So Christmas is just around the corner, it’s time to get into the festive spirit, and that includes your social media strategy.
MDG Advertising share 7 ideas for festive social media posts in this infographic.
So Christmas is just around the corner, it’s time to get into the festive spirit, and that includes your social media strategy.
MDG Advertising share 7 ideas for festive social media posts in this infographic.
If your social media marketing efforts aren’t getting the return you were hoping for, don’t give up just yet. This doesn’t mean that it won’t work for your brand altogether and it may just be time to mix things up a bit.
Let me guess…you’re posting frequently, sharing really interesting content that you thought would get your audience buzzing, but engagement just isn’t that great?
Sometimes playing it by the book doesn’t quite cut it in the world of social media and the nature of it means that customers often expect a more personal touch than within the general marketing realm.
Once you have discovered what works best for your brand and what pushes your audience’s buttons, social media marketing can be an extremely valuable tool for building your brand awareness, creating a loyal customer base and increasing profits; so it’s worth doing well and formulating an effective strategy.
Here are a few slightly unconventional social media marketing tips that could work for you.
Manners cost nothing and people are naturally drawn to those who have a polite and friendly manner about them, so what’s stopping you from exhibiting this on social media?
An auto-generated thank you message is fine if you would just like to thank people for following your account, but if they are engaging with or sharing your content with their network, it’s important that they get a human response from you.
You can personalise your interactions by looking at their profile and complimenting/commenting on something they shared; or alternatively asking them for their own thoughts on the content that they engaged with.
Your customers are the ones who keep your business flourishing, by buying your product and recommending it to others, so it’s important that you show them that you value them by getting to know them.
Make a point of recognising your most engaged and loyal followers and making the effort to get to know them a bit better. Treat them like your friends, by interacting with their posts and making conversation with them regularly. By connecting with your customers on a more personal level, they are more likely to form a loyalty with the brand and become an ambassador for your brand.
— Natalie Weaving (@NatalieTFG) October 13, 2015
There are a number of weekly hashtag trends which provide you with the perfect opportunity to expand your reach and brand awareness. By posting content on one of these hashtags it will make your update visible to everyone who browses the related results and will encourage engagement from users who may not necessarily have had contact with your company before.
Some of the popular trends are #MondayMotivation, #TravelTuesday, #WisdomWednesday and #FridayFeeling. Stumbled across a quote that’s bound to get people rearing to go on a Monday morning or a funny post that’s sure to get people excited for the weekend? Get sharing them on the hashtags!
The same goes for keeping up to date with current events and getting involved in conversation about popular topics. Try to keep things positive and uplifting, as people are more likely to follow an account if they have something encouraging or optimistic to say.
— Twitter (@twitter) October 12, 2015
Images speak a thousand words and updates that include an image generally receive a much higher level of engagement than purely text, so get visual wherever possible! These images can original images that you have taken/created, such as photographs of your products, eye-catching graphics or photos of your team at work; or alternatively they can be images sourced from elsewhere. Funny memes or GIFs always work really well and are likely to get shared. Just make sure whatever you share is high quality as you don’t want it to look sloppy.
— Cadbury UK (@CadburyUK) August 25, 2015
Don’t blend into the crowd and allow yourself to go unnoticed. Quirky content will catch people’s attention and make them remember you! So as long as it is in keeping with your brand image, you shouldn’t be afraid of sounding a little silly, as humour and personality is something that a lot of people value and look for from a brand when they decide to follow them on social media. Funny or unusual content is also more likely to be shared by other users, so get them laughing!
This tweet is a poem,
It is about smoothies.
We didn’t really think this through,
Nothing rhymes with smoothies.#NationalPoetryDay
— innocent drinks (@innocent) October 8, 2015
User generated content is a really effective method for expanding your brand awareness, as each time somebody shares content related to your brand it exposes you to their personal network. It can also build a sense of community as gives followers a sense of involvement in the brand themselves when they work as a brand ambassador on social media. You can develop brand-specific hashtags for your fans to share their content on, collecting it all in one place and making it easier to browse through. Sharing some of the best posts shared by your followers or launching a competition are great ways to get people involved and make them feel valued.
— River Island (@riverisland) October 9, 2015
Recent changes to the Facebook algorithm means that many brands have found that their organic reach has dropped below 10%; however you can achieve a slightly broader reach by targeting your post according to gender, age, location, etc. You can target your posts by clicking the targeting icon next to the location tool at the bottom of the posting box on your business page.
There’s a lot to learn from your own social media use. Think about when you browse social media the most. If it’s when you’re on the move, you’re not alone. By posting either a couple of minutes before or after the clock strikes the hour, it is a clever way of catching people when they are on their way to or from a meeting or appointment, as this is a common time for people to check social media. Clever eh?
Posting updates during the lunch hour and evening are also good times to catch users.
