world. In Iceland, Monaco, and Ukraine, the majority of internet users are using desktop to surf the web. On the other end of the spectrum, most internet users in many Southeast Asian countries are relying on their mobile devices for internet.

Which devices are folks using to search the internet around the world? What do social sharing behaviors look like by device? What are some notable global social media trends?

To help us understand how internet behavior has been shifting on a global scale in the past year, the folks at AddThis looked at more than one trillion global pageviews from more than two billion internet users around the world. They used that data to create the infographic below. Check it out.

shifting-internet-behavior-infographic.png

http://blog.hubspot.com/marketing/internet-behavior-changes

How to Pick the Right Social Platform to Grow Your Sales

Your salespeople are online, and so are their prospects and customers. They make up the millions of people who are on social media on a daily basis. How can your sales team reach out to people in their pipeline?

This infographic breaks down 12 different popular social media sites, including Facebook, Instagram, and LinkedIn, as well as sites you may not be as familiar with, like Meerkat and Vimeo. For example, Facebook is ideal for building a community around your brand, and the majority of its users are college graduates or people who have some college education. And a site some salespeople may neglect is YouTube. It has over 1 billion users, and the site—even just the mobile site—reaches more 18-34 and 18-49 year-olds than any cable network.

YouTube and Facebook each offer unique ways to connect with prospects and customers online, and with stats on those two sites, as well as information on ten more sites, your salespeople can reach out more effectively.

Check out the infographic below to learn more on how social media can help drive sales.

https://www.salesforce.com/ca/blog/2016/02/social-platform-to-grow-sales.html

How to Promote Your Blog: The Definitive Blog Post Promotion Checklist

Are you looking for ways to promote your blog? Want to attract more readers and generate more social shares and links?

From guest posting and social media to industry specific forums and manual blogger outreach there are loads of ways to get more eyeballs on your blog posts. Take the time to research your industry and establish the best people to contact.

For guidance Blogging Wizard have shared their blog promotion ideas in the infographic below.

How to Promote Your Blog The Definitive Blog Post Promotion Checklist


5 Quick Tips for Getting High-Quality LinkedIn Recommendations

It’s hard to underemphasize the power of referrals in business today. According to a PeopleMetrics study, 78% of B2B prospects kick off their buying processes by asking for network referrals. With this in mind, businesses should strive to get referred to new potential customers before reaching out.  

But what if you don’t share any connections or acquaintances with a them? Recommendations are the next best thing. A glowing recommendation from an existing customer provides social proof that can put new prospects’ minds at ease.

However, not just any recommendation will bolster your reputation. It has to be written by the right person, about the right topic, at the right time.

Use these tips to source personalized, persuasive LinkedIn recommendations that will make your profile stand out against a sea of competitors.


5 Tips for Earning More High-Quality LinkedIn Recommendations


1) Think about what you’d like to communicate.


Not every recommendation serves the same purpose. Are you looking for a new job? Trying to attract new customers? Attempting to make a drastic career shift?

Before you ask for a recommendation, think about what you’re trying to accomplish, as this will impact who you’ll ask and how you direct this person. For example, if you’re looking for a new job, a recommendation from a manager or colleague about exemplary work performance will help you stand out to recruiters and hiring managers. But if you’d like to source new customers, a recommendation from an existing customer detailing the results you helped them achieve will mean the most to prospects. 

2) Identify the person you’d like to recommend you.


Next, zero in on the person you want to write a recommendation. Keep in mind that the best person to write a recommendation isn’t always the one you’re closest with, or the one with the most impressive title.

Here are some guidelines that can help you find the perfect person to recommend you. Choose someone that:
  • you have worked with for six months or more
  • you worked with closely for a period of time
  • has experience with other professionals like you
  • has benefited in a material way from your work
  • is in a similar industry or holds a similar job to the target audience you’d like to attract (customers, recruiters, executives, etc.)
  • is a strong writer
  • regards you in a positive light (obvious, but critical.)

 

3) Identify two to three topics you’d like the person to focus on.


Generic recommendations like the below aren’t all that effective:

“Steve is great! He’s a really nice guy.”
“Jill is a hard worker and a smart worker.”
“Collaborating with Stephanie was awesome.”

