Introduction to YouTube Marketing

Introduction to YouTube Marketing

YouTube is a video Social Networking site, and the 2nd most popular search site on the Internet after Google, who owns YouTube. YouTube video watching is a significant activity on the Internet, with over 1 billion visits to YourTube daily and over 100 million videos watched daily. And it’s easy for anyone who sees your video to rate it and share it with his Social Network.

How YouTube Works

YouTube’s theme is “Broadcast Yourself,” and as such encourages everyone to make and broadcast videos on everything imaginable. YouTube is owned and operated by Google, and leverages the search power of Google.

All YouTube videos are indexed by Google’s search and will appear in Google’s search results when you select Video in the search options on Google. Using YouTube is a great way to get listed in Google’s search results since Google gives YouTube videos priority in their search results.

YouTube videos can be viewed by anyone with access to the Web site. No user account or log-in is needed to search for or watch videos. Setting up a user account, on the other hand, allows you to upload videos, and also lets you customize your viewing with YouTube by subscribing to “channels” and giving feedback ratings on videos.

When you set up your own YouTube user account, many of the familiar functions of Social Networking are offered as options, such as sending a YouTube video link to a friend or contact, commenting on a video, and rating a video. You can also link to a YouTube video from your blog and include it in a post.

Using YouTube for Marketing

Videos on YouTube can be short and simple. For your marketing, decide on a goal for your YouTube activity. Some common themes include customer support, educational, product instructions, customer interviews, employee interviews, event videos, and professional produced videos.

Your YouTube videos need to have tags and descriptions associated with them for search in YouTube, so use your keywords and be sure to include them when you pload your video. Google’s search bots cannot index the media, only the text associated with the media, so adding tags is critical to your video being indexed.

Just like any Social Media, creating an account and only posting once (one Video) won’t have a great impact. Creating a series of videos, however, will result in increased search optimization and followers of your YouTube channel. Find a way to implement regular video production into your marketing effort to build an audience on YouTube and increase your ranking.

Video Production

For production, you can use a hand-held video camera. My favorite is the Kodak series, since they have an option for an accessory microphone, but any major brand that has a microphone input will produce good video. Good sound quality is important for video production and making your YouTube video easy to understand. If you have a story to tell, make some notes and rehearse them several times to make it sound more natural when you are reading from them.

If you find you’re better at ad-hoc video, keep a video camera with you for part to capture some of your daily activities. If you have a smartphone, use the built-in video camera to capture some short videos. Simple YouTube uploading from a YouTube app is usually a feature included with most smartphones.

Microsoft Windows Live Movie Maker and the Apple iMovie applications allow basic video editing and are a good place to start for editing your own video productions. Consider getting a professional video made if you decide to expand your marketing and want more complex stories told in your videos. The production quality on YouTube is improving and a good video production can be created for $1,000-$4,000 as a starting point. The higher the budget, the more you’ll get in scripting, production preparation, and concept development by a professional. But don’t let that stop you from doing something on your own, good audio quality and a steady camera can result in an excellent video.

Remember, it’s the message and content that’s important to viewers.

20 Ways to Effectively Market Your Small Business


Marketing is an afterthought for most small business owners. Between trying to manage employees and keep customers happy, small businesses owners usually don’t have the time create and implement a marketing campaign that drives brand engagement, generates leads, and boosts sales. Because we live in a digital age, we’re going to focus on the top online marketing strategies that you can use to promote and effectively market your small business.

Let’s dig in.

1. Start an Email Marketing List

Starting an email marketing list may sound difficult, but it’s really not. Think about all of the emails you receive from companies and brands, and then think about how they acquired that information from you—it was likely through an online promotion or a form on their website where they incentivized you to sign up. Hey, you’ve got to give a little to get a little.

2. Use that Email Marketing List

Email marketing is one of the quickest and most effective ways to drive business. Think about it for a second; you’re delivering targeted messages straight to your customers’ inboxes, and you’re reaching them on their mobile device if they’re on the go. More importantly, it’s a completely free strategy that can deliver big results if your emails are engaging and your call to action is strong.

