How to Market Your Business to Each Age Group on Social Media

Do you want to target a specific age group with your social media marketing strategy? Want to know where each generation is more likely to “hang out”?

WebPageFX share their tips for marketing to specific age groups in this infographic.


The 5 Most Important Ways to Promote Your Small Business Online


So you’re a small business owner, you want to build an online presence, but you’re wondering where you should start?

Your online strategy should begin with and centre around a small business website. I know what you’re thinking – “You would say that, you own a web design company” – that’s true, but you will find it very hard to achieve real success online without one.

Trellis agree too, a website is the first item on their list of essential small business promotion tactics below.

The 5 Most Important Ways to Promote Your Small Business Online

Introduction to YouTube Marketing

Introduction to YouTube Marketing

YouTube is a video Social Networking site, and the 2nd most popular search site on the Internet after Google, who owns YouTube. YouTube video watching is a significant activity on the Internet, with over 1 billion visits to YourTube daily and over 100 million videos watched daily. And it’s easy for anyone who sees your video to rate it and share it with his Social Network.

How YouTube Works

YouTube’s theme is “Broadcast Yourself,” and as such encourages everyone to make and broadcast videos on everything imaginable. YouTube is owned and operated by Google, and leverages the search power of Google.

All YouTube videos are indexed by Google’s search and will appear in Google’s search results when you select Video in the search options on Google. Using YouTube is a great way to get listed in Google’s search results since Google gives YouTube videos priority in their search results.

YouTube videos can be viewed by anyone with access to the Web site. No user account or log-in is needed to search for or watch videos. Setting up a user account, on the other hand, allows you to upload videos, and also lets you customize your viewing with YouTube by subscribing to “channels” and giving feedback ratings on videos.

When you set up your own YouTube user account, many of the familiar functions of Social Networking are offered as options, such as sending a YouTube video link to a friend or contact, commenting on a video, and rating a video. You can also link to a YouTube video from your blog and include it in a post.

Using YouTube for Marketing

Videos on YouTube can be short and simple. For your marketing, decide on a goal for your YouTube activity. Some common themes include customer support, educational, product instructions, customer interviews, employee interviews, event videos, and professional produced videos.

Your YouTube videos need to have tags and descriptions associated with them for search in YouTube, so use your keywords and be sure to include them when you pload your video. Google’s search bots cannot index the media, only the text associated with the media, so adding tags is critical to your video being indexed.

Just like any Social Media, creating an account and only posting once (one Video) won’t have a great impact. Creating a series of videos, however, will result in increased search optimization and followers of your YouTube channel. Find a way to implement regular video production into your marketing effort to build an audience on YouTube and increase your ranking.

Video Production

For production, you can use a hand-held video camera. My favorite is the Kodak series, since they have an option for an accessory microphone, but any major brand that has a microphone input will produce good video. Good sound quality is important for video production and making your YouTube video easy to understand. If you have a story to tell, make some notes and rehearse them several times to make it sound more natural when you are reading from them.

If you find you’re better at ad-hoc video, keep a video camera with you for part to capture some of your daily activities. If you have a smartphone, use the built-in video camera to capture some short videos. Simple YouTube uploading from a YouTube app is usually a feature included with most smartphones.

Microsoft Windows Live Movie Maker and the Apple iMovie applications allow basic video editing and are a good place to start for editing your own video productions. Consider getting a professional video made if you decide to expand your marketing and want more complex stories told in your videos. The production quality on YouTube is improving and a good video production can be created for $1,000-$4,000 as a starting point. The higher the budget, the more you’ll get in scripting, production preparation, and concept development by a professional. But don’t let that stop you from doing something on your own, good audio quality and a steady camera can result in an excellent video.

Remember, it’s the message and content that’s important to viewers.

How Internet Behavior is Changing Around the World


Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers.

