24 Tips to Gain & Engage Followers on Facebook, Twitter & Instagram

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Are you looking for ways to gain more social media followers? Want to know the easiest ways to generate engagement on Facebook, Twitter and Instagram?

Building a social media presence doesn’t have to be difficult. Like most things, you just have to be proactive. Take the time to follow and engage with others, ask questions, share content, and your own followers and engagement will come.

To help, follow these tips from Student Experts.

24 Tips to Gain & Engage Followers on Facebook, Twitter & Instagramhttps://blog.red-website-design.co.uk/2016/08/10/24-tips-to-gain-engage-followers-on-facebook-twitter-instagram-infographic/

The 5 Most Important Ways to Promote Your Small Business Online

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So you’re a small business owner, you want to build an online presence, but you’re wondering where you should start?

Your online strategy should begin with and centre around a small business website. I know what you’re thinking – “You would say that, you own a web design company” – that’s true, but you will find it very hard to achieve real success online without one.

Trellis agree too, a website is the first item on their list of essential small business promotion tactics below.

The 5 Most Important Ways to Promote Your Small Business Online

https://blog.red-website-design.co.uk/2016/06/03/the-5-most-important-ways-to-promote-your-small-business-online/

How to Use Social Media For Photographers – It’s Not Just Facebook and Twitter

Unless you are a really into social media, it’s easy get to get tunnel vision and just focus on the two main channels, Facebook and Twitter. Both are great ways to promote your work and reach out to customers but there are other channels that can be useful for photographers. Here’s a quick reminder of other social media services to consider.

Instagram

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While you may associate Instagram with lots of ‘retro’ photos of people’s morning cappuccino, Instagram is actually about sharing and enjoying photography. So it’s a perfect way to get your work out there.

If somebody likes one of your images they are likely to talk about it and share with their friends – and because Instagram is all about images, you don’t have to compete with all the other trivia that people see in their Facebook newsfeeds. Share new images on Instagram every time you have done a shoot and link it back to your main website or other online platforms.

Common sense suggests it’s best to post images around late afternoon/evening in the territories you want to target, or at the weekends, but with the rise of smartphones, people are now on Instagram all the time. Use Iconosquare to find out when your account is most active, and other important information.

Google +

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It’s easy to forget about Google + and dismiss it as a wannabe Facebook, but it’s becoming more and more important as an image-sharing platform. Being active on Google + and posting good content on there can also help improve your Google rankings, for free.

Research has suggested that most people look at their Google + accounts in the mornings, before the beginning of the work day, but you can post anytime. It’s worth being on Google + just to raise your presence on the Google search engine, and again it’s free.

Pinterest and Tumblr

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Pinterest may not be for everyone, but it’s useful for wedding and portrait photographers as there seems to be a lot of brides on there, looking for ideas for the big day.

As with Facebook, there is a lot of other information to contend with – everything from recipes to random pictures to clothes patterns – so you need to be posting quality images to make sure you get people’s attention.

It’s important you provide full contact information with your ‘pins’ so potential customers can easily get in touch. Tumblr is another good way to post portfolios of work, though it seems to be slightly waning in popularity.

It’s worth putting regular work on there though, as research also shows that people spend more time on Tumblr than they do on Facebook.

LinkedIn

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If you’re a commercial photographer, don’t forget LinkedIn. It’s a great way to keep in touch with business contacts and make new ones, and photography-related jobs are regularly posted on there. You will need to pay for a professional account, but if you only get one job a year off LinkedIn, it should soon pay for itself.

https://www.learningwithexperts.com/photography/blog/social-media-for-photographers

Introduction to YouTube Marketing

Introduction to YouTube Marketing

YouTube is a video Social Networking site, and the 2nd most popular search site on the Internet after Google, who owns YouTube. YouTube video watching is a significant activity on the Internet, with over 1 billion visits to YourTube daily and over 100 million videos watched daily. And it’s easy for anyone who sees your video to rate it and share it with his Social Network.

How YouTube Works

YouTube’s theme is “Broadcast Yourself,” and as such encourages everyone to make and broadcast videos on everything imaginable. YouTube is owned and operated by Google, and leverages the search power of Google.

All YouTube videos are indexed by Google’s search and will appear in Google’s search results when you select Video in the search options on Google. Using YouTube is a great way to get listed in Google’s search results since Google gives YouTube videos priority in their search results.