— Microsoft (@Microsoft) September 22, 2015
Do you want to target a specific age group with your social media marketing strategy? Want to know where each generation is more likely to “hang out”?
WebPageFX share their tips for marketing to specific age groups in this infographic.
Do you add hashtags to your social media posts? Want to know how to find better ones that can help you reach more people?
For the social media newbies out there it’s essential to include hashtags on your social media posts. They will enable them to be seen by a wider audience, those who might not already be following you. But how do you find hashtags that aren’t spammy and can actually help you?
Salesforce share their tips in the infographic below.
As a new business, it’s important to choose a marketing channel that offers the best results with the most prudent resources. Nowadays, more small businesses prefer social media marketing to other marketing channels, to help increase their brand’s reach, increase sales, and expand their professional network.
In order to know how social media can help promote your business while saving you valuable time and resources, we’ve compiled six tips on social media marketing for small businesses.
Before major social media networks made the foray into e-commerce, the selling relationship for businesses looked like this: listen, help solve problems, and make the sale. With the rise of social selling, the opportunity to connect with potential customers during the research phase got much easier with social media monitoring and social media engagement tactics. These tactics changed the game for social media marketing for small business.
With 72% of people more likely to make a future purchase from a small business after they interact with them on Twitter, there’s no reason for companies not to be on Twitter. The key to finding success on social media is to be on the social network your customers are on—and with over 200 million active users, there’s a high chance many of your customers are on Twitter. Twitter can help your business build relationships with customers, and connect you with the businesses and communities you are interested in. Using features like advanced Twitter search and Twitter lists, building and improving customer relationships online is manageable even with a small team.
Facebook and Twitter advertising have made it possible for companies to increase their reach through targeted ads and sponsored messaging. Social media marketing provides businesses with an opportunity to reach customers across the world—as opposed to a more traditional advertising medium such as a billboard, which is only visible to people on a particular route in a single city.
One of the most important social networks, where all businesses, big or small, should have a presence, is LinkedIn. LinkedIn allows businesses to provide authenticity and credibility of their brand through a business page that houses information covering the bases of who, what, and where of your business. It also allows small businesses to be in a space where professionals, potential investors, and customers are on. A LinkedIn company page is also a free marketing tool and if used correctly, can be an highly effective one.
Providing customer support can be expensive and time-consuming. But, with social media networks like Facebook, you are provided with an outlet to effectively solve customer problems. With the availability to post on your Facebook wall or send private messages, customers can connect directly to companies if and when they have a problem or feedback.
Trust is an important element in obtaining customer loyalty, and one of the best ways to gain this trust is giving people easy online access to information about your company. Neglecting your social media presence is one way of losing the opportunity to gain new customers or nurture current relationships. Gain the trust of your current and potential customers by creating social media profiles like a LinkedIn company page, Facebook business Page, Twitter profile, or an Instagram account. This puts a voice (and a face) to your company, which will give people more incentive to trust your brand.
Are you looking for ways to gain more social media followers? Want to know the easiest ways to generate engagement on Facebook, Twitter and Instagram?
Building a social media presence doesn’t have to be difficult. Like most things, you just have to be proactive. Take the time to follow and engage with others, ask questions, share content, and your own followers and engagement will come.
To help, follow these tips from Student Experts.
So you’re a small business owner, you want to build an online presence, but you’re wondering where you should start?
Your online strategy should begin with and centre around a small business website. I know what you’re thinking – “You would say that, you own a web design company” – that’s true, but you will find it very hard to achieve real success online without one.
Trellis agree too, a website is the first item on their list of essential small business promotion tactics below.
After years of trying to understand the ins and outs of using Twitter for business — from hashtag best practices to running paid campaigns — many marketers have been left wondering … “Does any of this Twitter stuff actually work? Where are the numbers? Where’s the science?!”
At long last, we’ve been able to uncover the answers to these questions. And with the help of our friends at Audiense (formerly SocialBro), we’ve created an infographic that showcases the science behind achieving Twitter success.
In the infographic below, you’ll find a host of stats that can help you to better understand where you should be allocating your Twitter resources and what tactics you could be using to expand your reach. Let’s dive in …
Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers.
But these changes aren’t happening at the same rate everywhere in the world. In Iceland, Monaco, and Ukraine, the majority of internet users are using desktop to surf the web. On the other end of the spectrum, most internet users in many Southeast Asian countries are relying on their mobile devices for internet.
Which devices are folks using to search the internet around the world? What do social sharing behaviors look like by device? What are some notable global social media trends?
To help us understand how internet behavior has been shifting on a global scale in the past year, the folks at AddThis looked at more than one trillion global pageviews from more than two billion internet users around the world. They used that data to create the infographic below. Check it out.
Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door.
Social media instead demands a symbiotic relationship between brands and their fans
You will only drive results from social media when your fans truly like you, identify with the values you project, and derive value from the content you publish.