But these changes aren’t happening at the same rate everywhere in the world. In Iceland, Monaco, and Ukraine, the majority of internet users are using desktop to surf the web. On the other end of the spectrum, most internet users in many Southeast Asian countries are relying on their mobile devices for internet.

Which devices are folks using to search the internet around the world? What do social sharing behaviors look like by device? What are some notable global social media trends?

To help us understand how internet behavior has been shifting on a global scale in the past year, the folks at AddThis looked at more than one trillion global pageviews from more than two billion internet users around the world. They used that data to create the infographic below. Check it out.


How to Pick the Right Social Platform to Grow Your Sales

Your salespeople are online, and so are their prospects and customers. They make up the millions of people who are on social media on a daily basis. How can your sales team reach out to people in their pipeline?

This infographic breaks down 12 different popular social media sites, including Facebook, Instagram, and LinkedIn, as well as sites you may not be as familiar with, like Meerkat and Vimeo. For example, Facebook is ideal for building a community around your brand, and the majority of its users are college graduates or people who have some college education. And a site some salespeople may neglect is YouTube. It has over 1 billion users, and the site—even just the mobile site—reaches more 18-34 and 18-49 year-olds than any cable network.

YouTube and Facebook each offer unique ways to connect with prospects and customers online, and with stats on those two sites, as well as information on ten more sites, your salespeople can reach out more effectively.

Check out the infographic below to learn more on how social media can help drive sales.

The Future of Social Media: 8 Trends That Will Take Charge in 2016


What does 2016 have in store for your social media marketing strategy? Want to know the trends that you may need to integrate into your plans this year?

Social media platforms are fast changing and ever evolving places. Keeping up with those changes not only helps you stay better educated, but it also ensures your business stays at the forefront of your customers minds.

What changes will happen in 2016 though? CJG Digital Marketing share their predictions in the infographic below.

The Future of Social Media 8 Trends That Will Take Charge in 2016

5 Simple Social Media Techniques to Drive More Traffic to Your Website

social-media-439155_1280Are you looking for ways to make the most of your social media efforts? Want some simple techniques to drive more referral traffic?

We all know Facebook is naff for organic reach, but with Twitter recently removing the share count from their social buttons, organic Twitter traffic for some has started already to decline too. It’s clearly becoming harder to generate free traffic from social sites.

How do you reverse the trend? Your Personal Marketer share their top 5 tips in the infographic below.

5 Simple Social Media Techniques to Drive More Traffic to Your Website

How to Market to Goldfish: What Decreasing Attention Spans Mean for Marketers

We’re easily distracted these days. For instance, did you know that the average person picks up their phone more than 1500 times a week? And that 95% of … oh look, a cat!

Holding concentration in the digital world is difficult. In fact, it’s gotten so bad that our attention spans have, on average, shrunk to 8.25 seconds — that’s shorter than a goldfish.

And if you’re struggling to keep people on your site then you’re not alone. Typically a person will leave a web page in just 10-20 seconds — which isn’t a very long time to convince them that they should be using your services.

So when it comes to marketing to your audience, how do you capture their attention long enough to take notice of you? Take a look a look at this infographic from Wyzowl to discover the facts about the shortening human attention span and what marketers can do about it.

How to Dominate with YouTube

Let’s be real, video is on the up and up and no one does it better than YouTube. It doesn’t matter how much hype Facebook video has been getting or the buzz that Vine and Snapchat has, YouTube is still king. With over 400 hours of video content being uploaded to YouTube every minute, if you aren’t using the platform then you’re missing out.

But, with so much content being uploaded, how in the world can you build an audience on YouTube? I”ll tell you this, skip going after the viral videos, you’ll be chasing unicorns forever. Instead focus on creating content for your audience and using these 5 tips to make your videos stand out above the crowd.

1. Thumbnails or Die

The true work after filming, editing and uploading your video to YouTube begins with the thumbnail. If you take a look at some of the top videos on YouTube you’ll notice a few trends. The thumbnails either feature: a beautiful man or woman, an eye popping image with bold text or a bright background with a figure showing strong emotion.