YouTube videos can be viewed by anyone with access to the Web site. No user account or log-in is needed to search for or watch videos. Setting up a user account, on the other hand, allows you to upload videos, and also lets you customize your viewing with YouTube by subscribing to “channels” and giving feedback ratings on videos.

When you set up your own YouTube user account, many of the familiar functions of Social Networking are offered as options, such as sending a YouTube video link to a friend or contact, commenting on a video, and rating a video. You can also link to a YouTube video from your blog and include it in a post.

Using YouTube for Marketing

Videos on YouTube can be short and simple. For your marketing, decide on a goal for your YouTube activity. Some common themes include customer support, educational, product instructions, customer interviews, employee interviews, event videos, and professional produced videos.

Your YouTube videos need to have tags and descriptions associated with them for search in YouTube, so use your keywords and be sure to include them when you pload your video. Google’s search bots cannot index the media, only the text associated with the media, so adding tags is critical to your video being indexed.

Just like any Social Media, creating an account and only posting once (one Video) won’t have a great impact. Creating a series of videos, however, will result in increased search optimization and followers of your YouTube channel. Find a way to implement regular video production into your marketing effort to build an audience on YouTube and increase your ranking.

Video Production

For production, you can use a hand-held video camera. My favorite is the Kodak series, since they have an option for an accessory microphone, but any major brand that has a microphone input will produce good video. Good sound quality is important for video production and making your YouTube video easy to understand. If you have a story to tell, make some notes and rehearse them several times to make it sound more natural when you are reading from them.

If you find you’re better at ad-hoc video, keep a video camera with you for part to capture some of your daily activities. If you have a smartphone, use the built-in video camera to capture some short videos. Simple YouTube uploading from a YouTube app is usually a feature included with most smartphones.

Microsoft Windows Live Movie Maker and the Apple iMovie applications allow basic video editing and are a good place to start for editing your own video productions. Consider getting a professional video made if you decide to expand your marketing and want more complex stories told in your videos. The production quality on YouTube is improving and a good video production can be created for $1,000-$4,000 as a starting point. The higher the budget, the more you’ll get in scripting, production preparation, and concept development by a professional. But don’t let that stop you from doing something on your own, good audio quality and a steady camera can result in an excellent video.

Remember, it’s the message and content that’s important to viewers.

http://www.bobology.com/members/Introduction-to-YouTube-Marketing.cfm

10 Social Media Marketing Tips for Beginners

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What is Social Media Marketing?

Social media marketing is the process of building awareness about you, your products or services through the various social media channels. The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers.

The most popular social media networks today are: Facebook, Twitter, Google+, Pinterest, YouTube, Tumblr and Linkedin.

Why is Social Media Marketing Important?

Social Media marketing is important because:

  • It’s the fastest way to spread the word about a new product, service or news item – A tweet can go rival in minutes and spread a message around the Word faster than TV or other traditional media
  • It’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to find them
  • It’s the new marketing – Back in the old days marketers found out that many people spend time in their cars driving so they thought of the billboards on the roads. Today people are spending time on social media so as a marketer you have to start thinking this way too.
  • It’s the new influencer – more and more studies indicate that social media is turning into business as well with more companies stating that they have found customers from Facebook or Twitter.

Social Media Marketing Tips for Beginners

How can you take advantage of social media? How can beginners build a proper social media presence fast?

1. Decide which social media platform(s) to use

As a beginner to social media you have to choose one or two social media platforms and concentrate on those rather than trying to work on all platforms at the same time. This is a mistake that many beginners do and at the end they quit without having any benefit.

A nice way to find out which platform is best suited to your niche is to find the influencers and analyse where they have success. For example find out the leaders in your niche and check out the number of Facebook fans, twitter followers, Google+ followers, Pinterest followers etc.

If they have 100,000 Facebook fans but only 10,000 twitter followers then this is a good indication that FB is more suitable for your niche than twitter. It is also a sign that you are more likely to have success with FB than twitter so you can use your time more efficiently and engage more on FB rather than any other platform.

2. Optimize your social media profiles

Once you decide which social media tools you will use (at least for the beginning), the next step is to optimise your profiles on those sites. By optimizing your profiles you increase your chances of getting more followers and it is also a good way to boost your SEO efforts.