Here we shall discuss a few ways to move your business beyond “sales” mode into to true “relationship” mode.
When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now. You need to know how aware they are of your brand, its offerings, whether they perceive your brand positively or negatively, how your competitors fare in the same space, and so on. This allows you to make more informed decisions, as opposed to shots in the dark.
A tool like Mention offers you the ability to listen in on conversations about your brand and its related keywords across the web. Using Mention, not only do you get to hear in real time what’s being said about you online, you even get to participate in these conversations directly.
An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously.
Mention allows you to track and analyze your brand’s position over time, helping you judge the effectiveness of your social media efforts.
Another powerful tool is Talkwalker, which corrals all online activity surrounding your brand in a single, searchable place. Choose your search terms (your company name, your industry niche, potential content topics, etc.), and watch related posts appear alongside easy-to-understand engagement data. You can even sort results by engagement statistics or tweak your search terms to monitor your competitors’ activities.
Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags. Whether the hashtag is an official part of your campaign or fan-generated, you’ll be able to track its use over time and any positive or negative sentiment attached to it.
Posting content on a regular basis is critical to showing up on users’ cluttered social media feeds. A post or two a day may seem relatively easy to do, but will have pretty much no impact on your fans. The odds of your lone post showing up versus thousands of others put up by friends, family, and other brands fighting for your users’ attention are pitiably low.
While Facebook is getting all the negative publicity for low (or no) exposure, the problem is especially compounded when it comes to Twitter. How many 140 character bursts do you need to get your followers to react? How do you manage to craft and publish multiple “interesting” or “engagement-inducing” tweets every single day?
Enter Tweet Jukebox. All you need to do is divvy up your content into different “jukeboxes” or categories. Tweet Jukebox then uses this content to automatically post tweets as per a schedule you decide. You can store thousands of records per jukebox, ensuring that you never run out of things to tweet
The best part is, when a user mentions your brand online in a tweet, you can thank every single one of them (automatically).
As you can see in the screenshot above, Tweet Jukebox comes with a free built-in Jukebox with quotes that can be directly posted on Twitter at the click of a “Tweet it Now” button. They also have an interesting “Jukebox Store”—a little like the iTunes store—where they feature hundreds of Jukeboxes that users can download and use for free. The service even allows users to create their very own content, store them in Jukeboxes, and share them with the Tweet Jukebox community.
Still short of content? Tweet Jukebox also goes back to older tweets and reposts them with a fresh twist. So much for social media being a time hog. With the chore of posting and scheduling multiple times a day taken care of, you can now focus on the more important task of creating and curating great content that your users will love.
If you find yourself overwhelmed by all the channels you monitor and fill in a single day, Sprout Social offers a solution. This social media management tool’s standout feature is its single, streamlined feed—a blessing for any manager who’s tired of juggling multiple tabs and menus. From your dashboard, you can auto-schedule posts across all major social platforms. Free social ROI reports help take the mystery out of how those posts performed.
Talking up your brand on social media is good, but getting important people talking about it piques your audience’s interest and takes your brand visibility (and eventually acceptance) to a new level. Advertising professionals have known for decades what social media marketers are only just realizing: A celebrity endorsement is social media gold for your brand.
HARO is one such tool that will help put your brand on the New York Times front page (It could happen!) without you spending a penny on any of it. HARO (or Help A Reporter Out) connects journalists in need of interesting new content with content experts who need a platform to publish their stuff. This synergetic equation means that you can offer interesting and novel content that features your brand to reporters looking for their latest scoop.
HARO sends you alerts about journalists in need of “sources” or content experts in specific areas, and you can reach out to the ones that match your skill sets. The credibility of the journalist in question automatically lends credibility to your product and gives your brand an opportunity to be featured on respected platforms that it may not have been able to get on otherwise.
Getting face to face or screen to screen with users in real time is an option that no marketing platform other than social media offers. Then why relegate the critical function of CRM to traditional channels like the phone or email? Companies that have invested in CRM via social media regularly reap the benefits of instant and engaging conversations with customers instead of plain old complaint resolutions. You should, too.
Nimble is a social CRM tool that allows you to offer customer care over social media platforms with ease. Nimble does a bunch of things exceedingly well. It builds detailed customer profiles by collating data from various sources: Outlook, Gmail, Facebook, LinkedIn, and more.
It tracks step by step every interaction you’ve ever had with each user, thus offering a clear portrait of every customer. This rich customer data helps you respond to them in a more meaningful way, on the platform they are most comfortable with.
Conversations across platforms all come to one location, creating a unified inbox from where you can respond to every customer input instantaneously.
Every seasoned salesman knows that it’s not rock bottom prices but the strength of relationships that they build with clients that will see them through. Use social media as a tool to build relationships instead of hard selling to them with every post.