Sure, these statements are nice. But what do they really say about you in particular? These accolades could be applied to almost anybody.

Odds are, you’re hoping a recommendation will get you chosen for something — a job, a deal, an organization. With this in mind, recommendations need to be specific enough to convince the decision maker to select you specifically, and not just someone like you.

To ensure you get a customized recommendation, prompt the person you ask with a couple topics or questions. Just make sure to do it gently and courteously. After all, this person is doing you a favor — you don’t want to seem demanding.

Here’s an example of how you might phrase your prompts:

“I’m really proud of the work we did on the Corp Inc. project. Could you write a bit about that initiative and what our collaboration and results were like?”

In addition, consider adding a length guideline. This serves two purposes. First, it gives people an idea of how long this task will take. Second, it relieves the stress of wondering whether they’re writing too much or too little.

LinkedIn cuts recommendations off after approximately 65 words and adds a “see more” tag. With this in mind, a solid length parameter is three to five sentences.

4) Offer value.


You should never ask for something without offering value first. Before sending your recommendation request, find something to send to your contact, such as an interesting blog post, webinar invitation, research report, or even a referral.

Instead of thinking about what you find most interesting, think about what would be most helpful to your contact. Spend some time searching for something truly valuable if you expect to receive a well thought out recommendation in return.

5) Send the request.


All that remains now is sending the request. You can either do this through email, or directly through LinkedIn.

To ask for a recommendation via LinkedIn, follow these steps:
  1. Hover over your picture in the upper right corner
  2. Click “Privacy and Settings” from the drop-down menu
  3. Click “manage your recommendations”
  4. Choose a position, and click “ask for a recommendation”
Although LinkedIn allows you to request recommendations from up to three people at once, your request should be customized enough to only be appropriate for one specific person.

One benefit of sending your request through LinkedIn is that you can nudge the person if they are unresponsive. Simply click the “remind” button under the person’s profile on your Recommendations screen.


Email Template to Request a LinkedIn Recommendation


Hi [first name],

I hope all is well with you. I recently came across this ebook on [topic they care about] that I thought would interest you:

[link to content asset]

You’ll find section X particularly valuable. 

I really enjoyed working with you on/at [project/company], and I was wondering if you would write a brief LinkedIn recommendation of my work. I’d love it if you could touch on Y initiative and our collaboration on Z. Just three to five sentences is all I’m after.

I know a recommendation from you will significantly elevate my profile. I greatly appreciate your time, and hope to hear from you soon.

Thank you,

[your name]


http://blog.hubspot.com/marketing/linkedin-recommendations

A Detailed Guide to Photo & Image Sizes on Facebook, Twitter, YouTube & More [Infographic]

When you’re designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn’t enough.
 
What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter … how big should those be?

If you’re looking for a detailed guide to social media photo sizes — including recommended dimensions, minimum and maximum dimensions, image scale, and more — then this is it. The infographic below from Digital Information World is a great reference to bookmark or keep close-at-hand the next time you’re creating an image for your social media profile. And if you’re looking to make it a little faster and easier to design cover photos for Facebook, Twitter, LinkedIn, Google+, and YouTube …
 
social-media-cover-photo-dimensions
 
 

The Absolute Beginners Guide to Social Media Marketing

Social media is no longer a fashionable marketing accessory, it’s become an integral and essential part of any online strategy.
 
If you’re just getting started in business or on social media take a look at this infographic from Placester which gives you 18 tips for social media marketing beginners.
 
The Absolute Beginners Guide to Social Media Marketing
 
 

The Business Case for Social Selling [Infographic]

If you haven’t started incorporating social media into your sales process, you’re not alone. According to a survey from PeopleLinx, only 31% of sellers currently use social to sell.

But a quick look at the data backing social selling indicates that the trend will only get stronger in the years to come. For instance, 79% of salespeople who actively engage on social media outperform their peers, and over half of buyers consult social channels as part of their research processes — up from 19% in 2012.
 
While there’s no shame in not being a social seller today, salespeople who refuse to join the party will get left behind in the near future. Need some convincing? Check out the data in the following infographic from Sales For Life. Better to join the ranks of social sellers late than never.
 
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