Some general rules that apply to all sites are:

  • Use a real photo, showing your face – avoid using animals, places or anything that is not real. Social media is about connecting people and if you want to have a trusted profile you need to get out of your cage and put your face on the web!
  • Write a good description about yourself or your company – What is your background or expertise? What are you proud off? Mention this is your profile.
  • Give an indication to users what type of info you will share – Although this is not necessary, I like to read in profiles what kind of info to expect from the particular person.  For example in my twitter profile I wrote: “..tweeting SEO, social media, internet marketing tips and advice”.
  • Include a link to your website (where applicable) – On Facebook include a link in the ‘About section’, on Twitter and Pinterest in the ‘Web site Section’, on Google+ in the ‘Contributor to’ section. In other words, do use your social media profiles for SEO purposes as well.

3. Connect your website or blog with your social media pages

After you have your social media profiles ready the next step is to connect your website with your social media pages. There is a certain procedure to follow for each platform and it is very important that you do it correctly.

A correct binding between the two means that search engines and social media websites know which website corresponds to which social media page. For example when I created the Google+ page for reliablesoft.net, Google+ did not know that this was the official page of the site until I have added the publisher verification code on my site.

4. Add social media buttons on your website

Besides connecting your website with the respective business pages on social media, you also need to add social media buttons on your website so that readers can easily share your content.

Depending on the platform there are many ways and plugins to do that, I suggest you search Google using “how to add social media buttons to xxxxxx” – replace xxxxx with the platform your website is based. For example if you are using wordpress search google for “how to add social media buttons to wordpress”.

As a general rule of thumb, keep the buttons above the fold to increase exposure and have in mind that larger buttons get more clicks than smaller buttons.

5. Find and follow the influencers in your niche

So far we have selected the most appropriate social media tools for our niche, optimized our social media profiles, connected our website with the social media pages and added the buttons on our pages for more interaction. The next obvious step is to find people to follow but most importantly to gradually build our tribe of followers.

I would say that there are 5 basic steps to follow to get more followers and these are described in points 6-10 below. Before getting into that, you should first find and follow the influencers in your niche.

It is almost certain that they will not follow you back because you have a new account with no followers but doing so is important for 3 reasons:

  1. Social media platforms will use this information to make suggestions on who to follow so by following popular people in your niche is like telling them that you are also in that niche.
  2.  When you follow popular people who are likely to get followed by others as well. A trick many people use is to follow the followers of a popular person because they know that some will follow them back as well.
  3. They will most probably share important and useful information about the niche so you have a chance to learn something new and re-share that with your followers.

6. Keep a balance between following and followers

Once you start following people you should always have in mind that it’s better to keep a balance between the number of people you follow and the number of people they follow you back. This is important especially in Twitter, Google+ and Pinterest and the reasons are a lot:

  • Software applications are using this ratio (followers/following) to make suggestions on ‘who to follow’ so if you have a very high ratio you minimize your chances of getting new quality followers.
  • It is a matter of trust – Who do you think has a trusted profile: someone with 1000 followers but following 2500 or someone with 550 followers that follows 510?
  • A balanced profile is better for SEO – SEO’s have been talking the last couple of months about the importance of social media for SEO and how things are changing and although it is not yet confirmed, it is more likely that people with strong social media profiles are in better position that those with weak profiles.

A strong profile in this case is someone that has more followers than following and someone that is followed by people who are considered influencers in the niche.

7.  Share interesting content (text, images, videos)

This is the foundation for having a successful social media marketing campaign. When we talk about publishing content we always say that ‘content is king’ and this true in social media as well. If you share interesting and useful content you can get more re-shares, more visitors to your website and under some conditions more customers as well.

What is interesting content? From my experience (and certain studies) this is a combination off:

  • Articles/Stories/Pages related to your niche but not only from your own website.
  • Interesting statistics about your niche
  • Motivational Quotes related to your niche or otherwise
  • Research studies
  • Images and Videos
  • Funny stuff- whatever your niche, you can share once in a while a joke, a funny image or video to make your followers smile.
  • Don’t forget about hashtags – hashtags (#) can make your content more searchable so don’t forget to use hashtags in the networks that support it (Twitter, Google+).