3. Focus On User Experience

It doesn’t matter if you’re an eCommerce company selling trendy socks or a SaaS company trying to collect data and then cold call—if your website isn’t easy to navigate you’ve already lost the business. Think about the user. Does your website make it easy to find a product or service and then purchase it or inquire about it? The user always comes first, and you need to put yourself in their shoes and make sure that your site is easy to maneuver. 

4. Make Yourself Look the Part

While we’re on the subject of your website, it doesn’t look like it was built in the ’90s, does it? User experience is the priority, but design is a close second. Your website should feature full frame imagery and a progressive, clean look that makes your company look like the leader in your industry, even if you’re a startup. 

5. Use Social to Communicate

A lot of people get caught up using social media to shove their products and services in front of their fan base, and that can be a definite turnoff. Sure, social is an effective way to drive sales, but you should focus on using your social networks to engage with your followers and communicate with them. Ask them questions, and then use that feedback to put out a better product and improve your process.

6. Don’t Let SEO Fall by the Wayside

There’s a lot to think about when you’re developing your marketing plan, but one thing you can’t afford to let slip is your search engine optimization (SEO). As Google continues to make its algorithm changes, it’s a necessity that you adhere to those changes and optimize your website accordingly so that you can obtain—and ultimately maintain—your high organic rankings. 

7. Write Great Content

A big part of Google’s ranking algorithm for SEO is content. The search engine giant wants to see that your website is consistently publishing informational and educational content that’s meaningful. With everyone now putting more effort into content, you need to make sure that yours engages the reader and provides them with some sort of value. Don’t write good content—it has to be great. 

8. Make Your Followers Feel Special

There’s nothing worse than being a consumer and feeling like you don’t matter to a brand, especially if you consider yourself loyal to that brand. If you want to keep your followers happy and engaged, reward them with sweepstakes, promotions, and giveaways to show them you care and that you’re not all about the sale (even if you are).

9. Use Paid Search

Paid search, also known as PPC, can be a daunting strategy for a lot of small business owners because there’s a lot to learn and understand. From CPCs and CTRs to conversion rates and quality score, PPC can be confusing, but if you work with a specialist or hire an agency, it can work wonders for your business. SEO can take months—even years—to get to the top of Google, but with paid search, you can be on top of Page 1 within a couple of hours.

10. Have an Editorial Calendar

We talked about the importance of putting out great content, but knowing when that content is going to be published is just as important. Having an editorial calendar will keep your content initiatives in order and will assure that you’re serving as the hub of information for your small business. 

11. Deploy Remarketing

Remarketing, also called retargeting, is a form of paid search that helps you stay in front of potential customers and stay top of mind. In short, how it works is that you cookie your website visitors’ browsers (using a snippet of code pulled from your PPC platform), which then allows you to follow them around the Internet with targeted advertisements as they visit other sites on the Web. Sound creepy? Maybe a little, but you’ll probably change your mind once you see the data behind it.

12. Audit Your Competition

Look at your most successful competitor and really take a look at what they’re doing on all cylinders: website, organic search, paid search, social media, email, etc. Use tools like SpyFu to analyze the competition, collect as much data as you can, and then use all of that information to mirror what they’re doing, but do it better.

13. Use Video

Did you know that YouTube is the second-largest search network in the world? If you didn’t, now you do, and you should now realize how important video is to your business. Video can help you educate users better than you ever could through your blog content, and video is also another signal that Google factors into its ranking algorithm for SEO. Use video for new product launches and walkthroughs, and host that video on your website and push it across your social channels.

14. List Your Business on Local Directories

Online local business directories like Google Plus Local and Bing/Yahoo Local will help people close to your business find you faster. Make sure you optimize those listings with a business description, accurate hours, and of course your address. Link the directory to your website and you’ll get the added benefit of referral traffic.

15. Pay to Play on Social Media

Your organic posts on social networks such as Facebook don’t show as far out to your fans and followers as they once did, which is why you need to put some dollars behind your social media efforts. It’s not to say you need to pay for every post, but if you have an important announcement or an event coming up, throw some money behind it and choose your customized targeting to hit your desired demographic. Platforms like Facebook and Twitter have amazing targeting options and analytics so that you can measure the effectiveness of your campaign. 