You will find yourself whether consciously or unconsciously picking the video with a thumbnail that stands out. Before you finish upload process, make sure you add that custom thumbnail, you’ll thank us later!

2. Title Game On Fleek

If you don’t know what “on fleek” is…then you’re missing out. Long story short, you need you titles to be on point. This along with the thumbnail are two of the most vital things to having a successful video and an even more successful YouTube channel. I’m not a fan of this strategy but clickbait titles do work, at least for a little while until users recognize their being lied to. This will negatively effect your video’s placement as YouTube’s algorithms track how long people are watching your video.

To get a sense of what kind of titles you should use, think like this. First, think of the type of videos you share and the titles they have. Next understand what your video is about. If your video is about the newly opened Fast and Furious ride at Universal Studios Hollywood then you should make sure that you attempt to use all of the keywords you can in the title.

Here’s a few good examples:
  • Fast & Furious: Supercharged – Full Attraction from Universal Studios Hollywood
  • Fast & Furious—Supercharged ride grand opening at Universal Studios Hollywood
The title is a great way to capture someone’s attention as well as throw in keywords to really bump up your video in the search engine.

3. Tags and Keywords

I keep mentioning tags and keywords because they are the magic sauce that helps to propel your video. And yes, tags and keywords are two separate things. We shall start with keywords.
youtube keywords

YouTube gives you 5000 characters to use in your video’s description and it’s best to fill them with keywords while creating a well rounded description of your video. There’s a few different strategies you can employ but the most important thing to remember is that in the first 150 characters you want to explain exactly what the video is about. In the next 500 characters you want to include some buzzworthy words like in the example above: WordPress, search engine optimization, Google, organic, dentist.

While these are broad keywords, these are the types of things people typically type into YouTube. Think of YouTube as a big search engine just like Google, but instead of links to websites you get links to videos.

Now on to tags. Tags are very similar to keywords, but, whereas keywords are used in the description to let users know what the video is about, tags allow YouTube’s algorithms to know what the video is about. Take a look at the example above. You can see that the tags being entered in match the description of the video.

You do not, I repeat, you do not want to enter in tags that have nothing to do with your video. Not only will you piss a lot of viewers off when they land on your video thinking it’s Meek Mill’s response track to Drake’s Back-to-Back freestyle, but YouTube will not rank your video as high.

4. Call To Action.

So you have the thumbnail all set, your tags and keywords filled in…now you need to throw in some cards and annotations. Cards and annotations are the interactive popups you see during the video that tell viewers to subscribe or visit this channel etc.

youtube cards

You want to add these two things throughout your video because they act as call to action buttons. The internet is funny because unless you tell people to do something, they usually won’t do it. Here’s a few things you can do with cards and annotations:
  • Place subscribe annotations throughout your video
  • Link previous videos
  • Title overlays
  • Link to your website


5. Share Like You’ve Never Shared Before.

Now you finally have everything finished to upload your video to YouTube. Hit submit and now it’s time to share your video.

It goes without saying that someone is more likely to watch a video that 100,000 people have watched vs 100 people. Make sure you try to get your friends, family and fans to watch the video as soon as possible.

The more eyes you have viewing it the better!

25 Video Marketing Statistics for 2015

It’s no secret video is becoming a bigger and bigger part of companies’ inbound marketing strategies. This year alone, we’ve seen Twitter launch video autoplay in our feeds, Facebook give advertisers the option to buy video ads, and the rise of live streaming video via Periscope and Meerkat.

Nowadays, the play button is becoming “the most compelling call-to-action on the web,” to borrow the words from business leader Andrew Angus. In fact, research has found that using the word “video” in an email subject line boosts open rates by a whopping 19%.

For more fascinating statistics on the state of video marketing and how it affects brand awareness, lead generation, and online engagement, take a look at the infographic below from HighQ.