8. Post many times per day but don’t overdo it

A common question by people who are just beginning on social media is “how many times should I post per day?” The answer depends on the network. There are many studies analysing the effect of posting frequency and some best practices are:

  • Facebook personal page – As many times as you want
  • Facebook business page – No more than 1-2 times per day and no more than 7 times per week. There are studies that support this guideline.
  • Twitter – The more you tweet the more exposure you get.
  • Google+ Business page and Google+ profile page – as many times as you want but don’t overdo it because this may create the opposite results.
  • Pinterest – a few times per day is enough

9. Don’t forget to follow back

Most people concentrate on how to get new followers but they forget to follow back those who have already followed them. Every day you should create the habit of viewing the people who are already following you and decide who to follow back. If you don’t do this on a regular basis then most likely some will un-follow you and this is why you may sometimes notice a decrease in the number of followers.

10. Follow the rules and be patient

Social media networks have rules to keep spammers away. For example there is a limit on twitter on the number of people you can follow per day; there is also a limit on Google+ on the number of people you can add/delete from your circles, Facebook has its own rules etc.

This means that it may take some time to build thousands of followers so you need to be patient and not try to rush into results either by breaking the rules (your account will be suspended) or by spending your money in ‘buying followers or tweets’ or anything similar.

Try to spend your time in creating a great social media profile that will stand over time and why not become one of the authoritative profiles in your niche.

Conclusion

When it comes to social media there are 2 important pillars. The first one has to do with the setup of your social media profiles and the second one is about usage i.e. how you use your social media account.

For the first pillar it is important to engage in the networks more suited to your niche and to have a proper connection between your social media pages and website. For the second pillar it is important to follow the right people, be followed by the right people and share relevant and interesting content always by adhering to the rules of the different social media networks.

https://www.reliablesoft.net/10-social-media-marketing-tips-for-beginners/

A Visual Guide to the Science of Twitter Success

science-of-twitter.jpgAfter years of trying to understand the ins and outs of using Twitter for business — from hashtag best practices to running paid campaigns — many marketers have been left wondering … “Does any of this Twitter stuff actually work? Where are the numbers? Where’s the science?!”

At long last, we’ve been able to uncover the answers to these questions. And with the help of our friends at Audiense (formerly SocialBro), we’ve created an infographic that showcases the science behind achieving Twitter success.

In the infographic below, you’ll find a host of stats that can help you to better understand where you should be allocating your Twitter resources and what tactics you could be using to expand your reach. Let’s dive in …

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http://blog.hubspot.com/marketing/science-of-twitter-success

How to Customize Your Facebook Page: 7 Tips and Tricks

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As the hub of your business presence on a (nearly) 1.6 billion-person social network, your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to sharing company updates and educational resources with your existing customers, you can use your Facebook Page to target nearly every stage of your marketing funnel.

But in a world where 40 million+ small businesses have Facebook Pages, simply creating a Page won’t guarantee you much in the way of results.

In order to attract and engage your target audience, you need your Facebook Page to stand out from the sea of sameness.

To help you get started, we put together this list of seven tips and tricks you can use for customizing your company’s Facebook Page.

7 Ways to Create a Custom Facebook Business Page

1) Claim Your Custom URL

First things first: If you haven’t already, head to the URL facebook.com/username and create a custom URL for your Facebook Page that’s short and easy to remember. The goal is to create alignment between your brand and the Page.

As you can see in the screenshots below, you first need to choose your Page from a dropdown menu, then you’ll be able to see if the URL you want is available.

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Keep in mind that you’re only allowed to change your Facebook Page URL once. So if you’re going to update it, choose your new URL wisely.

2) Control Who Gets to See Your Page

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Head to the Settings menu (via the link on the right side of your Page’s top nav), and you’ll be able to unlock a host of customization options. Perhaps the most important: The ability to restrict the visibility of your Page, which you can control under the “General” settings tab.

Are there certain countries your company doesn’t sell to? You can prevent your Facebook Page from appearing there. Sell a product (e.g., alcohol) that has legal restrictions and/or that is otherwise geared toward an adult audience? You can restrict the visibility of your Facebook Page according to age.

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By fine-tuning these visibility settings, you can help make sure your Page is reaching the right audience.

3) Control What Content Appears on Your Page

While you’re in the General Settings menu customizing your Facebook Page’s visibility settings, you might also want to consider customizing what content will be allowed to appear on your Page. Specifically, you can control who’s allowed to post content to your Page, as well as what types of content (e.g., videos and/or photos) people are — or aren’t — allowed to post.

Worried about bad language or inappropriate topics popping up in posts and replies on your Page? Adjust your Page Moderation settings to block the use of specific words, and turn on (or increase) your Page’s Profanity Filter. FYI: There are three Profanity Filter settings, “Off,” “Medium,” and “Strong,” which are based on the words and phrases that Facebook users have most frequently deemed offensive.