16. Use Google Analytics

If you don’t have Google Analytics on your website, stop what you’re doing, go to, and get the tracking code on your website ASAP. Google Analytics is a digital marketer’s dream, showing you a plethora of data, including where your website users are coming from, how long they’re staying on the website, which pages they’re visiting the most, and most importantly, if they’re purchasing your products or services. You, or someone from your company, should be looking at this data a few times per week, at the minimum.

17. Make Sure Your Website is Mobile Optimized

We’ve all heard how important mobile is, and if your website isn’t optimized for mobile devices, you’re missing the boat on a ton of traffic, and probably leaving a lot of business on the table. It used to be that having a mobile site was a luxury, but now it’s essentially a requirement, especially when you consider the fact that Google has publicly stated that not having a mobile optimized website will affect your SEO (dubbed “Mobilegeddon“).

18. Offer Discounts

Everyone loves knowing that they’re getting some sort of discount—even if it’s five percent. Make sure that you let it be known that you’re offering a discount by promoting it on your website, through social media, and via your email blasts. Again, you may have to give a little away to get something in return, but your margins should still be there.

19. Focus on Reviews

Reviews play a huge role in digital marketing. People love to read reviews and get other people’s opinions, so you should develop a strategy to solicit reviews from your past customers. Maybe it’s a personal email from the founder of the business or an incentive for leaving a positive review on platforms like Facebook, Google+, and Yelp, but either way, positive reviews need to find their way into your marketing strategy.

20. Listen to Your Customers

Sounds easy, right? Well, yes, but you’ve got to remember to do it. Your customers give you a different perspective, and they often have great feedback for small business owners on what they can do to improve. Make sure you’re monitoring the comments on your social media profiles and have a section of your website where visitors can email you comments/feedback. You’re never going to get it 100% right off the bat, so let your customers lend a hand.


Without some type of marketing strategy in place, you can have a great business, but people aren’t going to know about it. These are the current digital marketing strategies that small business are utilizing to increase brand awareness and boost their customer base.

How to Effectively Promote Your Service on the Internet

Effectively-Promote-Your-Service-on-the-InternetWell, making a decision and establishing a business is just the very beginning of a long entrepreneurial journey. It doesn’t happen overnight. You have to plan, and you have to start promoting it the right way. And, in fact, at the moment, digital marketing is “the best”.

Do you want your business to reap effectively the benefits digital marketing has in store for you? Get to know the effective ways to promote your service on the internet.

Write an Article or Blog

Today, consumers are very smart, and they require something more than just advertisements and promotions. They are looking forward to easy-to-read, well-researched and informative content which enables them to make buying decisions pretty effectively. Well, who can give them advice better than yourself – an industry leader?

Create blog posts and articles which exhibit your knowledge and expertise at the same time assisting customers to overcome various issues. Such content will quickly bring you and of course, your brand to the limelight. Consequently, consumers will think of your brand the very next time they require your type of products or services.

Build and Manage a Positive Reputation Online

Survey shows that nearly two-thirds of consumers tend to sway either way because of online reviews. So, think of circulating several positive comments and reviews online that can generate traffic to your site.

But, don’t forget that reviews should be honest because readers can easily find the fake ones. Therefore, work on the weaker points of your products/services and then call in influential bloggers who are willing to try them free of cost. Provided they enjoy the experience delivered by you; you can request them to write & post reviews. Later, circulate these reviews through social media sites or press releases.

Draft a Case Study

Case studies can certainly increase brand awareness as well as show how exactly your brand is capable of delivering quality results to customers. Make sure you don’t make the case study appear too promotional. You just state the facts and allow your customers actually to do the talking instead via quotes exclaiming the professional element of your brand.

As soon as your case study gets ready, feature it notably on your website, send to your mailing lists & post about it on your social media accounts.

Use Social Media More

Social media provides a broad range of channels which promises you a much wider reach compared to any traditional form of advertising.

What exactly makes these platforms valuable is that it is possible for you to set your campaigns in a way that they reach a majority of your target audience. Also, you can engage both your existing & prospective clients via your forums, groups, or pages.

Create a Video

There is no arguing the fact ‘Seeing is believing’; so, it is a wise idea to treat your target consumers to a comprehensive and engaging video which showcases your brand rather than boring them with text and frustrating them with too many ads.