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4) Add a Call-to-Action Button

It’s a little tweak that can make a big impact: Setting up a call-to-action (CTA) button on your Facebook Page. The best part is that it only takes a few seconds to do.

If you haven’t already created a CTA for your Page, you’ll see an “Add Action Button” button where your future CTA will appear. (And yes, I realize how meta it is to be clicking on a CTA that’s telling you to create a CTA. Welcome to the weird world of online marketing.)

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Once you click that button, you’ll be taken to a menu where you can select the CTA you want and preview it across different devices.

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The CTA you choose should depend on the specific goals you’re trying to accomplish. Facebook gives you 11 different options:

  • “Contact Us”
  • “Book Now”
  • “Call Now”
  • “Send Message”
  • “Use App”
  • “Play Game”
  • “Shop Now”
  • “Sign Up”
  • “Watch Video”
  • “Send Email”
  • “Learn More”

In addition to having your Page CTA redirect to a webpage, you can specify that it sends mobile visitors to your app or a mobile version of your site. Sure, it’s a minor adjustment, but the end result is a better experience for your visitors.

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However you end up configuring your CTA, remember to use tracking links when redirecting people to one of your other properties. That way you can monitor how successful your CTA has been at generating traffic and leads.

5) Customize Your Page’s Tabs

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You can customize your Facebook Page’s tabs at a basic level by navigating to the “More” tab and selecting “Manage Tabs” from the dropdown menu. From there, you’ll be able to re-position the order in which your Page’s tabs appear.

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Clicking that “Add or Remove Tabs” link at the bottom of the Manage Tabs menu will take you to Facebook’s Apps menu, where you can install new apps. Once you install the app — like the Notes app, for example — you’ll be able to feature it as a tab on your Page.

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To create an entirely unique, non-Facebook-app-related tab for your Page, there’s a bit of a development rabbit hole you’ll need to go down. While it’s not impossible to do, it’s definitely tricky.

6) Use Custom Images

Facebook recommends “adding big, beautiful photos and images” to your Facebook Page. In a perfect world, this would entail having a photographer take some high-quality shots — or having a graphic designer create some custom images — that highlight your company’s products, services, branding, culture, and so on.

You could also go the Patagonia Facebook Page route and combine photos with design work, like you see in the examples below.

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Regardless of the types of images you end up using, make sure you stick to Facebook’s recommended image dimensions. Here they are:

  • Profile picture: 180 x 180 pixels (at least)
  • Cover photo: 851 pixels wide x 315 pixels tall (JPG file format / less than 100KB file size.

7) Add Ratings & Reviews to Your Page

Know how some Facebook Pages have those little rating and review widgets with the stars?

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Those will only appear if you’ve designated your Page as a local business during setup and have entered your full business address. If you’re creating a new Page, don’t worry: this option is hard to miss.

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If you already have a Facebook Page and want to make the switch to the local business setting, head to the About tab, choose Page Info, and then hover over the Category section. Click on the little pencil icon that appears and you’ll be able to switch your page to the “Local Businesses” category.

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Assuming you have your business’s full address already entered in, Facebook’s Ratings & Reviews functionality should soon become available on your Page.

http://blog.hubspot.com/blog/tabid/6307/bid/26267/8-Creative-Ways-to-Customize-Your-Facebook-Business-Page.aspx

7 Ways to Use Pinterest to Promote Your Business

Image centric social networks are rapidly gaining market share due to their high engagement levels.

Everyone apparently loves an enticing photo.7 Ways to Use Pinterest to Market Your Business

Pinterest has become the social media network to watch after growing over 4,000% in the last 6 months.

At an average of 88.3 minutes per visitor it ranks third on engagement behind Facebook and Tumblr and well ahead of LinkedIn (16 minutes) and Google Plus (5.1 minutes).

Pinterest is a social network with a simple premise: Users share photos that they find online by “pinning” them, the equivalent of “liking” a status on Facebook or giving a +1 on Google. Users have to download a toolbar that can be used to pin items from any Web site. The photo and information then appear on your Pinterest board, and users who follow you can see your collection of photos and even re-pin them if they like them. The simplicity of this system does not lend itself to obvious marketing strategies, but there are a number of ways that you can use this growing social network to promote your business:

1. Share Your Products

The most obvious way to use Pinterest for your business is to pin your own products to share with other users. There are a few ways that you can leverage this strategy for the most benefit. Since you can create several boards, it is best to group your pins into product categories for specific customers, such as items for moms, kids, artists, and others. Doing so creates a virtual product catalog of interest to these consumers or for gift ideas for these groups. You can also create a “best of” board, showing off your most popular products.