Besides entertaining your audience, videos could be worth a thousand ads. But make sure you create a great video that is capable of engaging your audience and it truly benefits them.

Needless to say, these techniques mentioned above will surely help you in reaching out to more consumers without breaking your bank or propelling your marketing team too far.

Guide to Creating Visual Content for Social Media

Fields of flowers in the mountainsPosting visual content is one of the most important things you can do to improve your social media strategy.

A successful social strategy will often include photos, videos, and screenshots of infographics or other graphs.
But posting visual content for the sake of posting visual content isn’t the best way to optimize your presence on social media. It’s important that your visual content be compelling, relevant, and correctly formatted.
To help you create visual content your followers will love, QuickSprout created the infographic below. It’ll teach you the major types of visual content, the best tools you can use to create original visuals, and tips on creating the most compelling, aesthetically pleasing designs.

10 Types of Visual Content Your Brand Should Be Creating Right Now

Visual_Content_TypesOver the past few years, we’ve seen content become more visual. Marketers have experimented with infographics, videos, and more — and they’ve made plans to keep it up this year.

In fact, 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content.

While this certainly gives us a lot to look forward to, it also creates a bit of a challenge for marketers looking to stand out. To avoid your content getting lost, you’ve got to find a way to create something worthy of your audience’s time and attention. But how?

To help narrow your focus, check on the infographic from Canva below. From quote cards to infographics, this helpful list is designed to inspire your next visual project. 


8 SEO Trends for 2016: How to Achieve Google Success

2016 has arrived, it’s time to take stock of what worked and what didn’t in 2015, and then decide where to spend your time and money throughout 2016.We recently shared infographics about how video marketing and User Generated Content (UGC) were expected to continue their huge growth, and they are both predicted to be hot in 2016 by ZenContent. Find out what else is tipped to make the difference in 2016 in their infographic below.
8 SEO Trends for 2016 How to Achieve Google Success Next Year

How to Market to Goldfish: What Decreasing Attention Spans Mean for Marketers

We’re easily distracted these days. For instance, did you know that the average person picks up their phone more than 1500 times a week? And that 95% of … oh look, a cat!

Holding concentration in the digital world is difficult. In fact, it’s gotten so bad that our attention spans have, on average, shrunk to 8.25 seconds — that’s shorter than a goldfish.

And if you’re struggling to keep people on your site then you’re not alone. Typically a person will leave a web page in just 10-20 seconds — which isn’t a very long time to convince them that they should be using your services.

So when it comes to marketing to your audience, how do you capture their attention long enough to take notice of you? Take a look a look at this infographic from Wyzowl to discover the facts about the shortening human attention span and what marketers can do about it.

Want to Attract Links to Your Website? Try These 8 Data-Driven Tips

In the seemingly eternal struggle to keep up with Google’s algorithm updates, savvy marketers are always looking for ways to increase the authority of their content. One of the ways to boost your blog posts in search? Increase the number of quality inbound links from other people’s websites to your own website.

While link building is critical to your SEO strategy, it’s not something you have complete control over. At the end of the day, it’s all about creating awesome content that people can find easily and then want to link to.

Don’t worry, there are strategies for creating content that attracts people to link to your site. For example, did you know that data-driven content generates 283% more backlinks than content that isn’t data-driven? It makes sense: Citing data makes people look smart, and people like looking smart. Original data and research is even better.

Another one: infographics. Neil Patel found that infographics generate 37.5% more backlinks than a standard blog post. Again, not surprising: If you create an awesome infographic that people want to share on their website, they’ll (hopefully) cite the original source (you).

Check out the infographic below from Engagebit to learn more data-driven strategies for creating content that’ll attract more inbound links.


free report: secrets behind top business blogs

How to Dominate with YouTube

Let’s be real, video is on the up and up and no one does it better than YouTube. It doesn’t matter how much hype Facebook video has been getting or the buzz that Vine and Snapchat has, YouTube is still king. With over 400 hours of video content being uploaded to YouTube every minute, if you aren’t using the platform then you’re missing out.

But, with so much content being uploaded, how in the world can you build an audience on YouTube? I”ll tell you this, skip going after the viral videos, you’ll be chasing unicorns forever. Instead focus on creating content for your audience and using these 5 tips to make your videos stand out above the crowd.

1. Thumbnails or Die

The true work after filming, editing and uploading your video to YouTube begins with the thumbnail. If you take a look at some of the top videos on YouTube you’ll notice a few trends. The thumbnails either feature: a beautiful man or woman, an eye popping image with bold text or a bright background with a figure showing strong emotion.


You will find yourself whether consciously or unconsciously picking the video with a thumbnail that stands out. Before you finish upload process, make sure you add that custom thumbnail, you’ll thank us later!

2. Title Game On Fleek

If you don’t know what “on fleek” is…then you’re missing out. Long story short, you need you titles to be on point. This along with the thumbnail are two of the most vital things to having a successful video and an even more successful YouTube channel. I’m not a fan of this strategy but clickbait titles do work, at least for a little while until users recognize their being lied to. This will negatively effect your video’s placement as YouTube’s algorithms track how long people are watching your video.

To get a sense of what kind of titles you should use, think like this. First, think of the type of videos you share and the titles they have. Next understand what your video is about. If your video is about the newly opened Fast and Furious ride at Universal Studios Hollywood then you should make sure that you attempt to use all of the keywords you can in the title.

Here’s a few good examples:
  • Fast & Furious: Supercharged – Full Attraction from Universal Studios Hollywood
  • Fast & Furious—Supercharged ride grand opening at Universal Studios Hollywood
The title is a great way to capture someone’s attention as well as throw in keywords to really bump up your video in the search engine.

3. Tags and Keywords

I keep mentioning tags and keywords because they are the magic sauce that helps to propel your video. And yes, tags and keywords are two separate things. We shall start with keywords.
youtube keywords

YouTube gives you 5000 characters to use in your video’s description and it’s best to fill them with keywords while creating a well rounded description of your video. There’s a few different strategies you can employ but the most important thing to remember is that in the first 150 characters you want to explain exactly what the video is about. In the next 500 characters you want to include some buzzworthy words like in the example above: WordPress, search engine optimization, Google, organic, dentist.

While these are broad keywords, these are the types of things people typically type into YouTube. Think of YouTube as a big search engine just like Google, but instead of links to websites you get links to videos.

Now on to tags. Tags are very similar to keywords, but, whereas keywords are used in the description to let users know what the video is about, tags allow YouTube’s algorithms to know what the video is about. Take a look at the example above. You can see that the tags being entered in match the description of the video.

You do not, I repeat, you do not want to enter in tags that have nothing to do with your video. Not only will you piss a lot of viewers off when they land on your video thinking it’s Meek Mill’s response track to Drake’s Back-to-Back freestyle, but YouTube will not rank your video as high.

4. Call To Action.

So you have the thumbnail all set, your tags and keywords filled in…now you need to throw in some cards and annotations. Cards and annotations are the interactive popups you see during the video that tell viewers to subscribe or visit this channel etc.

youtube cards

You want to add these two things throughout your video because they act as call to action buttons. The internet is funny because unless you tell people to do something, they usually won’t do it. Here’s a few things you can do with cards and annotations:
  • Place subscribe annotations throughout your video
  • Link previous videos
  • Title overlays
  • Link to your website


5. Share Like You’ve Never Shared Before.

Now you finally have everything finished to upload your video to YouTube. Hit submit and now it’s time to share your video.

It goes without saying that someone is more likely to watch a video that 100,000 people have watched vs 100 people. Make sure you try to get your friends, family and fans to watch the video as soon as possible.

The more eyes you have viewing it the better!

25 Video Marketing Statistics for 2015

It’s no secret video is becoming a bigger and bigger part of companies’ inbound marketing strategies. This year alone, we’ve seen Twitter launch video autoplay in our feeds, Facebook give advertisers the option to buy video ads, and the rise of live streaming video via Periscope and Meerkat.

Nowadays, the play button is becoming “the most compelling call-to-action on the web,” to borrow the words from business leader Andrew Angus. In fact, research has found that using the word “video” in an email subject line boosts open rates by a whopping 19%.

For more fascinating statistics on the state of video marketing and how it affects brand awareness, lead generation, and online engagement, take a look at the infographic below from HighQ.