7 Ways to Use Pinterest to Promote Your Business

2. Add to Gifts

When you create an entry for your pins, you can add a price tag. When you select this option, you can then add a link, pointing back to your Web site. Items added in this way are automatically included in the “gifts” section on Pinterest, which is a virtual catalog of gift ideas. Be sure to select your best photos for pinning, and include an evocative description.

3. Highlight Services

Not every business sells products. Pinterest is still a useful marketing tool for these businesses. If you provide a service, you can create a kind of visual resume with Pinterest. For example, if you design Web sites, you can pin a screenshot of a home page. If you are a graphic designer, you can pin samples of your work. If you offer other services, such as consulting or writing work, you can use Pinterest to share photos that inspire or that share a message about your work. For example, financial consultants could pin to photos that represent client goals, such as financial independence or financing education. Non-profit groups can share photos of the clients they are helping.

Pinterest for selling services

4. Maximize SEO Efforts

When you pin your products, you have an opportunity to maximize your SEO strategy and to drive trafic back to your site. You create quality backlinks whenever you or other users link to your products. When you write descriptions, you can use your targeted keywords, which will attract your target customers and encourage them to visit your site. You can share your pins on other social networks like Facebook and Twitter, encouraging more links to your products. All of these efforts will help to drive more traffic to your site and to increase your search-engine ranking.

5. Offer Added Value

Savvy social-networking users can easily identify a profile that is designed primarily to market products and services, and they are likely to avoid these profiles. Offer other users more reasons to visit your profile by offering them added value. Pin to other products and services that will benefit them, but that also complement your own products and services. For example, if you create custom wedding gowns, you can link to other bridal accessories or to beautiful wholesale fabrics. If you are a Web designer, you can link to useful tech gadgets.

6. Offer Exclusive Content

Encourage users to interact with you on Pinterest and to visit your Web site by offering exclusive content. You can hold contests by asking users to re-pin your items for each “entry.” The more items are re-pinned, the more buzz you will build around your products and your site. You can also offer exclusive discounts or other promotions by using a QR code or other tactics.

7. Engage with Users

Pinterest is a social network, so take the time to form relationships with other users and to build a community around your brand. When you see that users have re-pinned your items, comment and thank them. Follow other users, and this will encourage them to follow you in return. Ask for customer feedback by encouraging them to re-pin their favorite products in your catalog. The more you can do to encourage customer interaction, the better relationship you will have with them.

With the number of Pinterest users growing rapidly — as much as 4,000 percent in the last six months — the site is quickly becoming a dominant player in the social-networking field. Finding ways to leverage this site to promote your business is important to your overall marketing strategy.

How to Sell on Pinterest - Infographic http://www.jeffbullas.com/2012/02/02/7-ways-to-use-pinterest-to-promote-your-business/

The Anatomy of a Perfect Blog Post

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Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn’t worth it. Considering our audiences have access to countless other articles, it’s unlikely that they’d settle for a half-baked attempt.

We get it, though: It can be difficult to keep track of all the right blog components when you’ve got a full plate of projects. There’s a lot to remember when crafting a solid blog post … which means there’s also a lot to forget.

To help you stay organized, check out the following infographic from iSpionage. This visual guide points out all the elements of an excellent blog post, making it a great source to reference next time you’re writing a piece.

Anatomy of a Blog Post

http://blog.hubspot.com/marketing/anatomy-perfect-blog-post

How Internet Behavior is Changing Around the World

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Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers.

But these changes aren’t happening at the same rate everywhere in the world. In Iceland, Monaco, and Ukraine, the majority of internet users are using desktop to surf the web. On the other end of the spectrum, most internet users in many Southeast Asian countries are relying on their mobile devices for internet.

Which devices are folks using to search the internet around the world? What do social sharing behaviors look like by device? What are some notable global social media trends?

To help us understand how internet behavior has been shifting on a global scale in the past year, the folks at AddThis looked at more than one trillion global pageviews from more than two billion internet users around the world. They used that data to create the infographic below. Check it out.

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http://blog.hubspot.com/marketing/internet-behavior-changes